London Centre of Marketing · RQF Level 3
LCM Level 3 Diploma in Travel & Tourism Marketing
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Units in this qualification5
Awarded by London Centre of Marketing · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification is for learners seeking to develop their knowledge and skills in travel and tourism marketing. It covers areas such as tourism planning, business management, and sales management. Successful candidates will gain an understanding of the principles of both tourism and marketing.
These are the units London Centre of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Business ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand business management principles and their application in different organisational contexts.
- Know different management styles and their effectiveness in various situations.
- Manage resources effectively to achieve business objectives.
- Monitor and improve performance using relevant key performance indicators (KPIs).
- Understand organisational structures and their impact on business operations.
Principles of MarketingReal unit · London Centre of Marketing
What you'll be able to do
- Understand the principles of marketing and their application in different industries.
- Know the marketing mix (product, price, place, promotion) and how to use it effectively.
- Develop a marketing plan that aligns with business objectives.
- Understand market segmentation and targeting strategies.
- Understand marketing communication methods, including advertising, public relations, and social media.
Principles of TourismReal unit · London Centre of Marketing
What you'll be able to do
- Understand the fundamental nature and characteristics of tourism
- Know the different types of tourism, including their features and target markets
- Understand the various impacts of tourism, both positive and negative, on destinations and communities
- Know the structure of the tourism industry, including its key sectors and stakeholders
- Understand the principles of sustainability in tourism and their importance for long-term viability
Sales ManagementReal unit · London Centre of Marketing
What you'll be able to do
- Understand the role of sales management in achieving organisational goals.
- Know sales techniques and strategies for effective customer engagement and conversion.
- Manage a sales team, including recruitment, training, and motivation.
- Set sales targets that are specific, measurable, achievable, relevant, and time-bound (SMART).
- Understand sales planning and forecasting methods to optimise sales performance.
Tourism PlanningReal unit · London Centre of Marketing
What you'll be able to do
- Understand the stages involved in the tourism planning process
- Know the various factors that can affect tourism planning decisions
- Develop a comprehensive tourism plan for a specific destination
- Understand the core principles of sustainable tourism and their application
- Analyse current tourism trends and their potential impact
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Travel and Tourism Sales Manager
Your journey as a Sales Manager is a pivotal step. It's where you transition from being a top individual performer to a leader who shapes strategy and empowers others. The skills you hone here—leadership, commercial acumen, strategic thinking—will open doors to a wide array of senior leadership roles, not just within our company, but across the broader travel and commercial sectors. We're excited to see where you take it.
See the whole journey →Showing 6 roles, drawn from 9 job records mapped to this qualification.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit introduces business management principles and styles. Learners will develop skills to manage resources effectively, monitor performance, and understand the impact of organisational structures on business operations.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for LCM Level 3 Diploma in Travel & Tourism Marketing
5 units in this credential, in the order it lists them, awarded by London Centre of Marketing.
- Business Management
- Principles of Marketing
- Principles of Tourism
- Sales Management
- Tourism Planning
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.