AIM Qualifications · RQF Level 2

AIM Qualifications Level 2 Certificate in Supporting Live Events and Promotion

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 2
  • Total credits26
  • Guided learning174 hours
  • Units in this qualification23

Awarded by AIM Qualifications · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units AIM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Assist in the production of press releases and evaluate their effectivenessReal unit · AIM Qualifications

What you'll be able to do

  • Understand how to prepare, produce and distribute a press release for a given event
  • Prepare the relevant information for a press release
  • Draft and check a press release
  • Demonstrate how to distribute a press release
  • Evaluate the effectiveness of a press release
Collate and present live event ticket sales informationReal unit · AIM Qualifications
This unit equips learners with the ability to research, collate, and present live event ticket sales data effectively. You'll analyse sales information using appropriate criteria and present findings clearly to inform event planning and marketing decisions.

What you'll be able to do

  • Research and collate information relating to ticket sales for a given live event
  • Present data on ticket sales in a clear and accessible format
  • Carry out an analysis of ticket sales information using appropriate criteria
Contribute to the advancing of tours, shows and eventsReal unit · AIM Qualifications

What you'll be able to do

  • Carry out activities relating to the sourcing and booking of given travel and accommodation requirements for a given event, show or tour
  • Liaise with others appropriately to complete and distribute a final tour itinerary
  • Evaluate the external services used against given criteria and maintain accurate records
Contribute to the preparation of contracts for a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Understand contracts, agreements, deals, contras and riders
  • Contribute to the preparation of a contract for a given live event
  • Communicate issues of legal significance appropriately within the company
Contribute to the production and distribution of publicity material for a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Collate information from given sources to inform the production of publicity material
  • Assist with the production of publicity material
  • Contribute effectively in the marketing and promotion of the publicity materials
  • Assist with the distribution of publicity material
Ensure responsibility for actions to reduce risks to health and safetyReal unit · AIM Qualifications

What you'll be able to do

  • Identify the hazards and evaluate the risks in the workplace.
  • Reduce the risks to health and safety in the workplace.
  • Reduce risks to health and safety in the workplace.
Give customers a positive impression of yourself and your organisation.Real unit · AIM Qualifications

What you'll be able to do

  • Establish rapport with customers
  • Respond appropriately to customers
  • Communicate information to customers
  • Understand how to give customers a positive impression of themselves and the organisation
Identify suppliers of materials and equipment for the running of a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Confirm the budget and equipment requirements for a given live event
  • Identify appropriate suppliers
  • Place orders and monitor the quality of the supplier
Load in, breakdown and load out equipment for a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Understand the processes and procedures for loading in and loading out of goods, material and equipment.
  • Prepare the area for loading in and loading out of goods, material and equipment.
  • Contribute to the efficient loading in and loading out of equipment.
Make sure actions in the workplace aim to protect the environmentReal unit · AIM Qualifications

What you'll be able to do

  • Identify risks to the environment arising from the workplace.
  • Minimise the risks to the environment arising from the workplace.
  • Know the legislation relating to environmental matters that affect own workplace.
Manage and market own freelance servicesReal unit · AIM Qualifications

What you'll be able to do

  • Market own services
  • Manage own performance
  • Manage own systems, accounts and records
  • Manage own contracts
Manage changes to a live event scheduleReal unit · AIM Qualifications

What you'll be able to do

  • Understand the nature and importance of using itineraries to plan and co-ordinate activities and resources
  • Implement requested changes appropriately
  • Keep accurate records of changes in the itinerary
Manual handling and lifting loadsReal unit · AIM Qualifications

What you'll be able to do

  • Understand procedures and instructions for handling and lifting loads
  • Understand how to prepare for handling and lifting loads
  • Handle and lift loads
Prepare and maintain a budget for a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Understand how to prepare and maintain a budget for a live event
  • Prepare and maintain a budget for a given live event
Provide administrative support to the planning of a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Work effectively to support the planning of a live event.
  • Collate and present information appropriately.
  • Carry out activities to support the planning of a live event.
Support publicity activities for live eventsReal unit · AIM Qualifications

What you'll be able to do

  • Understand the processes involved in marketing and promotion of live events.
  • Contribute ideas for alternative methods of publicity.
  • Carry out a range of activities in relation to the marketing and promotion of live events.
Support the organisation of a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Work collabouratively with others to support the operation of a given live event
  • Work collabouratively with others to support the debrief and evaluation of a given live event
Support the planning of a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Provide effective support for the planning of live events.
  • Contribute to the creation of a timeline
  • Be able communicate effectively with others in the production of the plan
  • Keep and maintain an accurate event file.
Support venue and stage crew in the preparation of a performance at a live eventReal unit · AIM Qualifications

What you'll be able to do

  • Understand how to prepare for a performance at a live event.
  • Support the work of others to meet rehearsal and performance deadlines
  • Provide support for on-stage monitoring activities
Understand how to support the planning of live eventsReal unit · AIM Qualifications

What you'll be able to do

  • Understand the process of producing a plan for a live event
  • Understand the importance of timelines in the planning of live events
  • Understand how to present and implement a plan for a live event
Understanding the core knowledge needed by those who work with children and young peopleReal unit · AIM Qualifications

What you'll be able to do

  • Understand the principles of effective communication and engagement with children, young people and their families/carers
  • Understand the development of children and young people
  • Understand the importance of safeguarding children and young people
  • Understand the types of transitions affecting children and young people
  • Understand the nature and importance of their role in multi-agency and integrated working in meeting the needs of children and young people
  • Understand the importance of information sharing
Understanding the core knowledge needed by those who work with children and young people, and its impactReal unit · AIM Qualifications

What you'll be able to do

  • Understand how to promote effective communication and engagement with children, young people and their families/carers
  • Understand the development of, and the impact of this upon, children and young people
  • Understand the importance of safeguarding children and young people, and associated responsibilities and procedures
  • Understand how to support children and young people through transitions, and circumstances requiring specialist support
  • Understand sources of information regarding individual children, young people and families/carers, and the importance of effective information sharing
  • Und
Work effectively with other people in a creative and cultural contextReal unit · AIM Qualifications

What you'll be able to do

  • Develop effective working relationships with others
  • Work effectively with others
  • Seek, give and respond to feedback

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Assist in the production of press releases and evaluate their effectivenessCollate and present live event ticket sales informationContribute to the advancing of tours, shows and eventsContribute to the preparation of contracts for a live eventContribute to the production and distribution of publicity material for a live eventEnsure responsibility for actions to reduce risks to health and safetyGive customers a positive impression of yourself and your organisation.Identify suppliers of materials and equipment for the running of a live event

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
AIM Qualifications Level 2 Certificate in Supporting Live Events and Promotion
  • Arrange itineraries, travel and accommodation for tours, arts projects and live events
  • Collate and present ticket sales information for arts projects and live events
  • Contribute to the preparation of contracts for arts projects and live events
  • Contribute to the production and distribution of publicity material
  • Contribute to the production of promotional and interpretative media
  • Create plans and schedules for arts projects and live events
  • Draft and evaluate press releases
  • Gain publicity for arts projects and live events
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Where this can lead

Live Marketing Coordinator

Your journey starts here, learning the foundations. With dedication, curiosity, and a willingness to embrace new challenges, you can build a truly exciting and impactful career in live marketing. We're here to help you every step of the way.

See the whole journey →

Showing 6 roles, drawn from 101 job records mapped to this qualification.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Arrange itineraries, travel and accommodation for tours, arts projects and live eventsCollate and present ticket sales information for arts projects and live eventsContribute to the preparation of contracts for arts projects and live eventsContribute to the production and distribution of publicity materialContribute to the production of promotional and interpretative mediaCreate plans and schedules for arts projects and live eventsDraft and evaluate press releasesGain publicity for arts projects and live eventsManage changes to arts project or live event schedulesObtain materials, equipment, items and services for arts projects and live eventsProvide release material for the delivery of productionsReceive, set up and dismantle equipment for arts projects and live eventsSupport activities which improve public relations within a creative and cultural organisationSupport company members on touring productionsSupport publicity activities for arts projects and live eventsSupport the application process for licences, permits and permissions for arts projects and live events

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Assist in the production of press releases and evaluate their effectivenessLevel 2

Applied to your work in any of these jobs

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for AIM Qualifications Level 2 Certificate in Supporting Live Events and Promotion

23 units in this credential, in the order it lists them, awarded by AIM Qualifications.

  1. Assist in the production of press releases and evaluate their effectiveness
  2. Collate and present live event ticket sales information
  3. Contribute to the advancing of tours, shows and events
  4. Contribute to the preparation of contracts for a live event
  5. Contribute to the production and distribution of publicity material for a live event
  6. Ensure responsibility for actions to reduce risks to health and safety

and 17 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.