The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Analyst
1-3 yearsSkills to master
- Data extraction and manipulation, basic reporting, understanding marketing KPIs, using BI tools.
You're ready to move on when
- You're consistently delivering accurate reports on time.
- You can confidently explain the 'what' and 'why' behind basic marketing performance metrics.
- You've taken initiative to improve a reporting process or dashboard.
- 2
Marketing Coordinator (with a data focus)
1-2 yearsSkills to master
- Project coordination, budget tracking, asset management, understanding campaign lifecycles.
You're ready to move on when
- You're the go-to person for keeping projects organised and on schedule.
- You've successfully managed small marketing budgets and tracked spend accurately.
- You've shown a keen interest in the data side of marketing, not just the creative.
- 3
Junior Planner/Associate
1-2 yearsSkills to master
- Supporting senior planners, basic market research, template management, understanding planning cycles.
You're ready to move on when
- You're consistently providing reliable support to senior team members.
- You've demonstrated an ability to follow complex planning methodologies.
- You're proactively identifying information gaps and seeking solutions.