The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Marketing Assistant / Administrator
1-2 yearsSkills to master
- Organisational skills, basic project tracking, communication with internal teams, managing multiple small tasks.
You're ready to move on when
- You've consistently managed administrative tasks for a marketing team efficiently.
- You're the go-to person for keeping things organised and on schedule in your current role.
- You've shown initiative in streamlining small processes or improving documentation.
- 2
Internship in Marketing or Creative Agency
6-12 monthsSkills to master
- Exposure to creative workflows, understanding of marketing campaigns, basic use of project tools, professional communication.
You're ready to move on when
- You've actively supported project managers or creative teams during your internship.
- You understand the basic lifecycle of a creative project from brief to delivery.
- Your supervisors have praised your organisational skills and attention to detail.
- 3
Office Administrator / Executive Assistant
1-3 yearsSkills to master
- Advanced organisational skills, scheduling, meeting coordination, stakeholder communication, problem-solving in a busy environment.
You're ready to move on when
- You've successfully managed complex calendars and coordinated multiple events.
- You're adept at anticipating needs and proactively solving issues for senior staff.
- You've demonstrated an ability to juggle many different priorities without dropping the ball.