The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate Information Coordinator (L1)
1-2 yearsSkills to master
- Content tagging accuracy, basic content migration, user support, understanding of KM guidelines, attention to detail.
You're ready to move on when
- Consistently delivers high-quality, accurate work on routine tasks.
- Can independently troubleshoot basic user 'can't find it' issues.
- Proactively identifies and flags content inconsistencies or gaps.
- Demonstrates a solid understanding of our core KM systems and processes.
- 2
Content Editor / Content Specialist
2-3 yearsSkills to master
- Content creation and editing, adherence to style guides, basic SEO for internal search, managing content workflows, stakeholder communication.
You're ready to move on when
- Successfully manages content for a specific product line or department.
- Receives positive feedback on content clarity and accuracy.
- Can manage content review cycles with multiple stakeholders efficiently.
- Shows initiative in proposing content improvements or new content ideas.
- 3
Digital Asset Coordinator
2-4 yearsSkills to master
- Digital asset management (DAM) system proficiency, metadata standards for assets, copyright and licensing awareness, asset distribution workflows.
You're ready to move on when
- Expert in managing assets within our DAM system.
- Ensures all assets are correctly tagged and compliant with usage rights.
- Successfully supports marketing or creative teams with asset requests.
- Identifies and resolves issues related to asset discoverability or usage.