UK

United Kingdom · Knowledge Management · Lead (8-12 years)

Lead Knowledge Strategist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandLead (8-12 years)
  • Direct reports3-8 reports
  • Reports toManager, Global Intellectual Capital
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Staff Knowledge Architect · Principal KM Specialist · Knowledge Programme Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Lead Knowledge Strategist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about designing and building the scaffolding for how our global organisation finds, shares, and uses its collective brainpower. You're not just tidying up; you're crafting the systems and programmes that make us smarter, faster, and more effective.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Confluence / SharePoint Online / Notion / Guru (Knowledge Bases)Architect

Leading the selection, design, and integration of our primary knowledge platforms, defining the overall information architecture.

PoolParty Thesaurus Server / Synaptica / SharePoint Term Store (Taxonomy & Metadata Mgmt)Strategic

Designing and governing the enterprise-wide ontology, managing complex poly-hierarchical relationships, and ensuring semantic consistency.

Coveo / Sinequa / Microsoft Search (Enterprise Search)Architect

Defining the enterprise search strategy, integrating multiple content sources, and championing initiatives to improve findability.

WalkMe / Articulate 360 / Camtasia (Digital Adoption & Learning)Strategic

Developing the overall digital learning and knowledge transfer strategy for major new system rollouts or complex process changes.

Slack / Microsoft Teams / Miro (Collaboration & Comms)Strategic

Defining channel governance, communication etiquette, and best practices for collaborative knowledge sharing across the entire organisation.

Power BI / Tableau / Google Analytics (Analytics & Reporting)Strategic

Defining the KM measurement framework and KPIs, linking KM metrics directly to business outcomes, and presenting these insights to leadership.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Programme Design & ImplementationNo independent decision-making. Follows established guidelines.Chooses approach for routine tasks within existing programmes.Makes technical decisions for specific workstreams, recommends solutions for new projects.
Budget Allocation (Project Level)None.None.Recommends spend up to £5K for specific tools or resources within a project.
Team Management & HiringNone.Provides informal guidance to new joiners.Mentors 0-2 junior team members, provides input on performance reviews.
Strategic Direction (KM Function)None.Identifies issues and proposes solutions for existing processes.Makes recommendations to leadership on tactical improvements.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Search Success Rate
How often users find what they're looking for when they use our internal search.
Target · Increase the percentage of search queries that lead to a click-through by 15% year-on-year.

If 60% of searches led to a click-through last year, we'd want to see that hit 69% this year.

User Adoption
How many people are actually using our main knowledge platforms regularly.
Target · Achieve a 70% monthly active user rate for the primary knowledge platform.

If we have 10,000 employees, we'd expect 7,000 of them to log in and interact with the knowledge base each month.

SME Contribution
How often our subject matter experts are adding new, valuable content.
Target · Increase the number of articles contributed by SMEs by 25% per quarter.

If SMEs contributed 40 articles last quarter, we're looking for 50 this quarter.

Mentee Progression
How well you're developing the people who report to you.
Target · Successfully mentor one L1/L2 analyst to promotion within 18 months.

Helping an Intellectual Capital Analyst move up to a Senior Intellectual Capital Specialist role by guiding their projects and skill development.

Strategic Influence
How often your insights and recommendations are genuinely shaping our KM roadmap and wider business decisions.
  • Being invited to leadership planning meetings, your proposals being adopted, senior leaders seeking your opinion on knowledge-related challenges.
Programme Design Quality
The effectiveness and user-friendliness of the new KM programmes you design and implement.
  • Positive feedback from user surveys, high engagement in new communities of practice, demonstrable improvements in knowledge sharing workflows.
Team Development & Morale
The growth and engagement of your direct reports, and the overall health of your immediate team.
  • High retention rates within your team, positive feedback in 1-on-1s, your team members taking on more complex tasks and showing initiative.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Building & Designing Impactful Systems

You'll feel a real buzz from sketching out new information architectures, designing a fresh community of practice, or seeing a new knowledge programme you've championed go live and actually get used.

Spending an afternoon mapping out the ideal content flow for a new product launch, then seeing it adopted by the Product and Marketing teams.

Solving Complex Information Challenges

You enjoy the puzzle of taking a messy, fragmented knowledge landscape and figuring out how to bring it all together into a coherent, accessible whole. You like untangling complex data relationships.

Working out how to integrate knowledge from three different legacy systems into one unified search experience for our customer support team.

Empowering Others to Be More Effective

You get satisfaction from knowing your work helps thousands of colleagues find answers faster, avoid mistakes, and ultimately do their jobs better. You're a force multiplier for the organisation's intelligence.

Receiving feedback that a new onboarding knowledge pathway you designed has cut new hire ramp-up time by 20%.

What frustrates people
  • Herding SMEs: You'll constantly be chasing busy, high-level experts to document their knowledge. It often feels like their 'real job' always takes precedence, and getting their time can be an uphill battle.
  • The ROI Question: You'll frequently have to justify the budget and existence of the KM function. Quantifying the value of 'mistakes avoided' or 'time saved' is notoriously difficult, and it can be frustrating to constantly prove your worth.
  • The 'Librarian' Stereotype: Sometimes, people will see you as purely administrative, rather than a strategic partner who's enabling organisational learning and performance. It's a constant battle to shift perceptions.
  • Garbage In, Garbage Out: No matter how brilliant your platform or strategy, if the content contributed by the business is inaccurate, incomplete, or poorly written, the whole system suffers. You're only as good as the content you manage.
  • Perpetual Content Gardening: The job of fighting 'content decay' is never truly done. The moment you've got a knowledge base looking clean, something else becomes outdated. It's a constant, Sisyphean task.
  • Political Minefields: You'll navigate tricky internal politics, especially when different departments have conflicting versions of the 'truth' or want to own specific knowledge domains. Getting everyone on the same page can be a diplomatic tightrope walk.
What this role does not give you
  • Quick, tangible wins every day. Many KM projects are long-term plays.
  • Direct authority over the content creators; you influence, not command.
  • A static, 'set it and forget it' environment. It's always evolving.

6Who you work with

Your work directly shapes how our entire organisation learns and operates. You're building the infrastructure that prevents knowledge silos, speeds up onboarding, and ensures we don't repeat past mistakes. Ultimately, you're helping us be more competitive and innovative.

Inside the business
  • VPs and Peer Leads (Product, Sales, Operations, HR)
  • IT Team (Platform Owners)
  • Subject Matter Experts (SMEs) across all departments
Outside the business
  • Strategic Partners (KM Tool Vendors)
  • External KM Consultants (on specific projects)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • Mastery of a Senior Intellectual Capital Specialist's responsibilities.
  • A track record of leading complex KM projects end-to-end.
  • Experience designing and implementing departmental taxonomies.
  • Proven ability to facilitate knowledge capture sessions effectively.
  • Demonstrable experience mentoring junior team members.
  • Strong capability to represent the KM function in cross-functional meetings.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Information Architecture & Ontology Engineering

As our organisation grows and its knowledge becomes more complex, simple taxonomies won't cut it. You'll need to move into designing sophisticated ontologies that capture nuanced relationships between concepts, making our knowledge truly intelligent and interconnected.

Semantic web technologies and linked data principles · Graph databases for knowledge representation · Formal ontology languages (e.g., OWL, RDF) · Automated classification and entity extraction · Interoperability standards for knowledge systems

  • This week: Read up on the basics of semantic web and linked data.
  • This month: Explore open-source ontology editors and try to model a small business domain.
  • Month 2: Research case studies of companies using advanced ontologies for KM.
  • Month 3: Propose a small pilot project to apply ontology principles to a specific knowledge domain within our organisation.

Quick win: Start thinking about how different pieces of information in our current systems *relate* to each other beyond simple tags.

KM Platform Integration & Ecosystem Design

No single KM tool does everything. The future is about creating a seamless ecosystem where our knowledge base, search, collaboration, and learning platforms all talk to each other. You'll be designing how these pieces fit together.

API management and integration patterns · Single Sign-On (SSO) and identity management · Data synchronisation and migration strategies · Security and access control across integrated platforms · Cloud-native KM solutions

  • This week: Familiarise yourself with the APIs of our core KM platforms (e.g., Confluence, SharePoint).
  • This month: Map out the current data flows between our key knowledge and collaboration tools.
  • Month 2: Research integration platforms or middleware solutions relevant to our tech stack.
  • Month 3: Work with IT to scope a small integration project that improves knowledge flow between two systems.

Quick win: Identify one manual data transfer between KM systems that could be automated with a simple script or existing integration.

9Staying current once you are in

What people here do to keep up
  • Regularly attending industry conferences (like KMWorld or CIKM) to stay on top of emerging trends and network with peers.
  • Subscribing to leading KM journals and online communities to keep your finger on the pulse of new research and best practices.
  • Taking advanced courses in areas like data governance, semantic web technologies, or organisational psychology.
  • Participating in internal leadership development programmes to hone your team management and influence skills.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration for KM

Honestly, competitors are already using tools like ChatGPT and Claude to draft knowledge articles, summarise long reports, and even answer user queries in minutes. Analysts who figure this out are outproducing their peers by a huge margin. If you don't get on board, you'll be left behind.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Lead Knowledge Strategist

2 units that map to this job, from the qualifications that cover it.

  1. Manage knowledge in own area of responsibilityCity and Guilds of London Institute · covers 2 of 9 standardsLevel 4
  2. Manage knowledge in an organisationChartered Management Institute · covers 4 of 9 standardsLevel 5
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration for KM

Honestly, competitors are already using tools like ChatGPT and Claude to draft knowledge articles, summarise long reports, and even answer user queries in minutes. Analysts who figure this out are outproducing their peers by a huge margin. If you don't get on board, you'll be left behind.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Data Storytelling for KM Impact

It's no longer enough to just present numbers about knowledge usage. Leaders want to understand the *story* behind the data—how KM actually impacts the bottom line, reduces risk, or speeds up innovation. You need to translate metrics into compelling narratives.

  • Identifying key insights from KM metrics
  • Crafting a narrative arc
  • Effective visualisations
  • Tailoring your story to different audiences
  • Quantifying intangible benefits

What you’ll use

Skills this role draws on

Technical

  • Taxonomy & Ontology Design
  • Knowledge Auditing & Mapping
  • Content Lifecycle Management
  • Community of Practice (CoP) Facilitation
  • After Action Review (AAR) / Lessons Learned Facilitation
  • SECI Model Application (Nonaka & Takeuchi)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Senior Intellectual Capital Specialist (Internal Promotion)

    3-5 years as a Senior Specialist

    Skills to master

    • Leading complex KM projects end-to-end, designing departmental taxonomies, facilitating knowledge capture sessions, and mentoring junior team members. You'd also need to show strong stakeholder engagement.

    You're ready to move on when

    • Consistently exceeding project delivery expectations.
    • Proactively identifying and solving systemic knowledge problems.
    • Demonstrating an ability to influence without direct authority.
  2. 2

    Knowledge Management Consultant (External Hire)

    8-12 years in KM consulting roles

    Skills to master

    • Experience designing and implementing KM strategies for multiple clients, strong programme management skills, and a proven ability to navigate complex organisational structures.

    You're ready to move on when

    • A portfolio of successful KM implementations.
    • Excellent client feedback.
    • A clear understanding of the challenges of internal KM adoption versus external project delivery.
  3. 3

    Senior Information Architect / Content Strategist (External Hire)

    8-12 years in Information Architecture or Content Strategy

    Skills to master

    • Deep expertise in information organisation, content modelling, user experience design for complex information systems, and a strong understanding of how content drives business outcomes.

    You're ready to move on when

    • Experience designing large-scale digital information systems.
    • A strong portfolio of IA work.
    • A demonstrated ability to translate user needs into effective content structures.

11Where this role leads

The long view:Your journey in Knowledge Management is about continuous learning and impact. Whether you choose to lead people or lead the most complex technical solutions, this role sets you up for a fulfilling career at the heart of how organisations learn and grow.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Lead Knowledge Strategist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Manage knowledge in own area of responsibilityLevel 4

Applied to your work in Lead Knowledge Strategist

By completing this unit, learners will be able to understand, develop, share, monitor, and evaluate knowledge management practices within their area of responsibility.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Lead Knowledge Strategist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Search Success RateHow often users find what they're looking for when they use our internal search.If 60% of searches led to a click-through last year, we'd want to see that hit 69% this year.Increase the percentage of search queries that lead to a click-through by 15% year-on-year.
  • User AdoptionHow many people are actually using our main knowledge platforms regularly.If we have 10,000 employees, we'd expect 7,000 of them to log in and interact with the knowledge base each month.Achieve a 70% monthly active user rate for the primary knowledge platform.
  • SME ContributionHow often our subject matter experts are adding new, valuable content.If SMEs contributed 40 articles last quarter, we're looking for 50 this quarter.Increase the number of articles contributed by SMEs by 25% per quarter.
  • Mentee ProgressionHow well you're developing the people who report to you.Helping an Intellectual Capital Analyst move up to a Senior Intellectual Capital Specialist role by guiding their projects and skill development.Successfully mentor one L1/L2 analyst to promotion within 18 months.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Lead Knowledge Strategist to Manager, Global Intellectual Capital (L5), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Manager, Global Intellectual Capital (L5)→ your design
Where this takes you

Your journey in Knowledge Management is about continuous learning and impact. Whether you choose to lead people or lead the most complex technical solutions, this role sets you up for a fulfilling career at the heart of how organisations learn and grow.

See Your Progress GrowIllustration
Lead Knowledge Strategist
  • Taxonomy & Ontology Design
  • Knowledge Auditing & Mapping
  • Content Lifecycle Management
  • Community of Practice (CoP) Facilitation
  • After Action Review (AAR) / Lessons Learned Facilitation
  • SECI Model Application (Nonaka & Takeuchi)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Lead Knowledge Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Manager, Global Intellectual Capital (L5)

    3-5 years as a Lead Knowledge Strategist

    This is a jump to a people management role, typically overseeing a larger team (10-25 people, including other leads). You'll be moving from architecting programmes to directing an entire function.

    • Strategic planning for the entire KM department
    • Vendor relationship management at a higher level
    • Integrating KM strategy with broader organisational objectives
Working with AI on the job

Working with AI

Where AI is starting to help

Honestly, the world of Knowledge Management is changing fast. AI isn't just a buzzword; it's a game-changer that can free you from the mundane, letting you focus on the strategic, human-centric parts of your role.

Imagine cutting down on manual content curation, getting a head start on expert interviews, or even predicting knowledge gaps before they become problems. That's the reality with AI. We're not talking about replacing you; we're talking about giving you a superpower to make our organisation smarter, faster.

Automated Content Curation & Tagging

Use AI tools to scan new documents, like project reports or meeting transcripts. It'll automatically draft knowledge base articles, suggest relevant metadata tags based on the content, and even flag potential duplicate information. Think of it as having an incredibly fast, tireless assistant.

Insightful Knowledge Gap Analysis

We'll use AI-powered analytics on our enterprise search logs. This means the AI can spot common user questions that return zero results, giving you a data-driven priority list of new knowledge assets that absolutely need to be created. No more guessing what people can't find.

First-Draft Generation for Expert Interviews

Before you even sit down with a busy subject matter expert, you can feed an AI model a project brief or their recent publications. The AI will then generate a list of insightful, targeted questions, ensuring your interviews are super efficient and extract deeper, more valuable knowledge.

Smart Communication & Nudging

Use AI to draft personalised reminder emails to content stewards whose articles are due for review. The AI can even summarise the article's key points and its usage statistics to really drive home its importance and encourage prompt action. It's like having a persuasive digital assistant.

Common questions

Common questions

How do you become a Lead Knowledge Strategist?

Common routes in include Senior Intellectual Capital Specialist (Internal Promotion) (3-5 years as a Senior Specialist), Knowledge Management Consultant (External Hire) (8-12 years in KM consulting roles) and Senior Information Architect / Content Strategist (External Hire) (8-12 years in Information Architecture or Content Strategy). Times vary with prior experience.

Where can a Lead Knowledge Strategist progress to?

This role can lead on to Manager, Global Intellectual Capital (L5) (3-5 years as a Lead Knowledge Strategist), depending on the skills you build.

What level is a Lead Knowledge Strategist in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Lead Knowledge Strategist?

Increasingly, Prompt Engineering & LLM Integration for KM and Data Storytelling for KM Impact. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Lead Knowledge Strategist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 9 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Lead Knowledge Strategist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Knowledge Management

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you build here—designing information systems, influencing diverse stakeholders, and fostering organisational learning—are highly transferable. You could move into roles in Product Management (especially for knowledge-intensive products), Learning & Development, Organisational Development, or even consulting in other industries.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.