The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Internship/Placement
6-12 monthsSkills to master
- Basic office etiquette, task management, data entry accuracy, understanding of marketing terminology, foundational software skills (e.g., Excel, a CRM).
You're ready to move on when
- Consistently completes tasks on time and accurately.
- Asks thoughtful questions and shows initiative to learn.
- Can work independently on routine tasks after initial training.
- Demonstrates a clear interest in a marketing career path.
- 2
Administrative Assistant / Office Support
1-2 yearsSkills to master
- Organisational skills, attention to detail, basic data management, professional communication, ability to follow processes, familiarity with office software.
You're ready to move on when
- Proven track record of reliability and accuracy in administrative tasks.
- Expressed interest in moving into a marketing-specific role.
- Has taken initiative to learn about marketing in their spare time (e.g., online courses).
- Can demonstrate strong problem-solving skills in a professional context.
- 3
Recent Graduate (Marketing/Business Degree)
0-1 year (post-graduation)Skills to master
- Translating academic theory into practical application, adapting to a corporate environment, learning specific MarTech tools, time management in a professional setting.
You're ready to move on when
- Strong academic performance in relevant subjects.
- Has completed relevant projects or coursework (e.g., marketing plans, case studies).
- Demonstrates eagerness to learn and apply knowledge in a real-world setting.
- Good communication skills and a professional demeanour.