The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Relationship Manager / Principal Account Executive (L3/L4)
3-5 years in this roleSkills to master
- Consistently exceeding individual quota, mentoring junior reps informally, leading complex deals, strong internal influence, deep product expertise.
You're ready to move on when
- You're the 'go-to' person for complex client issues on your team.
- You've successfully closed several large, multi-faceted deals.
- You're regularly asked to help onboard or train new hires.
- Your forecasts are consistently accurate, and you understand the 'why' behind the numbers.
- 2
Sales Team Lead / Player-Coach (L4)
2-4 years in this roleSkills to master
- Balancing personal quota with informal team leadership, running team meetings, providing peer coaching, contributing to team strategy.
You're ready to move on when
- You've taken on informal leadership of a small 'pod' of reps.
- You're passionate about helping others improve, not just hitting your own number.
- You're actively involved in shaping team strategy and process improvements.
- You consistently hit your personal target while also supporting others to hit theirs.
- 3
Specialist Sales (e.g., Product Specialist, Solutions Architect) with Leadership Ambition
4-6 years in a specialist role + 2-3 years in a sales roleSkills to master
- Deep product/solution expertise, client-facing experience, ability to translate technical features into business value, strong presentation skills, a desire to transition into direct sales leadership.
You're ready to move on when
- You've worked closely with sales teams and understand their challenges.
- You've led client engagements and presented solutions effectively.
- You have a strong desire to lead and develop a sales team.
- You've started to learn sales methodologies and pipeline management.