The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
List Pull Accuracy
The percentage of contacts in a list pull that meet all specified criteria, verified against source data.
Target · >99.5% accuracyIf a campaign needs 10,000 contacts who opened an email in the last 30 days, and you pull 9,980 correct ones, that's 99.8% accuracy. We'll be checking for those small errors.
Data Cleansing Completion Rate
The volume of records processed for standardisation, de-duplication, and validation.
Target · Process 5,000+ records weeklyYou'll get a batch of 6,000 new contacts from a recent event. If you clean and standardise 5,500 of them by Friday, that's a good week. It's about consistent effort.
Campaign Deployment SLA Adherence
The percentage of campaign lists delivered to the Marketing Operations team within the agreed timeframe (usually 24 hours for standard requests).
Target · 98% of standard campaigns delivered on timeIf you have 50 standard list requests in a month, and you get 49 of them to the team within 24 hours, you're hitting the target. We understand things happen, but consistency is key.
Documentation Contribution
The number of new or updated process documents created or reviewed.
Target · 2-3 new/updated documents per quarterYou've learned a new way to clean a specific data field. Documenting that process so others can follow it counts. It's about sharing knowledge.
Understanding of Data Privacy
Demonstrating a practical understanding of GDPR and other relevant data privacy rules in daily work.
- You'll proactively flag potential compliance issues during list pulls, ask clarifying questions about consent, and correctly apply suppression lists. Your manager will see you're thinking about the 'why' behind the rules.
Proactive Issue Identification
Spotting and raising data inconsistencies or potential problems before they become bigger issues.
- You'll notice a strange spike in unsubscribes from a particular segment and flag it to your manager. Or you'll see a data field that's consistently messy and suggest a better way to collect it. It's about not just doing the task, but thinking about the data's health.
Learning and Application
How quickly you pick up new tools, processes, and data concepts, and apply them correctly.
- After training on a new SQL function, you'll start using it in your queries without needing constant reminders. You'll ask smart questions that show you're trying to understand the underlying logic, not just follow steps blindly. Your manager will see you're actively trying to improve.
Team Collaboration and Communication
How effectively you communicate progress, blockers, and questions to your team.
- You'll update Jira tickets regularly, let your manager know if you're stuck, and ask for help when you need it. You'll also clearly explain what you've done on a list pull to the campaign manager so they understand the parameters. No one likes surprises, especially with data.