The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Sales Insights Analyst (L1)
1-2 yearsSkills to master
- Mastering basic Salesforce reporting, Excel data manipulation, understanding core sales metrics, and delivering accurate data pulls under supervision.
You're ready to move on when
- Consistently delivering accurate reports on time.
- Proactively identifying minor data quality issues.
- Demonstrating a solid understanding of our sales processes and CRM data structure.
- Taking initiative to learn new tools or analytical techniques.
- 2
Business Analyst (from another department)
2-3 yearsSkills to master
- Translating general analytical skills to sales-specific contexts, learning sales methodologies, understanding CRM data structures, and building relationships with sales stakeholders.
You're ready to move on when
- Successfully completed sales-related analytical projects in previous roles.
- Demonstrated a keen interest in sales and revenue-driving insights.
- Quickly picked up sales-specific terminology and business challenges.
- Can clearly articulate how their analytical skills apply to sales problems.
- 3
Sales Operations Coordinator
2-4 yearsSkills to master
- Deepening analytical skills beyond basic reporting, mastering data visualisation tools, learning SQL, and developing strong data storytelling abilities.
You're ready to move on when
- Excellent understanding of Salesforce data and sales processes from an operational perspective.
- Proven ability to identify process inefficiencies and suggest data-driven improvements.
- Has taken initiative to build more complex reports or dashboards in their current role.
- Demonstrated a desire to move from operational support to deep analytical insights.