The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Recent Graduate (Communications/Marketing)
0-1 yearSkills to master
- Applying academic knowledge to real-world tasks, mastering our core digital tools, understanding brand voice guidelines, and managing daily workflows.
You're ready to move on when
- Consistently delivering accurate and on-time scheduled content.
- Proactively identifying and flagging relevant social media mentions.
- Demonstrating a solid grasp of our brand's communication style.
- 2
Internship Conversion (Digital Comms/Social Media)
6-12 months (post-internship)Skills to master
- Deepening knowledge of our specific tools and processes, taking on more complex monitoring and drafting tasks, and showing increased independence.
You're ready to move on when
- Successfully completing an internship with positive feedback.
- Requiring minimal supervision for routine digital comms tasks.
- Suggesting minor improvements to existing processes.
- 3
Career Changer (e.g., Admin, Customer Service with Digital Interest)
1-2 yearsSkills to master
- Translating transferable skills (organisation, communication) into digital comms context, rapidly learning industry-specific tools and terminology, and developing a strategic understanding of online engagement.
You're ready to move on when
- Demonstrating strong organisational and communication skills in the role.
- Quickly picking up new digital tools and showing initiative in learning about the industry.
- Actively seeking feedback and applying it to improve performance.