The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior / Enterprise Account Executive
3-5 years as a top-performing individual contributorSkills to master
- Complex deal navigation, C-level executive engagement, strategic account planning, consistent quota attainment, informal mentorship of junior reps.
You're ready to move on when
- Consistently exceeding individual quota by 120%+
- Recognised as a go-to expert for complex deals within the team
- Proactively mentoring new hires and sharing best practices without being asked
- Demonstrates strong leadership qualities in team meetings and projects
- 2
Sales Operations Lead
5-8 years in Sales Operations, with exposure to sales strategySkills to master
- Sales forecasting, CRM administration, sales process optimisation, data analysis, cross-functional project management, understanding sales team needs.
You're ready to move on when
- Successfully led significant sales process improvement projects
- Built and maintained accurate sales forecasts for a business unit
- Deep understanding of Salesforce and other sales tech stack tools
- Strong relationships with sales leaders and a clear understanding of their challenges
- 3
Product Marketing Manager (with sales focus)
6-10 years in Product Marketing, with strong sales collaborationSkills to master
- Go-to-Market strategy, value proposition development, sales enablement content creation, competitive analysis, understanding buyer personas, strong collaboration with sales.
You're ready to move on when
- Successfully launched new products or features with strong sales adoption
- Created impactful sales enablement materials that directly led to closed deals
- Deep understanding of the sales cycle and the challenges reps face
- Highly respected by sales teams for their commercial insights and support