Accredited Skills for Industry · RQF Level 2
ASFI Level 2 Certificate in Business Principles for Sales Professionals (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits15
- Units in this qualification13
Awarded by Accredited Skills for Industry · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
Aimed at sales professionals, the Level 2 certificate builds upon foundational business principles. Learners will develop skills in negotiation, retail selling, making business deals, and basic marketing. The qualification supports career progression within the marketing and sales sector.
These are the units Accredited Skills for Industry registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Communication Skills for BusinessReal unit · Accredited Skills for Industry
What you'll be able to do
- Write a formal letter that adheres to accepted business conventions.
- Communicate effectively on the telephone, using appropriate language and tone.
- Take part in a meeting, contributing constructively to discussions and decisions.
Customer Service SkillsReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the fundamental principles of customer service and their application in a business context
- Understand the benefits of providing good customer service to both the customer and the organisation
- Understand the possible consequences of providing poor customer service and the impact on the organisation's reputation
- Understand the value of making positive first impressions on customers
- Understand how to use positive verbal and non-verbal communication techniques when interacting with customers
- Understand the importance of showing respect for the individual customer in order to provide good customer service
Marketing your businessReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the importance of researching the market to inform business decisions and strategies
- Know about various methods and techniques used to promote a business to its target customers
- Understand how to assess customer satisfaction levels and use feedback to improve business performance
Negotiation SkillsReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the meaning of negotiation in a business context.
- Understand various negotiation techniques that can be employed.
- Use negotiation problem-solving techniques to reach mutually agreeable solutions.
Sales targetsReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the purpose and importance of sales targets in a business environment
TelesalesReal unit · Accredited Skills for Industry
What you'll be able to do
- Prepare effectively for a telesales call, including gathering relevant information and planning the call structure
- Establish a positive rapport with the customer at the start of the telesales call
- Identify and accurately determine customer requirements and needs through effective questioning techniques
- Present relevant products and/or services to the customer in a clear and persuasive manner
- Deal effectively with sales objections raised by the customer during the telesales call
- Progress the sale towards a positive outcome, using appropriate techniques
- Close the sale successfully and confirm the details with the customer
Understand How to Make Successful Deals in BusinessReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the importance of making successful deals for business growth and sustainability.
- Understand the different stages and key considerations within the negotiation process.
Understanding Customer Service in the Retail SectorReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the importance of customer service to the success and reputation of a retail business.
- Understand what gives customers a positive initial impression of a retail business and its staff, including appearance, attitude and environment.
- Understand how customer service is adapted to meet the diverse needs of individual customers, considering factors such as age, disability and cultural background.
- Understand the importance of effective communication in the delivery of excellent customer service, including verbal and non-verbal communication skills.
- Understand a variety of common customer complaints and problems that may arise in a retail setting and how to address them effectively.
Understanding buyer behaviourReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the different types of decision-making units involved in consumer and organisational purchasing
- Understand how to interpret buyer needs and wants through market research and customer analysis
- Understand the different decision-making processes used by consumers and business-to-business (B2B) buyers
- Understand the various internal and external influences that motivate buyer behaviour
Understanding laws and ethics of sellingReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the laws affecting selling, including consumer protection legislation and data protection regulations.
- Understand the ethics of selling, including fair trading practices and responsible marketing.
Understanding selling to customersReal unit · Accredited Skills for Industry
What you'll be able to do
- Explain how to prepare effectively for a sale.
- Describe how to establish a rapport with a customer.
- Explain how to identify the requirements of a customer.
- Demonstrate how to present products and/or services to a customer.
- Explain how to deal with sales objections raised by a customer.
- Describe how to progress a sale effectively.
- Explain how to close a sale successfully.
Understanding the Retail Selling ProcessReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the stages and key activities involved in the retail selling process.
- Understand how to effectively identify and determine customer needs and wants.
- Understand how to utilise product information to effectively promote sales and meet customer requirements.
Use digital and social media in marketing campaignsReal unit · Accredited Skills for Industry
What you'll be able to do
- Understand the planning requirements for the use of digital and social media in marketing campaigns, including legal and ethical considerations.
- Market to target customers using digital and social media platforms, selecting appropriate channels and techniques.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Telesales Associate
Your journey as a Telesales Associate is just the beginning. The skills you'll develop here – resilience, communication, problem-solving, and a deep understanding of our products – are the bedrock of a fantastic career. We're here to help you build that foundation and support you as you grow, whether that's becoming a top individual contributor, leading a team, or moving into other areas of the business. The opportunities are genuinely vast.
See the whole journey →Showing 6 roles, drawn from 28 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will develop essential business communication skills, including writing formal letters with correct grammar and structure, communicating effectively by telephone, and participating constructively in meetings. The unit emphasises professional conventions and clarity in communication.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ASFI Level 2 Certificate in Business Principles for Sales Professionals (QCF)
13 units in this credential, in the order it lists them, awarded by Accredited Skills for Industry.
- Communication Skills for Business
- Customer Service Skills
- Marketing your business
- Negotiation Skills
- Sales targets
- Telesales
and 7 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.