City & Guilds Limited · RQF Level 3
City & Guilds Level 3 Diploma in Customer Service
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits55
- Guided learning292 hours
- Units in this qualification45
Awarded by City & Guilds Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
City and Guilds offer a full suite of management courses and skills qualifications across a range of levels. They are designed to suit all learning needs and cover all sectors within Business Skills.
These are the units City & Guilds Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Bespoke SoftwareReal unit · City & Guilds Limited
What you'll be able to do
- Input information using bespoke software
- Combine information using bespoke software
- Create appropriate structures to organise information efficiently
- Modify appropriate structures to organise information efficiently
- Exploit the functions of the software effectively to process information
- Exploit the functions of the software effectively to present information
Buddy a colleague to develop their skillsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the key aspects of buddying a colleague, including the benefits, responsibilities, and potential challenges.
- Plan a buddying arrangement for a colleague, including setting objectives, agreeing on activities, and establishing a schedule.
- Support a buddy colleague in carrying out work activities, providing guidance, feedback, and encouragement.
Build and maintain effective customer relationsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to build effective relationships with customers to enhance customer satisfaction.
- Determine the scope for building effective relationships with customers, considering different customer types and needs.
- Develop effective relationships with customers through appropriate communication and interpersonal skills.
- Review and improve relationships with customers based on feedback and performance data.
Buyer behaviour in sales situationsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the impact of different models of buyer behaviour on the sales cycle
- Respond appropriately to the buyer at each stage of their decision-making process
Champion customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to champion customer service within an organisation to promote a customer-centric culture.
- Identify the scope for improvements to customer service based on customer feedback and organisational performance.
- Champion customer service by advocating for customer needs and promoting best practices.
Collaborate with other departmentsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the processes and benefits of effective collaboration with other departments within an organisation.
- Identify opportunities for collaboration with other departments to achieve common goals.
- Collaborate effectively with other departments to achieve organisational objectives.
Communicate verbally with customersReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of effective verbal communication with customers, including active listening and questioning techniques
- Use appropriate customer service language and tone when communicating verbally with customers, adapting to different customer needs and situations
Communicate with customers in writingReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of effective written communication with customers
- Plan written communications to customers, taking into account their needs and preferences
- Communicate with customers in writing, using appropriate language and tone
Contribute to the organisation of an eventReal unit · City & Guilds Limited
What you'll be able to do
- Understand the key aspects of event organisation, including planning, logistics, and resource management.
- Carry out pre-event actions, such as venue preparation, marketing, and participant registration.
- Set up an event, ensuring all equipment, facilities, and resources are in place and functioning correctly.
- Carry out post-event actions, such as evaluation, feedback collection, and financial reconciliation.
Deliver customer service to challenging customersReal unit · City & Guilds Limited
What you'll be able to do
- Understand the key considerations when delivering customer service to challenging customers, including identifying triggers and managing emotions
- Deal with challenging customers in a calm, professional, and assertive manner, aiming to resolve issues and maintain positive relationships
Deliver customer service whilst working on customers’ premisesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of delivering excellent customer service whilst working on customers’ premises.
- Deliver customer service effectively and professionally whilst working on customers’ premises, meeting their needs and expectations.
Develop a social media strategy for customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the development of a customer service social media strategy
- Develop a customer service social media strategy
- Promote the benefits of social media networking to customer service
Develop customer relationshipsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the importance of developing positive customer relationships for business success
- Develop and maintain effective relationships with customers through consistent and professional communication and service
Develop resources to support consistency of customer service deliveryReal unit · City & Guilds Limited
What you'll be able to do
- Understand how knowledge resources are used to support customer service delivery
- Create and maintain a customer service knowledge base
- Develop customer service resource materials
Employee rights and responsibilitiesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the role of different organisations and industries in the wider economy.
- Understand employers’ expectations regarding employee conduct and performance.
- Understand employees’ rights and obligations within the workplace.
Exceed customer expectationsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to exceed customer expectations in a customer service environment
- Exceed customer expectations by providing exceptional service and going the extra mile
Gather, analyse and interpret customer feedbackReal unit · City & Guilds Limited
What you'll be able to do
- Understand the methods used to gather, analyse and interpret customer feedback effectively.
- Plan the collection of customer feedback on customer service issues, selecting appropriate methods and target audiences.
- Gather customer feedback using a variety of techniques, ensuring data accuracy and completeness.
- Analyse and interpret customer feedback to recommend improvements to customer service processes and procedures.
Lead direct sales activities in a contact centre teamReal unit · City & Guilds Limited
What you'll be able to do
- Carry out direct sales activities effectively in a contact centre environment.
- Analyse contact centre sales data to identify trends and opportunities.
- Lead a team involved in direct sales activities in a contact centre, providing guidance and support.
- Understand the different types of sales activities undertaken in a contact centre team and their purpose.
Manage a customer service award programmeReal unit · City & Guilds Limited
What you'll be able to do
- Understand the management of a customer service award programme, including its purpose, benefits, and implementation.
- Plan a customer service award programme, including setting objectives, defining criteria, and selecting participants.
- Manage a customer service award programme, including promoting participation, evaluating performance, and awarding recognition.
Manage diary systemsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles of managing diary systems effectively
- Manage diary systems to schedule appointments, meetings and other activities
Manage incidents referred to a contact centreReal unit · City & Guilds Limited
What you'll be able to do
- Manage incidents effectively through a contact centre, ensuring timely resolution and customer satisfaction.
- Provide support to colleagues on incident management in a contact centre, offering guidance, training, and resources.
- Understand how to manage incidents reported to a contact centre, including incident logging, prioritisation, and escalation procedures.
Manage individuals’ performanceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the management of underperformance in the workplace, including identifying causes, implementing support strategies, and following disciplinary procedures
- Manage individuals' performance in the workplace by setting clear expectations, providing regular feedback, and addressing performance issues promptly and fairly
Manage personal and professional developmentReal unit · City & Guilds Limited
What you'll be able to do
- Accurately identify personal and professional development requirements, aligned with organisational objectives and individual career aspirations.
- Fulfil a personal and professional development plan, actively engaging in learning activities and reflecting on progress.
- Maintain the relevance of a personal and professional development plan, adapting it to changing circumstances and emerging opportunities.
Manage team performanceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the key principles of managing team performance effectively
- Understand the factors that contribute to successful team performance
- Allocate work to team members based on their skills and abilities
- Assure the quality of work produced by the team
- Manage communication channels within a team
- Promote effective communication amongst team members
Manage the use of technology to improve customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to manage the use of technology to improve customer service
- Identify opportunities for customer service improvement through the use of technology
- Implement changes in technology to improve customer service
Monitor the quality of customer service interactionsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to monitor the quality of customer service interactions
- Prepare to monitor the quality of customer service interactions
- Monitor the quality of customer service interactions
Negotiate in a business environmentReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles underpinning negotiation, including preparation, communication, and compromise
- Prepare for business negotiations by researching the other party, defining objectives, and developing strategies
- Carry out business negotiations by communicating effectively, building rapport, and reaching mutually beneficial agreements
Negotiating, handling objections and closing salesReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to handle objections and negotiate with customers, recognising different objection types and negotiation strategies.
- Prepare for objections and negotiation with customers by gathering relevant information and developing appropriate responses.
- Handle objections effectively by addressing customer concerns, providing clear explanations, and offering suitable solutions.
- Negotiate with customers to reach mutually beneficial agreements, considering their needs and preferences.
- Close the sale following negotiation by confirming the agreement, processing the transaction, and providing after-sales support information.
Obtaining and analysing sales-related informationReal unit · City & Guilds Limited
What you'll be able to do
- Understand the various uses of sales-related information, including market analysis, customer profiling, and competitor intelligence.
- Understand how to use different tools and methods to analyse sales-related information, such as sales reports, customer databases, and market research data.
- Obtain sales-related information about customers, markets, and competitors, using appropriate research techniques and data sources.
- Use tools and methods to analyse sales-related information, identifying trends, patterns, and insights to inform sales strategies and decision-making.
Organise and deliver customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to organise customer service delivery within an organisation.
- Plan the delivery of customer service to meet customer needs.
- Deliver customer service in line with organisational procedures and customer expectations.
Principles of businessReal unit · City & Guilds Limited
What you'll be able to do
- Understand the characteristics and dynamics of different business markets
- Understand the importance of business innovation and growth strategies
- Understand the principles of financial management within a business context
- Understand the processes involved in business budgeting and financial planning
- Understand the key concepts and techniques of sales and marketing
Processing sales ordersReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to process and follow up sales orders
- Process sales orders in accordance with organisational procedures
- Follow up sales order processing to ensure customer satisfaction
Promote additional products and/or services to customersReal unit · City & Guilds Limited
What you'll be able to do
- Understand the methods used to promote additional products and/or services to customers
- Promote additional products and/or services to customers, in a way that is beneficial to both the customer and the organisation
Promote equality, diversity and inclusion in the workplaceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the organisational policies and procedures related to equality, diversity and inclusion in the workplace.
- Understand the personal responsibilities and behaviours that promote equality, diversity and inclusion in the workplace.
- Support equality, diversity and inclusion in the workplace through practical actions.
Provide post-transaction customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles and importance of providing effective post-transaction customer service.
- Provide post-transaction customer service in line with organisational procedures and customer expectations.
Provide reception servicesReal unit · City & Guilds Limited
What you'll be able to do
- Understand the key aspects of providing effective reception services, including communication, customer service, and administrative tasks.
- Provide a professional and efficient reception service, meeting the needs of visitors and staff.
Resolve customers’ complaintsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the processes involved in monitoring and resolving customers’ complaints, including relevant policies and procedures
- Deal with customers’ complaints in a professional and timely manner, aiming to achieve a satisfactory resolution
Resolve customers’ problemsReal unit · City & Guilds Limited
What you'll be able to do
- Understand the processes involved in monitoring customers’ problems and identifying appropriate resolutions.
- Effectively deal with customers’ problems in a professional and timely manner.
Support customer service improvementsReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to support customer service improvements within an organisation
- Identify the potential for improvements to customer service processes and procedures
- Support the implementation of improvements to customer service to enhance customer satisfaction
Support customers through real-time online customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand how to support customers effectively through real-time online customer service channels
- Establish the customer service support needed by customers using real-time online communication
- Support online customer service in real-time, addressing customer queries and resolving issues
Support customers using self-service equipmentReal unit · City & Guilds Limited
What you'll be able to do
- Understand the different types of self-service equipment and how to support customers in their use.
- Identify the specific help and support needed by customers when using self-service equipment.
- Help customers to use self-service equipment effectively and efficiently, resolving any issues that may arise.
Understand customers and customer retentionReal unit · City & Guilds Limited
What you'll be able to do
- Understand the principles and purpose of Customer Relationship Management (CRM) systems
- Understand the importance of customer retention and the strategies used to achieve it
- Understand the methods used to measure customer satisfaction and how this information can be used to improve customer service
Understand the customer service environmentReal unit · City & Guilds Limited
What you'll be able to do
- Understand the concepts and practices underpinning customer service delivery, including customer expectations and service standards.
- Understand the relationship between customer service and a brand, including how customer service impacts brand reputation and customer loyalty.
- Understand the structure of customer service within an organisation, including roles, responsibilities, and reporting lines.
- Understand the implications of legislation on customer service delivery, including data protection and consumer rights.
Use service partnerships to deliver customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the purpose and benefits of using a service partnership in customer service delivery
- Understand ways of building and maintaining effective relationships within a customer service partnership
- Deliver customer service effectively within a customer service partnership, adhering to agreed standards and procedures
Use social media to deliver customer serviceReal unit · City & Guilds Limited
What you'll be able to do
- Understand the role and impact of social media within a business environment for delivering customer service.
- Deal with customer enquiries and issues effectively using social media platforms.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Event Operations Coordinator
This role is a fantastic launchpad into the exciting world of events. If you're keen to learn, aren't afraid of hard work, and love seeing a plan come to life, you'll find a rewarding and dynamic career path here. We're excited to see where you take it!
See the whole journey →Showing 6 roles, drawn from 63 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will develop skills to use bespoke software for accurate data input, combination, organisation, and retrieval. The unit also covers exploiting software functions to process and present information in line with organisational procedures.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 Diploma in Customer Service
45 units in this credential, in the order it lists them, awarded by City & Guilds Limited.
- Bespoke Software
- Buddy a colleague to develop their skills
- Build and maintain effective customer relations
- Buyer behaviour in sales situations
- Champion customer service
- Collaborate with other departments
and 39 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.