City and Guilds of London Institute · RQF Level 2
City & Guilds Level 2 Certificate in Market and Social Research
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits14
- Guided learning103 hours
- Units in this qualification3
Awarded by City and Guilds of London Institute · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This qualification is for individuals who require an understanding of market and social research. It allows learners to develop skills in designing, completing, and analysing market research projects.
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Unit 1 : Introduction to Market ResearchReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the purpose and importance of conducting market research for businesses.
- Know different types of market research, including primary and secondary research methods.
- Identify appropriate market research sources, such as industry reports and online databases.
- Understand ethical considerations in market research, such as data privacy and informed consent.
Unit 2 : Designing a research project : the tools of Market ResearchReal unit · City and Guilds of London Institute
What you'll be able to do
- Design a market research project that meets specified objectives and requirements.
- Know different market research tools and their applications.
- Select appropriate research tools for a given market research project.
- Understand various data collection methods used in market research.
- Analyse research data using appropriate techniques and draw meaningful conclusions.
Unit 3 : Completing the Market Research projectReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the stages and processes involved in conducting market research.
- Gather market research data using a variety of methods, such as surveys, interviews, and focus groups.
- Analyse market research data using appropriate techniques to identify trends and patterns.
- Present market research findings in a clear and concise manner, using visual aids where appropriate.
- Draw conclusions from market research data to inform marketing decisions.
How you’d practise it
You don’t watch this. You do it.
You are not assessed on remembering this. You are assessed on applying it, analysing it, evaluating it and producing something. So that is what the practice is: projects, role play and your own live cases, with a tutor in the room.
The Coach · your practice partner Illustration - Pitch it Evaluate
“Unit 1 : Introduction to Market Research” gets practised as a pitch. You make the case out loud, Zavmo asks the question the room would ask, and you make it again.
- Bring your own plan Create
For “Unit 2 : Designing a research project : the tools of Market Research” you bring the plan you are actually working on, not a case study. Zavmo pulls on the assumptions in it until the weak one shows.
- Map a live decision Analyse
“Unit 3 : Completing the Market Research project” runs on a decision you are facing now. Zavmo maps it with you and shows what the second-order effect looks like before you find out the slow way.
Why people stop
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time. The cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your own work
Learners will be introduced to the purpose and types of market research, including primary and secondary sources. The unit also covers ethical considerations and the role of market research in informing business decisions.
- 1Remember
- 2Understand
- 3Apply
- 4Analyse
- 5Evaluate
- 6Create
Built for City & Guilds Level 2 Certificate in Market and Social Research
3 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Unit 1 : Introduction to Market Research
- Unit 2 : Designing a research project : the tools of Market Research
- Unit 3 : Completing the Market Research project
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything. This qualification begins when you subscribe. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your free first module is Future Fluency, so you can see how the teaching works before you pay for anything.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.