The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Growth Analyst / Sales Analyst
1-2 yearsSkills to master
- Data extraction, basic reporting, CRM data entry, understanding sales metrics, attention to detail.
You're ready to move on when
- Consistently delivers accurate reports on time.
- Proactively identifies minor data issues.
- Shows initiative in learning new tools or processes.
- Receives positive feedback on data quality and reliability.
- 2
Sales Operations Coordinator
1-2 yearsSkills to master
- CRM administration, process adherence, sales tool support, stakeholder communication, basic troubleshooting.
You're ready to move on when
- Successfully manages CRM user requests and basic configurations.
- Becomes the go-to person for sales reps with tool-related questions.
- Demonstrates strong organisational skills and attention to detail in process execution.
- Can clearly explain sales processes to new hires.
- 3
Marketing Operations Specialist
2-3 yearsSkills to master
- Marketing automation platforms, lead scoring, campaign reporting, lead lifecycle management, CRM integration.
You're ready to move on when
- Successfully manages lead flow between marketing and sales systems.
- Can analyse marketing campaign performance and impact on pipeline.
- Understands the full lead-to-opportunity journey.
- Collaborates effectively with sales ops on shared data challenges.