The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Intern / Junior Assistant
6-12 monthsSkills to master
- Basic office administration, digital tool proficiency (email, spreadsheets), understanding of marketing terminology, clear communication.
You're ready to move on when
- Consistently delivers tasks accurately and on time.
- Demonstrates a proactive attitude and willingness to learn.
- Receives positive feedback on organisational skills and communication.
- 2
Customer Service / Community Support
1-2 yearsSkills to master
- Problem-solving, empathetic communication, managing customer expectations, handling inquiries efficiently, conflict resolution (basic).
You're ready to move on when
- Excels at resolving customer issues and maintaining positive relationships.
- Can manage a high volume of inquiries with a calm and organised approach.
- Shows an interest in moving beyond reactive support to proactive relationship building.
- 3
Social Media Assistant / Coordinator
1-2 yearsSkills to master
- Platform knowledge (TikTok, Instagram, YouTube), content scheduling, community engagement, basic social media analytics, trend awareness.
You're ready to move on when
- Demonstrates a deep understanding of social media dynamics and trends.
- Can effectively engage with online communities and manage content calendars.
- Shows an interest in working directly with creators rather than just managing brand channels.