AIM Qualifications · RQF Level 3
AIM Qualifications Level 3 Diploma in Creative and Digital Media
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits71
- Guided learning540 hours
- Units in this qualification69
Awarded by AIM Qualifications · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units AIM Qualifications registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Agree the photo imaging briefReal unit · AIM Qualifications
What you'll be able to do
- Use information relevant to the photo imaging brief to generate ideas,
- Liaise with clients regarding the photo imaging brief,
- Evaluate performance in relation to the photo imaging brief,
- Understand legal and regulatory requirements which impact on the photo imaging
Assist with radio productionsReal unit · AIM Qualifications
What you'll be able to do
- Undertake administrative duties relating to radio productions
- Deal with guests and contributors
Awareness of converging digital technology in the Creative Media sectorReal unit · AIM Qualifications
What you'll be able to do
- Understand the application of digital technology within the Creative Media sector, including its various forms and functions.
- Understand the implications of converging technology on the workforce within a specific Creative Media industry, considering its impact on roles and skills.
- Know how converging technology has been exploited to reach new audiences and generate revenue streams within the Creative Media sector.
- Plan a research exercise to test an idea for exploiting converging technology within the Creative Media sector, including defining objectives, methodology, and data analysis.
Awareness of employment in the Creative Media sectorReal unit · AIM Qualifications
What you'll be able to do
- Know about employment status in the Creative Media sector.
- Understand the Creative Media employment market place
- Promote self.
Awareness of health and safety in the Creative Media SectorReal unit · AIM Qualifications
What you'll be able to do
- Understand the relevant health and safety regulations in the Creative Media sector.,
- Comply with relevant health and safety procedures.
Awareness of health and safety in the Creative Media SectorReal unit · AIM Qualifications
What you'll be able to do
- Understand the relevant health and safety regulations in the Creative Media sector.
- Comply with relevant health and safety procedures.
Capture pictures and sound for non-linear editingReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to capturing pictures and sound
- Prepare the source materials required
- Operate the system and equipment competently
- Capture material
- Liaise with relevant parties
Clear copyright materialsReal unit · AIM Qualifications
What you'll be able to do
- Understand copyright requirements
- Obtain information on copyright materials
- Obtain clearances for copyright materials
Communicating and presenting ideas in the Creative Media sectorReal unit · AIM Qualifications
What you'll be able to do
- Understand how to communicate in the workplace.
- Present own ideas in different environments.
Communicating using digital marketing/sales channelsReal unit · AIM Qualifications
What you'll be able to do
- Understand how to plan the use of digital media for a specific message, audience and recipients, considering factors such as platform suitability, content format, and timing.
- Plan the use of digital media for a specific message, audience and recipients, developing a detailed plan outlining the channels, content, and schedule.
- Check the digital message can be accessed and/or delivered, ensuring compatibility across different devices and platforms, and addressing any technical issues.
- Monitor and evaluate the response to digital activity and take any corrective action, using analytics and feedback to optimise performance and achieve desired results.
Comply with the law when working in radioReal unit · AIM Qualifications
What you'll be able to do
- Understand the general principles of defamation
- Understand copyright law and its relevance to radio content
- Understand information gathering and reporting in the context of broadcast radio
- Evaluate the legality of radio content
Conduct yourself ethically when working in radioReal unit · AIM Qualifications
What you'll be able to do
- Understand the regulatory framework that governs UK broadcasting
- Understand relevant radio station codes of conduct, policies and procedures
- Ensure own radio content meets required regulatory standards
- Understand legal and regulatory issues relevant to ethical conduct
Contribute ideas for productionsReal unit · AIM Qualifications
What you'll be able to do
- Propose ideas for productions
- Develop ideas for productions
- Present ideas for productions
Contribute to good working relationshipsReal unit · AIM Qualifications
What you'll be able to do
- Understand how to communicate effectively with colleagues
- Develop and maintain good working relationships during the production process
Contribute to office-based pre-productionReal unit · AIM Qualifications
What you'll be able to do
- Undertake administrative arrangements for pre-production activities
- Liaise with relevant parties
- Liaise with the relevant authorities
Contribute to the creative process in radioReal unit · AIM Qualifications
What you'll be able to do
- Understand key aspects of the creative process in radio,
- Contribute to the creative process in radio
Create 2D animations for interactive media productsReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to creating animations for interactive media products
- Understand key contextual information relating to creating 2D animations for interactive media products
- Create 2D animations for use as part of an interactive media product
- Liaise with relevant parties
- Store 2D animations for use as part of an interactive media product
Creative Media industry awarenessReal unit · AIM Qualifications
What you'll be able to do
- Know how the Creative Media sector is structured.
- Understand a specific Creative Media project life cycle.
- Understand the role of a specific team within the organisation of which it is part.
- Understand individual team roles and responsibilities within a specific project life cycle.
Creative Media industry awarenessReal unit · AIM Qualifications
What you'll be able to do
- Know how the Creative Media sector is structured.,
- Understand a specific Creative Media project life cycle.,
- Understand the role of a specific team within the organisation of which it is part.,
- Understand individual team roles and responsibilities within a specific project life cycle.
Edit audiovisual journalistic materialReal unit · AIM Qualifications
What you'll be able to do
- Obtain key contextual information relating to editing audio-visual material
- Review recorded material
- Use editing techniques and equipment to create a narrative
- Evaluate own work
- Comply with relevant legal and regulatory requirements
Edit, process and mix audioReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to editing audio,
- Edit and process audio material,
- Mix audio material,
- Complete relevant documentation
Ensure your own actions reduce risks to health and safetyReal unit · AIM Qualifications
What you'll be able to do
- Understand hazards and risks in the workplace
- Understand own responsibilities for health and safety in the workplace
- Evaluate hazards and risks in the workplace
- Reduce risks to health and safety in the workplace
Evaluate ideas for radio contentReal unit · AIM Qualifications
What you'll be able to do
- Understand how to select ideas for radio content
- Understand how to develop an idea for radio content
- Understand legal, regulatory and organisational requirements relevant to evaluating ideas for radio content
Identify sources of information and present findingsReal unit · AIM Qualifications
What you'll be able to do
- Identify sources of information
- Obtain information from identified sources
- Present findings
- Understand legal and regulatory issues relevant to identifying sources of information
Ingest materials for fast turn-around programmingReal unit · AIM Qualifications
What you'll be able to do
- Understand the operation of a digital newsroom system,
- Acquire material from local and outside sources,
- Capture materials correctly
Know how to produce speech content for radioReal unit · AIM Qualifications
What you'll be able to do
- Identify, obtain and assemble speech content to meet production requirements
- Evaluate obtained speech content
- Understand legal, regulatory and organisational requirements relevant to producing speech content
Know how to produce station branding, radio trails and commercialsReal unit · AIM Qualifications
What you'll be able to do
- Understand key contextual information relating to the production of station branding, radio trails and commercials
- Interpret a brief for the production of radio material
- Produce station branding, trails and commercials
- Understand legal and regulatory issues relevant to producing station branding, radio trails and commercials
Lay basic track for camera dolliesReal unit · AIM Qualifications
What you'll be able to do
- Obtain key contextual information relating to laying basic track for camera dollies
- Check the suitability of the track and supporting surface
- Set up basic track
- Comply with relevant procedures and legislation
Manage and market own freelance servicesReal unit · AIM Qualifications
What you'll be able to do
- Market own services
- Manage own performance
- Manage own systems, accounts and records
- Manage own contracts
Manage audio materialReal unit · AIM Qualifications
What you'll be able to do
- Understand issues relating to the management of digital audio,
- Understand relevant audio equipment,
- Transfer audio material,
- Understand the use of different file formats for storing digital audio
Monitor and maintain post production equipment and environmentsReal unit · AIM Qualifications
What you'll be able to do
- Specify the supplies and equipment required for post-production
- Comply with relevant health and safety requirements for post-production
- Check that equipment and controls are working correctly
- Store picture and sound materials correctly
- Keep accurate post-production records
Obtain archive materialReal unit · AIM Qualifications
What you'll be able to do
- Select archive material for use in productions
- Arrange for archive material to be included in the production
- Liaise with relevant parties on the use of archive material
- Understand legal and regulatory issues relevant to the use of archive material
Obtain assets for use in interactive media productsReal unit · AIM Qualifications
What you'll be able to do
- Understand contextual information relating to a range of assets in different media formats for use in interactive media products,
- Obtain assets and clearances required for the production,
- Organise obtained assets
Obtain, prepare and return camera equipmentReal unit · AIM Qualifications
What you'll be able to do
- Obtain camera equipment
- Prepare camera equipment for use
- Return camera equipment
Operate a radio studioReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to radio studio operation
- Operate a radio studio
- Liaise with appropriate personnel
- Understand health and safety legislation and procedures relevant to operating a radio studio
Originate and develop ideas for radio contentReal unit · AIM Qualifications
What you'll be able to do
- Understand station or programme requirements,
- Understand how to originate and develop realistic proposals to meet station or programme requirements,
- Develop creative content to meet station or programme requirements
Pitch ideas for radio contentReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to presenting ideas for radio content,
- Present ideas for radio content,
- Understand legal, ethical and regulatory issues relevant to pitching ideas for radio content
Plan and organise the photographic assignmentReal unit · AIM Qualifications
What you'll be able to do
- Maintain good business practice when planning photographic assignments
- Carry out administrative arrangements for the photographic assignment
- Liaise with relevant parties
- Understand legislation, ethics and business requirements relevant to the photographic assignment
- Understand health and safety requirements relevant to photographic assignments
Prepare assets for use in interactive media productsReal unit · AIM Qualifications
What you'll be able to do
- Understand contextual information relating to the preparation of a range of assets in different media formats
- Understand issues relating to the preparation and manipulation of assets
- Prepare assets using industry-standard software
Prepare camera equipment for each day’s shootReal unit · AIM Qualifications
What you'll be able to do
- Understand relevant equipment, materials and related issues
- Liaise with appropriate personnel
- Select, prepare, organise and manage relevant equipment for a shoot
- Understand relevant health and safety issues and procedures
Prepare for and conduct radio interviewsReal unit · AIM Qualifications
What you'll be able to do
- Understand key contextual information relating to radio interviews
- Understand key issues when planning radio interviews
- Carry out briefings for radio interviews
- Conduct radio interviews to meet production requirements
Prepare image outputReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to the preparation of image output,
- Prepare image output for screen use,
- Prepare image output for print,
- Produce different forms of image output to meet requirements,
- Understand legislation, ethics and business requirements relevant to the preparation of image output
Present a radio programmeReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to the presentation of a radio programme
- Present a radio programme
- Review own performance on radio
- Comply with legal and regulatory requirements relevant to present a radio programme
Produce copy for interactive media productsReal unit · AIM Qualifications
What you'll be able to do
- Understand the target medium/platform for communicating with text,
- Produce text-based material for an interactive media product,
- Check the accuracy of text-based material for an interactive media product,
- Understand legal and ethical considerations relevant to producing copy for interactive media products
Produce multi-platform content for radioReal unit · AIM Qualifications
What you'll be able to do
- Understand key contextual information relating to the production of multi-platform content for radio
- Produce multi-platform content to meet production requirements
- Understand legal and regulatory requirements relevant to producing multi-platform content for radio
Produce music radioReal unit · AIM Qualifications
What you'll be able to do
- Understand key contextual information relating to the production of music radio
- Obtain music to meet production requirements
- Assemble music content in its production order
- Work within agreed budgets
- Understand legal and regulatory issues relevant to producing music radio
Produce radio broadcastsReal unit · AIM Qualifications
What you'll be able to do
- Understand key contextual information relating to the production of live radio broadcasts,
- Brief presenters and contributors,
- Manage the activities of studio teams,
- Monitor programme timings,
- Understand legal and regulatory issues relevant to producing radio broadcasts
Professional behaviour in the Creative Media SectorReal unit · AIM Qualifications
What you'll be able to do
- Understand the appropriate conduct for a particular Creative Media workplace.
- Plan and manage workload.
- Understand the importance of continuous professional development.
Provide assistance to the camera crew during a multi-camera shootReal unit · AIM Qualifications
What you'll be able to do
- Understand key factors relating to assisting the camera crew
- Handle cables to assist the camera crew
- Handle camera equipment to assist the camera crew
- Handle ancillary equipment, materials and information to assist the camera crew
- Understand legislation and business procedures relevant to assisting the camera crew
Radio Production SkillsReal unit · AIM Qualifications
What you'll be able to do
- Understand and apply health and safety measures relating to radio production.,
- Understand the principles of radio transmission and operate equipment for radio broadcast.,
- Prepare and present a broadcast demonstration tape.,
- Understand and apply professional working practice.,
- Understand the importance of cooperation and responsibility for effective outputs when working with others.,
- Reflect on own work.
Record audio on location and in the studioReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to recording audio
- Record audio from a variety of sources
- Resolve problems related to recording audio
- Name, label and store audio recordings
Record audiovisual journalistic materialReal unit · AIM Qualifications
What you'll be able to do
- Obtain key contextual information relating to recording audio-visual material
- Use equipment and recording techniques appropriate to the task
- Record audio-visual journalistic material
- Evaluate own work
- Comply with relevant legal and regulatory requirements
Research audiences for radioReal unit · AIM Qualifications
What you'll be able to do
- Understand how to identify a target radio audience
- Develop material for an identified target radio audience
Research the structure of the radio industryReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to the medium of radio
- Understand job roles and opportunities in the radio industry
- Understand the impact of key changes in the radio industry
Rig and manage cables for television and video productionReal unit · AIM Qualifications
What you'll be able to do
- Select cables for use on a production,
- Set up cables for use on a production,
- Understand health and safety legislation to rigging and managing cables
Strike sets for television and video productionReal unit · AIM Qualifications
What you'll be able to do
- Work to the programme of activities designed to make strike tasks flow efficiently
- Disassemble the set
- Pack items
- Maintain accurate records
- Understand health and safety legislation relevant to striking sets
Support visual preparationReal unit · AIM Qualifications
What you'll be able to do
- Make preparations to start drawing,
- Prepare drawings which fulfil the creative intention,
- Produce artwork that meets production style requirements,
- Store drawings and artwork for future use
Transfer materials to non-broadcast formatsReal unit · AIM Qualifications
What you'll be able to do
- Understand key information required for transferring materials to non-broadcast formats,
- Prepare source materials for transfer,
- Operate machines competently and safely,
- Transfer materials using the correct sequence,
- Liaise with relevant parties
Understand legal and ethical requirements relating to photo imagingReal unit · AIM Qualifications
What you'll be able to do
- Understand legal, regulatory and ethical requirements relating to work in the photo imaging industry
- Understand legislation relating to own photographic work
- Understand legislation relating to the use of intellectual property
- Understand how to maintain accurate records
Undertake colour management proceduresReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to undertaking colour management procedures
- Manage and calibrate hardware to maintain colour accuracy
- Manage embedded image colour profiles
- Store images/files for future use
- Understand health and safety and business requirements relating to undertaking colour management procedures
Undertake image asset managementReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to image asset management
- Prepare images for archiving
- Archive, store and preserve images
- Understand legislation, ethics and business requirements relevant to image asset management
Undertake research for radio contentReal unit · AIM Qualifications
What you'll be able to do
- Understand the purpose and use of research for radio content
- Understand how to plan research for radio content
- Understand how to collect and record relevant information
- Understand how to analyse relevant information
- Understand legal and ethical issues relevant to radio content research
Undertake technical adjustment of imagesReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to technical adjustment of images
- Develop an editing approach to the technical adjustment of images
- Produce image files to meet the client’s requirements
- Save and store image files
- Understand legislation, ethics and business requirements relevant to technical adjustment of images
Undertake the photographic assignmentReal unit · AIM Qualifications
What you'll be able to do
- Prepare for undertaking photographic assignments
- Take images for photographic assignments
- Evaluate performance in relation to photographic assignments
- Understand legislation, ethics and business requirements relevant to undertaking photographic assignments
- Comply with relevant health and safety requirements
Use and develop the voice for radioReal unit · AIM Qualifications
What you'll be able to do
- Understand how the human voice works,
- Understand how to take care of the human voice,
- Use own voice effectively on radio
Work effectively in radioReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to the medium of radio,
- Work creatively and effectively in radio as part of a team,
- Understand ways of maintaining the currency of own skills and knowledge,
- Understand the legal and regulatory environments in which the radio industry operates
Work to a brief for radio contentReal unit · AIM Qualifications
What you'll be able to do
- Understand key issues relating to working to a brief for radio content,
- Interpret a brief for radio content,
- Respond to a brief for radio content
Write for multi-platform use in radioReal unit · AIM Qualifications
What you'll be able to do
- Understand how to vary language, content and style to suit the target audience
- Write text for a specific platform and purpose
- Understand how to write for digital media
- Work to agreed deadlines
- Understand legal and regulatory requirements relevant to writing for multi-platform use in radio
Write for radioReal unit · AIM Qualifications
What you'll be able to do
- Demonstrate how to vary language, content and style to suit different genres, formats and target audiences
- Understand writing for different purposes
- Work to agreed deadlines
- Understand legal and regulatory requirements relevant to writing for radio
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Acquire Archive Materials and Collections
- Acquire content material for editorial use
- Add Key Metadata to Image Files
- Advise a potential client on a post production project
- Advise production from a post production perspective
- Agree requirements and parameters of creative activity in the creative industries
- Agree the photo imaging brief
- Apply copyright and other laws relating to photo imaging
Where this can lead
Digital Communications Associate
Your journey starts here, but where it goes is really up to you. We're committed to giving you the tools, support, and opportunities to build a really rewarding career in digital communications. Show us your drive, and we'll help you get there.
See the whole journey →Showing 6 roles, drawn from 22 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for AIM Qualifications Level 3 Diploma in Creative and Digital Media
67 units in this credential, in the order it lists them, awarded by AIM Qualifications.
- Agree the photo imaging brief
- Assist with radio productions
- Awareness of converging digital technology in the Creative Media sector
- Awareness of employment in the Creative Media sector
- Awareness of health and safety in the Creative Media Sector
- Capture pictures and sound for non-linear editing
and 61 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.