Industry Qualifications · RQF Level 3

IQ Level 3 Certificate in Sales (SQI)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 3
  • Total credits15
  • Units in this qualification12

Awarded by Industry Qualifications · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

The Level 3 Certificate in Sales is for individuals looking to develop their sales skills further. It covers leading direct sales activities, handling objections, and managing sales pipelines. Learners will also gain an understanding of sales law, ethics, and professional development planning.

These are the units Industry Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Handling objections, negotiating and closing salesReal unit · Industry Qualifications
This unit provides learners with the skills to handle objections, negotiate, and close sales effectively. You'll prepare by researching customers and anticipating objections, develop persuasive arguments, and practise negotiation techniques to finalise sales.

What you'll be able to do

  • Prepare to handle objections, negotiate and close the sale by researching the customer, anticipating potential objections, and developing persuasive arguments.
  • Handle objections effectively by listening to the customer's concerns, addressing their issues, and providing solutions.
  • Negotiate with the customer to reach a mutually agreeable outcome, including offering discounts, incentives, or alternative solutions.
  • Close the sale by confirming the customer's decision, processing the order, and providing after-sales support information.
Lead direct sales activities in a contact centre teamReal unit · Industry Qualifications
You'll learn to lead direct sales activities within a contact centre team. The unit includes carrying out sales tasks, analysing sales data to identify trends, and managing team performance through target setting and coaching.

What you'll be able to do

  • Carry out sales activities in a contact centre, including making outbound calls, handling inbound inquiries, and processing orders.
  • Analyse contact centre sales data to identify trends, measure performance, and improve sales strategies.
  • Lead a team involved in direct sales activities in a contact centre, including setting targets, providing coaching, and monitoring performance.
  • Explain the different types of sales activities that take place within a contact centre team, including upselling, cross-selling, and lead generation.
Planning for professional developmentReal unit · Industry Qualifications
You'll identify their strengths and development needs related to their role and explore professional development opportunities. The unit guides learners to produce a professional development plan with clear, achievable goals to enhance their skills.

What you'll be able to do

  • Identify personal strengths and areas for development in relation to own role.
  • Understand the various opportunities available for professional development within the sector.
  • Produce a comprehensive professional development plan to enhance skills and knowledge.
Preparing and delivering a sales presentationReal unit · Industry Qualifications
You'll learn to prepare, deliver, and evaluate sales presentations. The unit includes analysing the audience, setting objectives, tailoring content, and using visual aids to communicate persuasively and assess presentation effectiveness.

What you'll be able to do

  • Prepare a sales presentation that is tailored to the specific audience and objectives
  • Deliver a sales presentation in a clear, concise and persuasive manner
  • Evaluate the effectiveness of a sales presentation and identify areas for improvement
Prospecting for new businessReal unit · Industry Qualifications
You'll learn to plan prospecting activities for new business, analyse information to identify prospects, and arrange appointments. The unit emphasises effective resource allocation and the creation of a structured prospecting plan.

What you'll be able to do

  • Plan how to prospect for new business opportunities, taking into account relevant factors and resources
  • Analyse information from various sources to create a list of potential prospects and suspects
  • Make appointments with prospects in order to further business opportunities
Sales pipeline managementReal unit · Industry Qualifications
You'll gain an understanding of sales pipeline management, including its significance and key stages. The unit covers analysing conversion ratios to prioritise prospects and using sales tools to advance prospects through the pipeline efficiently.

What you'll be able to do

  • Understand the importance of effective sales pipeline management within an organisation.
  • Analyse conversion ratios within a sales pipeline to prioritise time spent on individual prospects.
  • Use sales tools and techniques to effectively move prospects through each stage of the sales pipeline.
Time and territory management for sales peopleReal unit · Industry Qualifications
This unit focuses on time and territory management for sales roles. You'll learn techniques to manage their time efficiently, develop sales call plans prioritising key prospects, and create strategies for managing sales within a defined territory.

What you'll be able to do

  • Manage own use of time effectively to maximise sales productivity
  • Develop a sales call plan that prioritises key prospects and objectives
  • Develop a plan to manage sales activities within a defined sales territory, considering market conditions and customer needs
Understanding customer segmentation and profilingReal unit · Industry Qualifications
This unit provides learners with an understanding of customer segmentation and profiling. You'll identify customer groups using various criteria, analyse their motivations and behaviours, and develop profiles to inform marketing strategies.

What you'll be able to do

  • Understand how to identify different customer groups based on relevant criteria
  • Understand the motivations, attitudes and behaviours of customers within identified customer groups
  • Understand how to profile existing customer groups to better target marketing and sales efforts
Understanding influences on buyer behaviourReal unit · Industry Qualifications
You'll study buyer decision-making processes and their effects on the sales cycle. The unit covers factors influencing buyer behaviour at each stage and how to respond appropriately to meet buyer needs and progress sales.

What you'll be able to do

  • Understand buyer decision-making processes and their impact on the overall sales cycle.
  • Understand how to effectively respond to the buyer's needs and concerns at each stage of the decision-making process.
Understanding laws and ethics of sellingReal unit · Industry Qualifications
This unit introduces learners to the legal and ethical frameworks governing selling practices in the UK. You'll identify relevant laws, understand the consequences of non-compliance, and apply ethical principles to sales activities.

What you'll be able to do

  • Understand the key laws and regulations that affect selling practices in the UK
  • Understand the ethical considerations and principles that should guide selling activities
Understanding sales and marketing in organisationsReal unit · Industry Qualifications
This unit explores organisational structures and their impact on sales and marketing roles. You'll understand the responsibilities of sales and marketing personnel and the importance of collabouration between these departments to achieve objectives.

What you'll be able to do

  • Understand various organisational structures and their impact on the roles of individuals working in sales and marketing functions.
  • Understand the specific roles and responsibilities of sales and marketing personnel within different organisational contexts.
  • Understand the importance of effective collaboration and communication between sales and marketing departments to achieve organisational objectives.
Using market information for salesReal unit · Industry Qualifications
This unit equips learners with knowledge of obtaining, recording, and using sales-related information. You'll gather data on customers, markets, and competitors, and apply analytical tools to support informed sales decision-making.

What you'll be able to do

  • Understand the importance of obtaining, recording, and storing relevant sales-related information.
  • Obtain sales-related information about customers, markets, and competitors using appropriate methods.
  • Use analytical tools and methods to provide sales-related information to inform decision-making and improve sales performance.

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Handling objections, negotiating and closing salesLead direct sales activities in a contact centre teamPlanning for professional developmentPreparing and delivering a sales presentationProspecting for new businessSales pipeline managementTime and territory management for sales peopleUnderstanding customer segmentation and profiling

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

Where this can lead

Lead Telesales Executive

This Lead role is a fantastic launchpad for a long and successful career in sales leadership. It's challenging, rewarding, and puts you right at the heart of our growth engine. We're looking for someone who's ready to roll up their sleeves, inspire a team, and make a real impact on our bottom line. If that sounds like you, let's chat.

See the whole journey →

Showing 6 roles, drawn from 99 job records mapped to this qualification.

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Handling objections, negotiating and closing salesLevel 3

Applied to your work in any of these jobs

This unit provides learners with the skills to handle objections, negotiate, and close sales effectively. Learners will prepare by researching customers and anticipating objections, develop persuasive arguments, and practise negotiation techniques to finalise sales.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for IQ Level 3 Certificate in Sales (SQI)

12 units in this credential, in the order it lists them, awarded by Industry Qualifications.

  1. Handling objections, negotiating and closing sales
  2. Lead direct sales activities in a contact centre team
  3. Planning for professional development
  4. Preparing and delivering a sales presentation
  5. Prospecting for new business
  6. Sales pipeline management

and 6 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.