Pearson Education Ltd · RQF Level 3
Pearson BTEC Level 3 Extended Diploma in Creative Media Production (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits180
- Guided learning1,080 hours
- Units in this qualification71
Awarded by Pearson Education Ltd · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
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What you’ll learn
What each unit actually teaches you to do
These are the units Pearson Education Ltd registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
3D AnimationReal unit · Pearson Education Ltd
What you'll be able to do
- Understand theory and applications of 3D
- Devise a 3D animation
- Create a 3D animation following industry practice.
3D EnvironmentsReal unit · Pearson Education Ltd
What you'll be able to do
- Understand theory and applications of 3D
- Devise a 3D environment
- Create a 3D environment following industry practice
Advertisement Production for TelevisionReal unit · Pearson Education Ltd
What you'll be able to do
- Know about the structures and techniques of television advertisements
- Originate and develop an idea for a television advertisement
- Produce a television advertisement.
- Reflect upon own a television advertisement production work.
Audio Books and GuidesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand how a range of audio books and guides relate to different audiences
- Select and use appropriate material for adaptation and pre-production
- Create and produce appropriate material for a specific target audience
- Understand economic constraints on production and means of distribution.
Audio Production Processes and TechniquesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand characteristics of different acoustic environments in relation to recording sound
- Understand conventions in production and post-production
- Capture and record sound from different sources
- Mix and edit recorded sound
Commercial Production for RadioReal unit · Pearson Education Ltd
What you'll be able to do
- Understand style, structure, purpose and regulation of contemporary UK radio commercials
- Understand the radio commercial production process
- Produce treatments and scripts for a radio commercial in response to a client brief
- Produce a radio commercial, in response to a client brief.
Communication Skills for Creative Media ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Extract information from written sources
- Create a report in a media production context
- Pitch a media production proposal using appropriate technology
Computer Game EnginesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the purposes of game engines
- Understand the functions of components of game engines
- Use a 2D game engine following industry practice
- Use a 3D game engine following industry practice
Computer Game Story DevelopmentReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the elements of storytelling for games
- Create story for a game following industry practice
- Create game dialogue following industry practice
Corporate and Promotional Programme ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand codes, conventions and current practice in corporate and promotional programming
- Plan corporate or promotional programmes to a brief
- Produce corporate or promotional programmes to a brief.
Creative Media Production Management ProjectReal unit · Pearson Education Ltd
What you'll be able to do
- Originate, develop and research an idea for a media product
- Pitch a proposal for a media product
- Manage a production process to create a media product.
Critical Approaches to Creative Media ProductsReal unit · Pearson Education Ltd
What you'll be able to do
- Understand how media producers define audiences for their products
- Understand how media producers create products for specific audiences
- Understand how media audiences respond to media products
- Develop responses to media products.
DVD Menu Design and AuthoringReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the applications and practice of DVD menu design and authoring
- Design a DVD menu for an application
- Produce a DVD menu for a DVD
Designing Idents for TelevisionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the design and purpose of television idents
- Understand the opportunities and limitations of on-screen graphic representation
- Originate and plan television idents to a brief
- Produce a television ident to a brief.
Designing Tests for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand types of defects present within a game build
- Understand test phases and processes within a test programme
- Design a test suite for use with a game build or module
- Produce a bug report using a test suite
Developing a Small Business in the Creative Media IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the skills and resources needed for a small business in the creative media sector
- Know about the legal and financial aspects of starting a small business
- Produce a start-up proposal for a small business in the creative media sector.
Digital CommunicationReal unit · Pearson Education Ltd
What you'll be able to do
- Understand digital communication systems
- Use digital communication techniques
- Produce a website
Digital Graphics for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand theory and applications of digital graphics used for computer games
- Generate concept art ideas for computer game graphics
- Create digital graphics for a computer game following industry practice
Digital Graphics for PrintReal unit · Pearson Education Ltd
What you'll be able to do
- Understand graphic file formats and applications
- Use image design and manipulation software
- Produce digital graphics in response to a brief
- Reflect on own digital graphics work.
Digital Video Production for Interactive MediaReal unit · Pearson Education Ltd
What you'll be able to do
- Understand principles of digital video technology in interactive media
- Devise a digital video sequence for use in an interactive media product
- Shoot and source digital video assets for use in an interactive media product
- Create a digital video sequence for use in an interactive media product following industry practice
Drawing Concept Art for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose of concept art for computer games
- Explore the potential of drawing media
- Draw anatomy, environment and object concept art for computer games
- Present concept artwork for computer games
Factual Programme Production Techniques for TelevisionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand issues relating to factual programming for television
- Understand codes and conventions of factual programming for television
- Plan and research a factual programme for television
- Produce a factual programme for television.
Factual Programme Production techniques for RadioReal unit · Pearson Education Ltd
What you'll be able to do
- Understand genres, formats, codes and conventions of factual radio programmes
- Prepare and pitch a proposal for a factual radio programme in response to a brief
- Research and plan a factual radio programme
- Produce a factual radio programme
Factual Writing for PrintReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the qualities necessary for effective factual communication in print products
- Produce factual copy for print
- Present factual copy and imagery for an identified purpose in an appropriate format
- Reflect on own work.
Film StudiesReal unit · Pearson Education Ltd
What you'll be able to do
- Apply different analytical approaches to films
- Understand the relationship between films and their production contexts
- Understand the relationship between producers and audiences
- Understand the relationship between audiences and films.
Film and Video Editing TechniquesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the development and principles of editing
- Prepare moving image material for editing
- Edit moving image material
Flash for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the application of Flash to game development
- Use Flash tools for game construction
- Use ActionScript for game programming
- Make a Flash game following industry practice
Graphic Narrative ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Develop ideas and designs for graphic narratives
- Use appropriate technology and processes to produce graphic narratives
- Reflect upon own graphic narrative work
Human-computer Interfaces for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand human-computer interfaces for games
- Understand methods of control and forms of feedback in games
- Prototype an interface for a game using HCI techniques
Interactive Media DesignReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of interactive media design
- Understand legal and ethical constraints applicable to the interactive media industry
- Apply interactive media design following industry practice
Interview Techniques for Creative Media ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand interview purposes and techniques
- Conduct research in preparation for an interview
- Plan and structure interviews for identified purposes
- Conduct and record interviews for identified purposes.
Introduction to Music TechnologyReal unit · Pearson Education Ltd
What you'll be able to do
- Connect and set up music technology equipment
- Produce a virtual performance of a given piece of notated music
- Produce a creative arrangement of an existing piece of music
- Design and create a piece of original music using available resources
Marketing and Public RelationsReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the functions of marketing and public relations.
- Understand the principal methods and techniques used in marketing and public relations.
- Identify issues requiring marketing or public relations solutions.
- Create strategies offering solutions to identified marketing or public relation issues.
Motion Graphics and Compositing VideoReal unit · Pearson Education Ltd
What you'll be able to do
- Understand current uses of motion graphics and compositing video
- Originate and plan a motion graphics sequence
- Produce a motion graphics sequence
Multi-Camera TechniquesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand programme formats that use multi-camera production
- Plan a multi-camera production
- Perform an operational role in a multi-camera production
Music RecordingReal unit · Pearson Education Ltd
What you'll be able to do
- Understand production characteristics of music recordings
- Mic up musical instruments in different recording situations
- Record music from different sources for specific contexts
- Mix and remix music recordings from different sources
Music Video ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose of music videos
- Understand the styles, conventions, and techniques of music videos
- Originate and plan a music video production for a specific music track
- Work to complete production of a music video
Music-Based ProgrammingReal unit · Pearson Education Ltd
What you'll be able to do
- Understand different types and styles of music-based programming
- Create music sequences for different audiences
- Incorporate added speech and feature content into music sequences
- Review own music-based programmes with reference to purpose and audience.
News Production for RadioReal unit · Pearson Education Ltd
What you'll be able to do
- Understand forms and styles of radio news reporting
- Understand the constraints on radio news production
- Produce news material for particular radio formats
- Review own radio news work
Object-Oriented Design for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose of object-oriented design for games
- Understand object-oriented design elements
- Understand object-oriented modelling
- Use object-oriented modelling techniques to design a game element
Page Layout and DesignReal unit · Pearson Education Ltd
What you'll be able to do
- Edit and process text to meet a brief
- Source images to meet a brief
- Prepare images to meet a brief
- Design and produce page layout to meet a brief
Photography and Photographic PracticeReal unit · Pearson Education Ltd
What you'll be able to do
- Understand different applications of photography
- Use photographic equipment and employ photographic techniques
- Plan and produce photographic images for a specified purpose
- Reflect upon photographic work
Pre-production Techniques for the Creative Media IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand requirements for a specific media production
- Prepare pre-production documentation for a specific media production
- Apply pre-production planning for a specific media production
Presentation Techniques for BroadcastingReal unit · Pearson Education Ltd
What you'll be able to do
- Understand presentation roles and techniques
- Research proposals for presentations
- Present in a specified role for a specified purpose
- Reflect upon own presentation.
Producing Print-Based MediaReal unit · Pearson Education Ltd
What you'll be able to do
- Understand print-based media production techniques and technology
- Develop ideas and originate designs for print-based media products
- Produce print-based media products
- Reflect upon own print-based media production work
Producing Video Installation WorkReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the potential of video in an exhibition space as an art form
- Originate and develop an idea for a video installation in a specific location
- Produce a video for an installation in a specific location
- Set up the installation.
Radio DramaReal unit · Pearson Education Ltd
What you'll be able to do
- Understand codes, conventions, style and structure of radio drama genres
- Produce and pitch proposals and treatments for radio drama
- Develop a treatment for a radio drama into a script
- Plan and produce a radio drama
Radio StudiesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the development and institutional contexts of radio
- Understand the use of codes and conventions in a range of radio genres
- Understand the use of narrative structures in radio
- Understand the main theories of ideology and audience that relate to radio
Research Techniques for the Creative Media IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the nature and purposes of research in the creative media industries
- Apply a range of research methods and techniques
- Present results of research
Scriptwriting for RadioReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the conventions of scriptwriting for different radio genres
- Originate and develop different radio scripts using appropriate expressive skills
- Edit written copy for different contexts and audiences
Single Camera TechniquesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the features of single camera production
- Plan a single camera production
- Apply single camera techniques in a production.
Social Action and Community Media ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the purpose and impact of social action and community media production work
- Research for social action and community media production work
- Plan and produce a piece of social action or community media production work
- Reflect upon own social action or community media production work.
Sound for Computer GamesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the use of sound and music in games
- Understand methods and principles of sound design and production
- Create sound assets for a computer game following industry practice
- Apply sound assets to a computer game following industry practice
Sound in Interactive MediaReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the use of sound in interactive media products
- Devise sound assets for an interactive media product
- Create sound assets for an interactive media product following industry practice
- Apply sound assets to an interactive media product following industry practice
Soundtrack Production for the Moving ImageReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the relationships between sound and picture in moving image productions
- Record audio for moving image
- Devise a soundtrack for a moving image project
- Produce a soundtrack for a moving image project
Speech Package ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Identify opportunities for producing speech-based packages for factual and news radio programmes
- Generate ideas for speech-based packages for specific contexts and target audiences
- Research factual content for a speech-based package
- Prepare and produce a speech package with studio link and cue material
Stop Motion Animation ProductionReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the techniques and development of stop motion animation
- Devise a stop motion animation with soundtrack
- Produce a stop motion animation with soundtrack
- Evaluate audience responses to own stop motion animation work
Television and Video StudiesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the structure of the television and video industry in the UK
- Know about the key issues and debates that affect the television and video industry
- Apply textual analysis techniques to the study of television/video products.
Understanding Video TechnologyReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the principles of video technology
- Use video recording production technology
- Use video post-production technology.
Understanding the Computer Games IndustryReal unit · Pearson Education Ltd
What you'll be able to do
- Understand organisational structures and job roles within the games industry
- Understand financial issues and current market trends affecting the games industry
- Understand contractual, legal and ethical obligations in the games industry
- Use project management techniques commonly used in the games industry
- Prepare personal career development material
Understanding the Creative Media SectorReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the structure and ownership of the media sector
- Understand ethical and legal constraints within the media sector
- Understand the regulation of the media sector
- Know about employment opportunities and job roles in the media sector.
- Prepare personal career development material
Understanding the Interactive Media IndustryReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the organisational structures and job roles in the interactive media industry
- Understand current market trends within the interactive media industry
- Understand contractual, regulatory and ethical obligations in the interactive media industry
- Know about employment opportunities in the interactive media industry
- Prepare personal career development material
Understanding the Print Based Media IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand organisational structures and job roles within the print-based media industries
- Understand working practices and employment contracts commonly used in the print-based media industries
- Understand financial issues and market trends affecting the print-based media industries
- Understand legal, ethical and professional obligations in the print-based media industries
- Prepare personal career development material
Understanding the Radio IndustryReal unit · Pearson Education Ltd
What you'll be able to do
- Understand organisational structures and ownership in the UK radio industry
- Understand job roles, working practices and employment contracts in the UK radio industry
- Understand the role of the regulatory bodies, legal and ethical issues relevant to the UK radio industry
- Understand developing technologies in the UK radio industry
- Prepare for employment in the UK radio industry
Understanding the Sound Recording IndustryReal unit · Pearson Education Ltd
What you'll be able to do
- Understand organisational structures and ownership in the UK recording industry
- Understand job roles, working practices and employment contracts in the UK recording industry
- Understand legal and ethical issues relevant to the UK recording industry.
- Understand developing technologies in the UK recording industry
- Prepare for employment in the UK recording industry
Understanding the Television and Film IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Know about ownership and funding in the television and film industries
- Know about job roles in the television and film industries
- Understand contractual, legal and ethical obligations in the television and film industries
- Understand developing technologies in the television and film industries
- Prepare personal career development material.
Web AuthoringReal unit · Pearson Education Ltd
What you'll be able to do
- Understand common web coding protocols
- Devise a structured web site
- Use web authoring tools to produce, publish and test a media rich website to a specification
Working Freelance in the Creative Media SectorReal unit · Pearson Education Ltd
What you'll be able to do
- Understand freelance working in the creative media sector
- Understand contractual obligations and financial issues in freelance work in the creative media sector
- Plan for professional development and skills maintenance as a freelance worker in the creative media sector
- Develop a strategy to maintain workflow in a chosen freelance specialism in the creative media sector
Working to a Brief in the Creative Media IndustriesReal unit · Pearson Education Ltd
What you'll be able to do
- Understand the requirements of working to a brief
- Develop a planned response to a brief
- Apply a response to a brief
- Review work on completion of a brief
Writing CopyReal unit · Pearson Education Ltd
What you'll be able to do
- Gather information by different methods from primary and secondary sources
- Store and manage information gathered
- Produce copy in styles suitable for different audiences, publications and formats
- Understand the responsibilities and obligations of writers
Writing for Television and VideoReal unit · Pearson Education Ltd
What you'll be able to do
- Know about the commissioning process for writing for television and video
- Research, collect and prepare background materials.
- Produce script proposals.
- Pitch script proposals
- Produce scripts for television and video production
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this

The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Agree requirements and parameters of creative activity in the creative industries
- Arrange facilities to demonstrate games and interactive media project outputs
- Carry out functional testing of games and interactive media project outputs
- Conduct user testing of games and interactive media projects outputs
- Create panoramic video assets for games and interactive media projects
- Create stop motion animation
- Design and produce page layout
- Design interactive media project outputs
Where this can lead
Copywriter
Your journey here starts with mastering the words, but it can lead to shaping entire marketing strategies. We're excited to see where your talent takes you.
See the whole journey →Showing 6 roles, drawn from 50 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for Pearson BTEC Level 3 Extended Diploma in Creative Media Production (QCF)
71 units in this credential, in the order it lists them, awarded by Pearson Education Ltd.
- 3D Animation
- 3D Environments
- Advertisement Production for Television
- Audio Books and Guides
- Audio Production Processes and Techniques
- Commercial Production for Radio
and 65 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.