United Kingdom · Marketing · Senior (5-8 years)

Senior Connected TV Specialist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandSenior (5-8 years)
Direct reportsNo direct reports
Reports toManager, CTV & Programmatic
UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Programmatic TV Buyer · CTV Media Manager · Senior Digital Video Trader

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Senior Connected TV Specialist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about buying ads; it's about owning the strategy and execution for our most complex, high-value Connected TV (CTV) campaigns. You'll be the go-to expert, making sure our advertising spend actually works, and helping others on the team get better at it too. Think of yourself as the architect and the lead builder for our CTV presence, making sure everything runs smoothly from start to finish.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

The Trade Desk (DSP)Expert

Architecting complex campaign structures, building custom algorithms, troubleshooting discrepancies, leading PMP/PG negotiations, and training junior team members on its advanced features.

Google DV360 (DSP)Advanced

Managing large-scale brand campaigns, optimising for reach and frequency, and running advanced audience segmentation strategies within the Google ecosystem.

Google Campaign Manager 360 (CM360) / Flashtalking (Ad Servers)Expert

Managing floodlight activities, building advanced reporting, resolving complex serving issues, and integrating with other platforms for seamless tracking.

iSpot.tv / Samba TV / VideoAmp (TV Measurement)Advanced

Designing and interpreting lift studies, blending vendor data for holistic analysis, and presenting comprehensive measurement findings to senior stakeholders.

Snowflake (for Clean Rooms) / InfoSum (Data & Audience Platforms)Advanced

Building custom audience segments, pushing data from our CDP to DSPs, and using clean room environments for privacy-safe analysis and data matching.

Tableau / Google Data Studio (Data Visualization)Advanced

Building custom, interactive dashboards from multiple data sources (DSP, Ad Server, Measurement) to answer complex business questions and provide clear performance insights to leadership.

Jira / Asana (Collaboration & Project Mgmt)Expert

Managing project boards for entire campaigns, creating automation rules, and documenting best practices and workflows for the team to ensure smooth operations and clear audit trails.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Campaign Optimisation Strategy	Proposes optimisations to supervisor; executes after approval.	Independently executes routine optimisations; consults manager on significant strategic shifts.	Designs and implements complex optimisation strategies autonomously; informs manager of major changes and impact.
Budget Allocation (within campaign)	No authority; escalates all budget adjustments.	Adjusts daily budget pacing within +/- 5% of plan; escalates larger shifts.	Recommends and executes budget shifts up to £10K within a campaign; consults manager for larger reallocations or cross-campaign moves.
Troubleshooting & Problem Resolution	Identifies issues and escalates to senior team members for resolution.	Diagnoses and resolves routine campaign issues independently; escalates novel or complex problems.	Diagnoses and resolves complex ad serving, tracking, or delivery issues; defines and documents solutions for team learning; escalates only when external vendor support is required or impact is critical.
Vendor Interaction & Feedback	Participates in vendor calls; provides notes to supervisor.	Manages day-to-day vendor communication for campaign support; provides feedback on tool performance.	Leads discussions with DSP/ad server/measurement vendors on technical issues, new features, and strategic opportunities; provides critical feedback that influences vendor roadmaps.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Incremental Lift in Key Business Metrics

The measurable increase in brand awareness, website visits, or conversions directly attributable to your CTV campaigns.

Target · Achieve a minimum of 10-15% incremental lift in specified KPIs (e.g., website traffic, app installs) in test markets.

Running a geo-lift study in Q2 showed a 12% incremental lift in product page views in our CTV test regions compared to control regions.

Campaign Efficiency (eCPM, CPA)

Optimising the cost-per-thousand impressions (eCPM) and cost-per-acquisition (CPA) to ensure we're getting the best value for our spend.

Target · Maintain eCPM within 5% of target and reduce CPA by 10% quarter-over-quarter for conversion-focused campaigns.

By refining bidding strategies and inventory sources, you brought down the CPA for our Q3 subscription campaign from £25 to £22.50.

Campaign Pacing & Budget Adherence

Ensuring campaigns spend their allocated budget on time and don't over/under-deliver, which is crucial for financial planning.

Target · Achieve daily/weekly budget pacing within +/- 3% of the plan for all managed campaigns.

Your Q4 brand awareness campaign hit its £500K budget perfectly, finishing within 1% of the target spend on the last day of the quarter.

Optimisation Impact Score

A score reflecting the measurable improvement in campaign performance (e.g., VCR, click-through rate, conversion rate) directly resulting from your optimisations.

Target · Achieve an average optimisation impact score of 8/10 across all major campaigns.

After implementing a new frequency capping strategy, the Video Completion Rate (VCR) on a key campaign jumped from 75% to 82%, scoring an 8.5 for impact.

Strategic Input & Recommendations

How effectively you contribute to the overall CTV strategy, offering proactive insights and recommendations beyond just campaign execution.

You're regularly invited to strategic planning meetings
Marketing leadership seeks your opinion on new CTV opportunities
your proposals lead to new campaign types or significant budget shifts.

Mentorship & Team Development

Your ability to guide, train, and uplift junior members of the CTV team, helping them to develop their skills and take on more complex tasks.

Junior team members consistently report learning from you
you lead internal training sessions
your mentees show clear progression in their responsibilities and performance
you're often the first person others ask for help.

Problem Solving & Troubleshooting

Your knack for quickly diagnosing and resolving complex campaign issues, especially when things go wrong (and they will).

You're the first call when a campaign isn't serving or tracking is off
you can clearly articulate the root cause of an issue and propose a fix
you document solutions for future reference, so others can learn.

Cross-Functional Collaboration

How well you work with other teams (Creative, Analytics, Product Marketing) to ensure CTV campaigns are integrated and effective.

Other teams proactively include you in their planning
you successfully mediate disagreements between teams on campaign specifics
feedback from cross-functional peers highlights your collaborative approach.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Solving Complex Puzzles

You love diving deep into campaign data, trying to figure out why a particular audience segment isn't converting, or how to squeeze an extra 5% efficiency out of a bidding strategy. It's like a daily logic puzzle.

Spending an afternoon troubleshooting why a specific DSP line item isn't spending, digging through bid logs and inventory reports until you find the exact setting that needs tweaking.

Seeing Tangible Impact

You get a real kick out of seeing your optimisations directly lead to better campaign performance or a stronger ROI. Knowing your work made a measurable difference is what drives you.

Presenting the results of a geo-lift study to leadership, showing a clear incremental increase in product sales directly linked to your CTV campaign.

Mastering a Niche & Mentoring

You enjoy being the go-to expert for all things CTV, staying ahead of industry trends, and then sharing that knowledge to help junior colleagues grow and excel.

Leading a workshop for the wider marketing team on the latest CTV measurement techniques, and then helping a junior specialist debug their first complex campaign setup.

What frustrates people

The 'Measurement Black Box': Trying to stitch together a coherent story of ROI when your DSP, ad server, and three different measurement vendors all report conflicting numbers. It's like trying to solve a mystery with three different sets of clues.
Last-Minute Fire Drills: Getting an 'urgent' creative swap from the client at 4:30 PM on a Friday that requires re-trafficking the entire campaign for a weekend launch. Your plans for a quiet evening? Gone.
The 'Magic' Request: Explaining to stakeholders for the fifth time that you cannot, in fact, 'just target people who thought about buying a car last week' with perfect accuracy. Data isn't magic, it has limits.
Reconciliation Hell: Spending 40% of your first week of the month manually reconciling delivery numbers between platforms to approve invoices. It's tedious, but absolutely necessary.
Walled Garden Frustration: Being accountable for performance on platforms like Amazon or YouTube while they provide minimal data transparency and control. You're flying blind a bit.
Budget Whiplash: Having a perfectly optimised, high-performing campaign paused due to a sudden budget cut, only to be told to 'spend an extra £500K by EOD' two weeks later. It's enough to make your head spin.

What this role does not give you

A perfectly predictable, routine workday – expect curveballs and shifting priorities regularly.
Complete autonomy over every single decision – you'll need to consult and get buy-in, especially for big strategic shifts.
A quiet, solitary work environment – you'll be collaborating constantly, often under pressure.
A role where you only execute; you'll be expected to think strategically and challenge the status quo.

6Who you work with

This role directly influences how we spend a significant chunk of our media budget, especially in a rapidly growing channel like CTV. Your decisions on targeting, bidding, and measurement directly impact campaign efficiency, brand reach, and ultimately, our ability to hit ambitious growth targets. Get it right, and we're ahead of the curve; get it wrong, and we're wasting precious marketing pounds.

Inside the business

Marketing Leadership (Director, Head of Marketing)
Brand & Creative Teams
Analytics & Data Science Teams
Product Marketing

Outside the business

Demand-Side Platform (DSP) Account Managers
Ad Server Representatives
CTV Measurement Vendors (e.g., iSpot.tv, Samba TV)
Creative Agencies

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven experience (5+ years) managing and optimising complex programmatic video campaigns, with a significant focus on Connected TV.
Demonstrable expertise with at least two major Demand-Side Platforms (e.g., The Trade Desk, Google DV360) at an advanced level.
A solid track record of designing and interpreting incremental lift studies and multi-touch attribution models for video campaigns.
Experience in mentoring junior team members or leading small project teams.
Strong analytical skills, including advanced Excel proficiency and experience with data visualisation tools (Tableau, Google Data Studio).
A deep understanding of the CTV supply chain, inventory types (PMP, PG, Open Exchange), and Supply Path Optimisation (SPO) strategies.

8What to practise next

Where the job is going, and what to do about it starting this week.

API Integration & Automation

Manual data extraction and campaign setup are time-consuming and prone to error. The future is about connecting platforms programmatically. This is important within 12 months.

RESTful APIs · Python Scripting for Marketing · Workflow Automation Tools (e.g., Zapier, Make)

This month: Identify one recurring manual data pull. Explore if the platform has an API.
Next quarter: Take an online course on Python for marketing data analysis.
Month 3-6: Build a simple script to automate a daily report or data export.
Month 6: Investigate using Zapier or Make to connect two of your most used tools.

Quick win: Experiment with Google Sheets scripts to automate simple data transformations or alerts for campaign pacing.

Advanced Data Modelling & Statistical Analysis

As data volumes grow, basic reporting isn't enough. You'll need to build more sophisticated models to truly understand campaign effectiveness and predict future outcomes. This is important within 12-18 months.

Regression Analysis for Attribution · Time Series Forecasting · Causal Inference · Data Storytelling with Advanced Visualisation

This month: Review existing attribution models and identify their limitations.
Next quarter: Take an online course on advanced statistics for data science or marketing analytics.
Month 3-6: Partner with the Analytics team on a complex attribution project, contributing your CTV expertise.
Month 6: Develop a new, more robust reporting dashboard that incorporates predictive elements.

Quick win: Start using advanced features in Tableau or Google Data Studio to create more dynamic and insightful dashboards, moving beyond basic bar charts.

9Staying current once you are in

What people here do to keep up

Regularly attend industry webinars and virtual conferences focused on CTV, programmatic advertising, and marketing analytics (e.g., AdExchanger, Digiday).
Subscribe to key industry newsletters and thought leadership blogs to stay abreast of the latest trends, privacy changes, and platform updates.
Actively participate in online communities or forums for programmatic specialists, sharing knowledge and learning from peers.
Take advanced courses on data visualisation, SQL, or Python for marketing analytics to deepen your technical skill set.
Seek out mentorship opportunities with senior leaders in the marketing or analytics department to broaden your strategic perspective.
Present internal 'lunch and learn' sessions on new CTV features or successful campaign case studies, solidifying your expertise and helping the team learn.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Advanced Identity Resolution & Privacy-Enhanced Targeting

With the deprecation of third-party cookies and increasing privacy regulations, traditional targeting methods are becoming less effective. New identity solutions (like UID2.0, clean rooms) are emerging to allow for privacy-safe targeting and measurement across devices and platforms. This is critical within the next 12 months.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced Identity Resolution & Privacy-Enhanced Targeting

With the deprecation of third-party cookies and increasing privacy regulations, traditional targeting methods are becoming less effective. New identity solutions (like UID2.0, clean rooms) are emerging to allow for privacy-safe targeting and measurement across devices and platforms. This is critical within the next 12 months.

Unified ID 2.0 (UID2.0)
Data Clean Rooms (e.g., Snowflake, InfoSum)
Contextual Targeting for CTV
Privacy Sandbox for Web & App
First-Party Data Strategy

Advanced AI/ML for Campaign Optimisation

AI and Machine Learning are no longer just buzzwords; they're becoming integral to how campaigns are managed and optimised. Competitors are already using AI to find efficiencies and insights faster than manual methods. This is critical within the next 6 months.

Reinforcement Learning in Bidding
Predictive Analytics for Campaign Performance
Generative AI for Creative Iteration
Anomaly Detection in Data
Automated Insights & Narrative Generation

What you’ll use

Skills this role draws on

Technical

Programmatic Bidding & Optimisation
Audience Architecture & Data Application
Inventory Curation & Supply Path Optimisation (SPO)
Cross-Screen Measurement & Incrementality
Video Ad Serving & Technical Standards

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
From CTV Specialist (L2)
2-3 years at L2
Skills to master
- Mastering complex campaign optimisations, proactive troubleshooting, leading small projects, and beginning to mentor junior team members. You'll need to show you can handle the really tricky stuff independently.
You're ready to move on when
- Consistently exceeds campaign performance targets for mid-tier campaigns.
- Successfully resolves most technical issues without escalation.
- Proactively identifies and proposes new optimisation strategies.
- Receives positive feedback from junior colleagues on mentorship and guidance.
- Demonstrates strong understanding of cross-functional team needs.
2
From Senior Programmatic Trader (Non-CTV focus)
3-5 years in programmatic, plus 1-2 years focused on CTV
Skills to master
- Deep dive into CTV-specific nuances like co-viewing, ACR data, unique inventory types, and cross-screen measurement. You'll need to quickly bridge any knowledge gaps in the CTV ecosystem.
You're ready to move on when
- Proven track record of managing high-spend programmatic campaigns in other channels (e.g., display, video).
- Completed advanced CTV-specific training or certifications.
- Can articulate the unique challenges and opportunities of CTV vs. other digital channels.
- Strong analytical and platform expertise that can be quickly transferred to CTV.
3
From Digital Media Planner/Buyer (Agency Side)
4-6 years in agency roles, with significant hands-on buying experience
Skills to master
- Transitioning from agency client management to in-house execution and strategic ownership. You'll need to get comfortable with deeper data analysis and direct platform manipulation, rather than just strategy.
You're ready to move on when
- Direct hands-on experience with DSPs and ad servers, not just planning.
- Strong understanding of campaign performance metrics and optimisation levers.
- Ability to operate independently and take full ownership of campaign outcomes.
- Excellent client communication skills, transferable to internal stakeholder management.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a truly impactful and rewarding career in the exciting world of Connected TV.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Connected TV Specialist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Using Digital Channels, Platforms and Social Networks to Deliver Marketing Communications - AdvertisingLevel 4

Applied to your work in Senior Connected TV Specialist

This unit aims to equip learners with the knowledge and skills to effectively utilise digital channels, platforms, and social networks for delivering marketing communications and advertising. Learners will understand the requirements for reaching target audiences, select appropriate channels, set them up, and implement campaigns, considering the impact of algorithms and platform policies.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Senior Connected TV Specialist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Incremental Lift in Key Business MetricsThe measurable increase in brand awareness, website visits, or conversions directly attributable to your CTV campaigns.Running a geo-lift study in Q2 showed a 12% incremental lift in product page views in our CTV test regions compared to control regions.Achieve a minimum of 10-15% incremental lift in specified KPIs (e.g., website traffic, app installs) in test markets.
Campaign Efficiency (eCPM, CPA)Optimising the cost-per-thousand impressions (eCPM) and cost-per-acquisition (CPA) to ensure we're getting the best value for our spend.By refining bidding strategies and inventory sources, you brought down the CPA for our Q3 subscription campaign from £25 to £22.50.Maintain eCPM within 5% of target and reduce CPA by 10% quarter-over-quarter for conversion-focused campaigns.
Campaign Pacing & Budget AdherenceEnsuring campaigns spend their allocated budget on time and don't over/under-deliver, which is crucial for financial planning.Your Q4 brand awareness campaign hit its £500K budget perfectly, finishing within 1% of the target spend on the last day of the quarter.Achieve daily/weekly budget pacing within +/- 3% of the plan for all managed campaigns.
Optimisation Impact ScoreA score reflecting the measurable improvement in campaign performance (e.g., VCR, click-through rate, conversion rate) directly resulting from your optimisations.After implementing a new frequency capping strategy, the Video Completion Rate (VCR) on a key campaign jumped from 75% to 82%, scoring an 8.5 for impact.Achieve an average optimisation impact score of 8/10 across all major campaigns.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Senior Connected TV Specialist to Lead CTV Strategist (L4), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Lead CTV Strategist (L4)→ your design

Where this takes you

Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a truly impactful and rewarding career in the exciting world of Connected TV.

See Your Progress GrowIllustration

Senior Connected TV Specialist

Programmatic Bidding & Optimisation
Audience Architecture & Data Application
Inventory Curation & Supply Path Optimisation (SPO)
Cross-Screen Measurement & Incrementality
Video Ad Serving & Technical Standards

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Connected TV Specialist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Lead CTV Strategist (L4)
3-5 years as Senior CTV Specialist
You'll move from leading individual campaigns to architecting the overall CTV strategy, managing PMP/PG deals at a higher level, and directly influencing our tech stack decisions. You'll also likely manage a small team of junior specialists.
- Defining the overall audience data strategy and CDP integration for CTV.
- Evaluating and selecting new ad tech partners and measurement solutions.
- Designing complex incrementality and attribution frameworks at scale.
- Budget management and forecasting for the entire CTV portfolio.
Manager, CTV & Programmatic (L5)
4-6 years as Senior CTV Specialist (or 1-2 years as Lead CTV Strategist)
This is a direct management path. You'll be responsible for an entire team of CTV specialists, owning the overall CTV budget, and being accountable for all campaign outcomes and team growth. Your focus shifts from individual execution to team enablement and strategic direction.
- Developing and implementing a multi-year strategy for all biddable media.
- Leading vendor evaluations, contract negotiations, and strategic partnerships.
- Integrating CTV into the broader marketing mix and cross-channel attribution.
- Talent acquisition and retention for the programmatic team.

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, the world of Connected TV is getting more complex by the day. More data, more platforms, more optimisations. It's a lot. But what if you could offload some of the grunt work and focus on the truly strategic stuff? That's where AI comes in. We're not talking about replacing you; we're talking about giving you superpowers.

Our team is already experimenting with AI to make our CTV campaigns smarter, faster, and more efficient. As a Senior Connected TV Specialist, you'll be at the forefront of this, using AI to automate the tedious, analyse the complex, and predict the unpredictable. Think of it as having an intelligent assistant for every campaign you run.

Automated Pacing & Budget Allocation

Imagine AI models constantly analysing real-time campaign performance—impressions, clicks, conversions—and automatically shifting budgets between different publishers, audience segments, or creative versions to maximise your KPIs. No more manual daily checks; the system does it for you, freeing you up for higher-level strategy.

Predictive Audience Insights

AI can dig through mountains of first-party data and market signals to identify and build high-value predictive audiences. These aren't just your standard demographics; these are 'likely to subscribe' or 'high lifetime value' segments that consistently outperform traditional targeting. You'll spend less time guessing and more time targeting the right people.

Creative Performance Forecasting

Before you even launch, AI can analyse your video assets against a massive database of past campaigns to predict how well they'll perform. It can forecast attention scores, brand lift, and even conversion potential across different audience segments, helping you pick the winning creative every time. It's like having a crystal ball for your ads.

Automated Reporting Commentary

Tired of writing the same weekly campaign summaries? AI can generate natural language summaries for your performance dashboards, automatically identifying key trends, spotting anomalies, and even providing initial optimisation recommendations. This turns raw data into a client-ready narrative in minutes, not hours.

Common questions

How do you become a Senior Connected TV Specialist?

Common routes in include From CTV Specialist (L2) (2-3 years at L2), From Senior Programmatic Trader (Non-CTV focus) (3-5 years in programmatic, plus 1-2 years focused on CTV) and From Digital Media Planner/Buyer (Agency Side) (4-6 years in agency roles, with significant hands-on buying experience). Times vary with prior experience.

Where can a Senior Connected TV Specialist progress to?

This role can lead on to Lead CTV Strategist (L4) (3-5 years as Senior CTV Specialist) and Manager, CTV & Programmatic (L5) (4-6 years as Senior CTV Specialist (or 1-2 years as Lead CTV Strategist)), depending on the skills you build.

What level is a Senior Connected TV Specialist in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Senior Connected TV Specialist?

Increasingly, Advanced Identity Resolution & Privacy-Enhanced Targeting and Advanced AI/ML for Campaign Optimisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Senior Connected TV Specialist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 1 national skill standard. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Senior Connected TV Specialist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan of nine units, ninety credits, each one an Ofqual-regulated unit the learner can tick or untick before starting. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build as a Senior Connected TV Specialist are highly transferable. You could move into ad tech vendors (e.g., DSPs, measurement companies) in product management or client solutions roles, or join a media agency in a leadership capacity. Your expertise in data-driven advertising and emerging media will always be in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Senior Connected TV Specialist

What's rising in its place

Advanced Identity Resolution & Privacy-Enhanced Targeting

Advanced AI/ML for Campaign Optimisation

Skills this role draws on

Technical

How you actually get there, here

From CTV Specialist (L2)

From Senior Programmatic Trader (Non-CTV focus)

From Digital Media Planner/Buyer (Agency Side)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey starts here, but where it goes is really up to you. We're committed to providing the opportunities and support for you to build a truly impactful and rewarding career in the exciting world of Connected TV.

Everything else the record holds

The career path, and where it branches

Lead CTV Strategist (L4)

Manager, CTV & Programmatic (L5)

Where AI is starting to help

Automated Pacing & Budget Allocation

Predictive Audience Insights

Creative Performance Forecasting

Automated Reporting Commentary

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.