Institute of Sales Management · RQF Level 2
ISM Level 2 Certificate In Sales and Marketing (RQF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits17
- Guided learning136 hours
- Units in this qualification7
Awarded by Institute of Sales Management · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
The Level 2 Certificate in Sales and Marketing allows learners to develop skills in various areas of the sector. Units cover understanding marketing, selling to customers, telesales, and the laws and ethics of selling.
These are the units Institute of Sales Management registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Sales targetsReal unit · Institute of Sales Management
What you'll be able to do
- Understand the purpose and importance of sales targets within a sales environment.
Selling to customersReal unit · Institute of Sales Management
What you'll be able to do
- Prepare effectively for a sales interaction with customers
- Establish a positive and professional rapport with customers
- Accurately identify and confirm the specific requirements of customers
- Present relevant products and/or services clearly and persuasively to customers
- Deal effectively with sales objections raised by customers
- Progress the sale towards a successful outcome
- Close the sale in a professional and appropriate manner
TelesalesReal unit · Institute of Sales Management
What you'll be able to do
- Prepare effectively for a sales call
- Establish a positive and professional rapport with the customer over the phone
- Accurately identify customer requirements during a telesales call
- Present products and/or services clearly and persuasively to the customer over the phone
- Deal effectively with sales objections raised by the customer during a telesales call
- Progress the sale effectively during a telesales call
- Close the sale professionally during a telesales call
Understanding buyer behaviourReal unit · Institute of Sales Management
What you'll be able to do
- Understand the characteristics of consumer and organisational decision-making units.
- Understand how to interpret buyer needs and wants in different contexts.
- Understand consumer and business-to-business decision-making processes.
- Understand the influences that motivate buyers in consumer and organisational settings.
Understanding laws and ethics of sellingReal unit · Institute of Sales Management
What you'll be able to do
- Understand the laws affecting selling activities.
- Understand the ethical considerations involved in selling.
Understanding marketingReal unit · Institute of Sales Management
What you'll be able to do
- Understand how marketing is planned within an organisation.
- Understand how customers can be segmented for marketing purposes.
- Understand how to carry out market research to inform marketing decisions.
- Understand the elements of the marketing mix and how they are used.
Understanding selling to customersReal unit · Institute of Sales Management
What you'll be able to do
- Understand the necessary steps to prepare effectively for a sales interaction with customers
- Understand how to establish a positive and professional rapport with customers
- Understand the methods used to accurately identify and confirm the specific requirements of customers
- Understand how to present relevant products and/or services clearly and persuasively to customers
- Understand the techniques used to deal effectively with sales objections raised by customers
- Understand how to progress the sale towards a successful outcome
- Understand the methods used to close the sale in a professional and appropriate manner
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Telesales Associate
Your journey as a Telesales Associate is just the beginning. The skills you'll develop here – resilience, communication, problem-solving, and a deep understanding of our products – are the bedrock of a fantastic career. We're here to help you build that foundation and support you as you grow, whether that's becoming a top individual contributor, leading a team, or moving into other areas of the business. The opportunities are genuinely vast.
See the whole journey →Showing 6 roles, drawn from 15 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit provides learners with knowledge of the purpose and importance of sales targets in sales environments. Learners will examine factors influencing target setting, the role of targets for individuals and organisations, and how targets can motivate sales teams.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ISM Level 2 Certificate In Sales and Marketing (RQF)
7 units in this credential, in the order it lists them, awarded by Institute of Sales Management.
- Sales targets
- Selling to customers
- Telesales
- Understanding buyer behaviour
- Understanding laws and ethics of selling
- Understanding marketing
and 1 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.