UK

United Kingdom · Marketing · Entry Level (0-2 years)

Marketing Assistant, Region

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toRegional Marketing Coordinator
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Marketing Coordinator · Regional Marketing Support · Field Marketing Assistant

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Marketing Assistant, Region

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

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1What this role really is

This role is all about getting stuck in and learning the ropes of regional marketing. You'll be the backbone for our regional team, helping to make sure our campaigns and events run smoothly. Think of it as the starting line for a career in marketing where you'll get hands-on with everything from sending out event invitations to making sure our sales teams have the right materials. It's a busy job, but you'll learn a ton and really see how marketing activities support sales on the ground.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Microsoft Office Suite (Word, Excel, PowerPoint)Intermediate

Creating basic documents, managing simple spreadsheets for lists or budgets, and putting together simple presentations.

Google Workspace (Docs, Sheets, Slides)Intermediate

Collaborating on documents, managing shared spreadsheets, and creating presentations for internal use.

Salesforce / HubSpot (CRM)Basic

Updating contact records, adding new leads, running pre-built reports, and managing campaign member statuses. Essentially, keeping the data clean and accessible.

Adobe Marketo / Pardot (Marketing Automation)Basic

Building emails from existing templates, creating simple lists for campaigns, and scheduling email sends under supervision.

Asana / Monday.com (Project Management)Basic

Updating task status, attaching files, following existing project templates, and collaborating on shared to-do lists.

Slack / Microsoft Teams (Collaboration)Intermediate

Participating in team channels, responding to messages, sharing files, and using basic integrations for alerts.

Google Analytics (Web Analytics)Basic

Pulling standard reports like website traffic sources, page views, and basic user behaviour to populate dashboard templates.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Email Content & SchedulingPrepares drafts and schedules based on instructions; requires full approval from Regional Marketing Coordinator.Drafts and schedules emails independently using approved templates; requires final sign-off from manager.Designs and executes email nurture streams; consults with manager on strategic changes, approves individual sends.
Event Vendor Selection & BudgetResearches potential vendors and obtains quotes; no authority to commit funds or select vendors.Recommends preferred vendors based on criteria; can approve small purchases (e.g., up to £1K) with manager's explicit approval.Selects and negotiates contracts for local events (up to £5K); consults with manager on larger budget items.
Marketing Material OrdersPlaces orders for approved materials from pre-selected suppliers based on specific requests; requires approval for any new item or supplier.Manages inventory and reorders standard marketing collateral; can approve orders up to £500 without explicit approval.Recommends new collateral development and manages regional print budgets (up to £2K); approves all material orders.
CRM Data UpdatesExecutes specific data cleaning and entry tasks as instructed; escalates any data discrepancies or complex merges.Performs routine data hygiene and can make independent decisions on standardising data fields within guidelines.Defines regional CRM data standards and processes; can approve bulk data imports/exports.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Task Completion Rate
Percentage of assigned tasks completed by their deadline in our project management tool.
Target · 95%+

If you're assigned 20 tasks in Asana this week, we'd expect 19 or more to be marked complete on time. That means getting those event invites scheduled or the swag ordered.

Email Campaign Support Accuracy
Number of errors (typos, broken links, incorrect segmentation) found in email drafts or lists you've prepared for campaigns.
Target · Zero errors per campaign

You've prepared an email list for a webinar. If the Regional Marketing Coordinator finds five incorrect email addresses or a typo in the subject line, that's five too many. We're aiming for perfect execution here.

Event Material Logistics Accuracy
Correctness and timeliness of event materials (e.g., brochures, banners, swag) being shipped to venues.
Target · 100% correct, 100% on time

For a trade show in Manchester, you've arranged for 100 brochures and two pull-up banners to arrive. If the banners are missing or the brochures are last year's version, that's a miss. Sales needs the right stuff, on time.

Database Hygiene Contributions
Number of contact records updated or cleaned in the CRM based on specific instructions.
Target · 50+ records updated weekly

You're given a list of 60 contacts that need their company names standardised. We'd expect you to get through at least 50 of those accurately each week, making sure our data is actually usable.

Proactive Communication & Learning
How well you communicate progress, ask clarifying questions, and actively seek to understand tasks beyond just completing them.
  • You'll be asking 'why' we do things a certain way, suggesting minor improvements to processes, and flagging potential issues before they become problems. Your manager won't have to chase you for updates
  • you'll provide them regularly. You're also quick to admit when you don't know something and ask for help.
Team Support & Responsiveness
Your willingness to jump in and help the wider team, and how quickly you respond to requests, especially from the sales team.
  • Sales reps will mention that you're easy to work with and quick to respond to their requests for materials or event support. You'll be seen as a helpful and approachable member of the team, always ready to lend a hand, even if it's not strictly 'your' job.
Adherence to Brand Guidelines
Ensuring all materials and communications you help create or distribute follow our company's brand, messaging, and legal guidelines.
  • Any materials you help prepare, like event signage or email drafts, will consistently use the correct logo, fonts, and approved messaging. You'll flag anything that looks 'off' or doesn't quite fit our brand voice, showing you've grasped the importance of consistency.
Organisational Skills in Practice
How effectively you manage your own workload, prioritise tasks, and keep track of multiple moving parts.
  • Your tasks in Asana will be up-to-date, your files will be organised logically, and you'll rarely miss a deadline because you've forgotten something. You'll be able to tell your manager what you're working on without having to check your notes, showing you've got a good handle on your responsibilities.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning and Growth

You'll be asking questions about 'why' we do things, taking notes on new processes, and actively trying to understand the bigger picture of our campaigns. You'll enjoy picking up new software skills and seeing how different marketing tactics work.

After helping set up an email campaign, you might ask your manager about the segmentation logic or how we track open rates, rather than just moving on to the next task.

Supporting a Team

You get a real kick out of helping others succeed, especially the sales team. You'll feel good knowing that your prompt support with materials or event logistics directly helps them close deals.

You'll feel a sense of accomplishment when a sales rep thanks you for getting their brochures to a meeting on time, which helped them land a new client.

Seeing Tangible Results

You'll enjoy seeing your work come to life, whether it's an event you helped organise or an email campaign you helped launch. You like knowing your efforts have a direct, visible impact.

Walking into an event you helped coordinate, seeing attendees, and knowing you played a part in making it happen will be genuinely satisfying.

What frustrates people
  • Being treated as an administrative assistant for the regional sales team, rather than a marketing professional.
  • Dealing with 'urgent' last-minute requests from sales that derail your planned tasks and require you to drop everything.
  • Spending time cleaning up messy data in the CRM that other people should have entered correctly.
  • The constant tension between corporate brand guidelines and the specific needs or requests of a local sales team.
  • Working on a campaign only for it to be cancelled or significantly changed at the last minute, meaning your work was wasted.
What this role does not give you
  • High-level strategic decision-making or budget ownership.
  • A quiet, predictable, or purely analytical work environment.
  • The opportunity to manage people or lead large projects from day one.
  • The ability to ignore 'boring' but essential administrative tasks.

6Who you work with

Your work directly supports the smooth execution of regional marketing campaigns and events, which in turn helps our sales teams generate new leads and progress deals. Getting things right means the sales team has the tools they need to succeed; getting them wrong can lead to wasted budget and missed opportunities for new business. You're a vital cog in the machine, even if you're not designing the whole thing.

Inside the business
  • Regional Marketing Coordinator
  • Regional Sales Team
  • Central Marketing Team (for asset requests)
  • Sales Operations
Outside the business
  • Event Vendors (e.g., venues, caterers)
  • Print Suppliers
  • Shipping & Logistics Providers

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in marketing and how businesses engage with customers.
  • Basic computer literacy and comfort with learning new software quickly.
  • Excellent organisational skills – you're the type who keeps a tidy desk (physical or digital).
  • Strong written and verbal communication skills in English.
  • Ability to work effectively in a team environment and take direction.

8What to practise next

Where the job is going, and what to do about it starting this week.

Intermediate CRM & Marketing Automation Operations

As our systems become more sophisticated, you'll need to do more than just basic data entry. Understanding how to build more complex lists, segment audiences, and troubleshoot minor issues will be crucial for efficient campaign execution.

Advanced list segmentation · Basic workflow automation · Reporting customisation · Data integrity best practices

  • This week: Explore the 'help' sections of Salesforce/HubSpot and Marketo/Pardot for tutorials on list building.
  • This month: Shadow your Regional Marketing Coordinator during a campaign setup to see how they build segments and workflows.
  • Month 2: Take an online course (e.g., HubSpot Academy, Salesforce Trailhead) on CRM administration or marketing automation basics.
  • Month 3: Propose a small improvement to a current data entry process or a new way to segment an audience for a specific campaign.

Quick win: Volunteer to take on more complex data cleaning tasks or to build a new, slightly more intricate email list for an upcoming campaign. Ask to be shown how a basic automation workflow is set up.

9Staying current once you are in

What people here do to keep up
  • Regularly read marketing blogs and industry news to stay up-to-date on trends and best practices.
  • Attend internal training sessions on our CRM and marketing automation platforms.
  • Seek out opportunities to shadow your Regional Marketing Coordinator on event planning calls or campaign reviews.
  • Take online courses (e.g., LinkedIn Learning, Coursera) on topics like digital marketing basics, event management, or data entry best practices.
  • Volunteer to take on tasks that push you slightly outside your comfort zone, like drafting a social media post or researching a new vendor.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Basic AI Prompting for Content

AI tools are becoming incredibly good at drafting initial content, from email subject lines to social media posts. Learning to 'talk' to these tools effectively will make you much faster and more efficient at creating marketing assets.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Marketing Assistant, Region

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 5 of 10 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 4 of 10 standardsLevel 2
  3. Assisting in Providing Technical Sales and Marketing Support for Engineering ActivitiesCity and Guilds of London Institute · covers 1 of 10 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Basic AI Prompting for Content

AI tools are becoming incredibly good at drafting initial content, from email subject lines to social media posts. Learning to 'talk' to these tools effectively will make you much faster and more efficient at creating marketing assets.

  • Clear instructions (prompts)
  • Iterative prompting
  • Fact-checking AI outputs
  • Ethical AI use

What you’ll use

Skills this role draws on

Technical

  • Field Marketing Fundamentals
  • Event Logistics Support
  • Lead Generation & Nurturing Concepts
  • Campaign Management Basics

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship / Apprenticeship

    6-12 months

    Skills to master

    • Basic office administration, understanding marketing terminology, supporting team projects, data entry accuracy, following instructions precisely.

    You're ready to move on when

    • Consistently completes tasks on time and to a high standard.
    • Asks thoughtful questions and shows initiative to learn more.
    • Demonstrates reliability and a positive attitude.
    • Can manage a small workload independently after initial training.
  2. 2

    Administrative Assistant / Office Support

    1-2 years

    Skills to master

    • Organisational skills, scheduling, vendor communication, managing multiple priorities, basic software proficiency (Excel, Word), attention to detail.

    You're ready to move on when

    • Proven ability to manage complex schedules and logistics.
    • Excellent communication skills, both written and verbal.
    • Experience with basic budget tracking or expense management.
    • Can demonstrate how they've supported a team in a busy environment.
  3. 3

    Customer Service Representative

    1-2 years

    Skills to master

    • Communication skills, problem-solving under pressure, managing customer expectations, data entry, understanding customer needs and pain points.

    You're ready to move on when

    • Strong ability to communicate clearly and empathetically.
    • Experience with CRM systems and managing customer data.
    • Can handle multiple incoming requests and prioritise effectively.
    • Shows a desire to move into a more proactive, creative role.

11Where this role leads

The long view:Your journey starts here, learning the foundations of regional marketing. We're committed to providing the opportunities and support for you to build a fantastic career, whether that's climbing the ladder in regional marketing, specialising in a particular area, or even moving into a different part of the business. It’s all about what you make of it.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Marketing Assistant, Region is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Marketing Assistant, Region

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Marketing Assistant, Region

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Task Completion RatePercentage of assigned tasks completed by their deadline in our project management tool.If you're assigned 20 tasks in Asana this week, we'd expect 19 or more to be marked complete on time. That means getting those event invites scheduled or the swag ordered.95%+
  • Email Campaign Support AccuracyNumber of errors (typos, broken links, incorrect segmentation) found in email drafts or lists you've prepared for campaigns.You've prepared an email list for a webinar. If the Regional Marketing Coordinator finds five incorrect email addresses or a typo in the subject line, that's five too many. We're aiming for perfect execution here.Zero errors per campaign
  • Event Material Logistics AccuracyCorrectness and timeliness of event materials (e.g., brochures, banners, swag) being shipped to venues.For a trade show in Manchester, you've arranged for 100 brochures and two pull-up banners to arrive. If the banners are missing or the brochures are last year's version, that's a miss. Sales needs the right stuff, on time.100% correct, 100% on time
  • Database Hygiene ContributionsNumber of contact records updated or cleaned in the CRM based on specific instructions.You're given a list of 60 contacts that need their company names standardised. We'd expect you to get through at least 50 of those accurately each week, making sure our data is actually usable.50+ records updated weekly
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Marketing Assistant, Region to Regional Marketing Coordinator (Level 2), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Regional Marketing Coordinator (Level 2)→ your design
Where this takes you

Your journey starts here, learning the foundations of regional marketing. We're committed to providing the opportunities and support for you to build a fantastic career, whether that's climbing the ladder in regional marketing, specialising in a particular area, or even moving into a different part of the business. It’s all about what you make of it.

See Your Progress GrowIllustration
Marketing Assistant, Region
  • Field Marketing Fundamentals
  • Event Logistics Support
  • Lead Generation & Nurturing Concepts
  • Campaign Management Basics
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Marketing Assistant, Region is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Regional Marketing Coordinator (Level 2)

    2-3 years in current role

    From executing tasks to owning projects

    • End-to-end management of single-tactic campaigns (e.g., a webinar, a local event)
    • Ability to build multi-step nurture programs in marketing automation platforms
    • Creating custom reports and dashboards in CRM/analytics tools
    • Basic budget tracking and reconciliation for small projects
Working with AI on the job

Working with AI

Where AI is starting to help

Imagine getting through your to-do list faster, with less effort, and more accuracy. That's what AI can do for you in this role. We're not talking about replacing you; we're talking about giving you superpowers. Think of AI as your personal assistant, helping you get the routine stuff done so you can focus on learning and making a bigger impact.

In regional marketing, there's always a mountain of tasks: drafting emails, researching local trends, personalising follow-ups, and trying to predict event attendance. AI tools are already here to take a huge chunk of that off your plate. You'll learn to use them to automate the tedious bits, freeing you up for more interesting work and helping you become a more efficient marketer from day one.

Campaign Asset Generation

Use generative AI to create first drafts of email copy, social media posts, and even landing page headlines. Just give it a campaign brief, and it'll give you a starting point, saving you hours of staring at a blank screen. You'll then tweak and perfect it, of course.

Hyper-Local Content Ideation

Need to make an event feel super relevant to a specific city? Use AI to quickly research local industry trends, find major companies in the area, and even suggest relevant news stories. This helps you tailor event themes and talking points, making our marketing much more impactful locally.

Post-Event Follow-Up Personalisation

After an event, you'll need to send follow-up emails. Instead of generic messages, feed attendee data (like their job title or which sessions they attended) into an AI tool. It can then generate personalised email drafts, making our follow-ups much more engaging and effective.

Smart Scheduling & Reminders

AI can help you manage your calendar and set up smart reminders for event logistics. It can even suggest optimal times for email sends based on historical data, helping you to be more organised and ensuring nothing slips through the cracks.

Common questions

Common questions

How do you become a Marketing Assistant, Region?

Common routes in include Marketing Internship / Apprenticeship (6-12 months), Administrative Assistant / Office Support (1-2 years) and Customer Service Representative (1-2 years). Times vary with prior experience.

Where can a Marketing Assistant, Region progress to?

This role can lead on to Regional Marketing Coordinator (Level 2) (2-3 years in current role), depending on the skills you build.

What level is a Marketing Assistant, Region in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Marketing Assistant, Region?

Increasingly, Basic AI Prompting for Content. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Marketing Assistant, Region, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Marketing Assistant, Region: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in this role – event management, campaign execution, CRM proficiency, and stakeholder communication – are highly transferable across almost any industry. Whether you want to stay in tech, move into retail, or even non-profit, your regional marketing experience will be valuable.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.