United Kingdom · Innovation Intrapreneurship · Entry Level (0-2 years)

Associate Creative Project Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toSenior Creative Project Manager, Innovation
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Innovation Project Assistant · Innovation Programme Support · Creative Ventures Administrator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Associate Creative Project Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about ticking boxes; it's about getting your hands dirty at the very start of new ideas. You'll be the person behind the scenes, making sure the gears turn smoothly for our innovation projects. Think of yourself as the bedrock for the folks trying to build the next big thing within our company.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

MiroIntermediate

You'll be setting up basic frames for workshops, adding sticky notes, organising content, and contributing to collaborative brainstorming sessions. You'll use standard templates and know your way around the interface.

AsanaIntermediate

You'll manage your own tasks, update project statuses, and understand how your work fits into the bigger project plan. You'll be comfortable navigating existing project boards and logging progress.

FigmaBasic

You'll navigate prototypes, leave clear feedback for designers, and extract assets (like images or icons) for presentations. You'll understand the basics of how components and libraries work.

NotionIntermediate

You'll document meeting notes, contribute to existing project wikis, and manage your personal knowledge base. You'll be comfortable creating new pages and linking information within our team's 'second brain'.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Task PrioritisationEscalate to manager for guidance on conflicting priorities. You'll learn how to judge what's truly urgent.Prioritise routine tasks independently within project guidelines. Escalate if a major conflict arises.Independently prioritise and re-prioritise tasks and small project workstreams to meet objectives, consulting with leads on significant changes.
Process Improvement SuggestionsIdentify inefficiencies and suggest improvements to your manager. Don't just complain, offer a solution!Propose and implement minor process improvements within your area of ownership, with manager approval.Design and implement significant process improvements for your workstream, gaining buy-in from relevant stakeholders.
Tool Selection (minor)No authority. If you think a different tool would help, suggest it to your manager with a clear 'why'.Recommend new features or small tools that improve efficiency, with manager approval and budget permitting.Select and onboard new tools for specific project needs (e.g., a new survey platform), within a small budget (£100-£500) and with manager consultation.
External CommunicationDraft communications for review by manager. No external communication without explicit approval.Communicate directly with external vendors or research participants on routine matters, following established templates.Represent the project in external meetings or communications, with pre-alignment on key messages.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Task Completion Rate
Percentage of assigned administrative and project support tasks completed on time.
Target · 95%+ on-time completion

If you're given 20 tasks in a week (like scheduling meetings, updating Asana, preparing Miro boards), you'd aim to get 19 or 20 of them done by their deadline.

Documentation Accuracy
Error rate in meeting notes, project logs, and research summaries.
Target · <5% error rate

If you document 10 sets of meeting notes, we'd expect no more than one minor factual error or missed action item across all of them. Spelling and grammar count too!

Meeting Organisation Efficiency
How smoothly meetings you've organised run, including timely invites, correct attendees, and pre-read distribution.
Target · Zero complaints about meeting logistics

Everyone gets the invite on time, the right room is booked, the agenda is attached, and the video call link works first time. No one's scrambling because you missed a detail.

Proactive Support
Anticipating team needs before being asked, offering help, and identifying potential organisational issues.
  • You'll be spotting that a Miro board needs tidying up before the next workshop, or noticing that someone forgot to book a room for a critical meeting and sorting it out. Your manager might say, 'Thanks for thinking ahead on that!'.
Learning & Application
Actively seeking to understand innovation methodologies and applying them correctly in your support tasks.
  • You'll be asking 'Why do we do it this way?' and then showing you've understood by correctly structuring a user interview schedule or helping build a basic business model canvas. Your manager will see you applying new concepts without constant hand-holding.
Team Collaboration & Attitude
Being a helpful and positive presence within the team, making others feel supported and heard.
  • You'll get positive comments from colleagues about your willingness to help, your friendly approach, and how you make their day-to-day work a bit easier. People will genuinely enjoy working with you.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Learning & Growth

You'll be asking questions constantly, taking notes on new methodologies, and actively seeking feedback to improve. You'll jump at the chance to sit in on a workshop or shadow a senior colleague.

You'll be the first to sign up for a Design Thinking intro course or ask your manager for reading recommendations on Lean Startup principles.

Making an Impact (indirectly)

You'll feel a real sense of satisfaction when a project you've supported successfully moves to the next stage, knowing your organisational skills helped make it happen. You're happy to be a crucial cog in a bigger machine.

Seeing a prototype you helped organise user testing for get positive feedback, or knowing your detailed notes helped the team make a critical decision.

Variety & New Challenges

You'll enjoy the fact that no two days are quite the same, and you'll be working on different projects and with different people all the time. Routine isn't really your thing.

One day you might be researching a new market, the next you're setting up a Miro board for a brainstorming session, and the day after that you're helping recruit participants for user interviews.

What frustrates people
  • The 'Fail Fast' Paradox: We say 'fail fast and learn', but sometimes it feels like you're still explaining a 'failure' in your performance review to leaders who are pretty risk-averse. It can be a bit of a tightrope walk.
  • Procurement Purgatory: Trying to get approval for a £50/month subscription for a critical research tool can feel like trying to get a multi-million pound enterprise contract approved. The bureaucracy can be maddening for small, agile needs.
  • Resource Scavenging: You'll often be trying to 'borrow' time from developers, marketers, or analysts who are already completely swamped with their day jobs. It's a constant, sometimes exhausting, hunt for help.
  • The 'Innovation Theatre' Trap: Sometimes, you'll see high-visibility activities (like big hackathons) that generate a lot of buzz but don't actually lead to any real business impact. It can be frustrating to be part of something that feels like it's just for show.
  • Messy Data & Ambiguity: You'll often be working with incomplete information, fuzzy requirements, and projects that are still trying to figure out what they even are. If you need everything neatly defined, you'll find this tough.
What this role does not give you
  • A perfectly structured, predictable 9-to-5 where every task is clearly defined.
  • Immediate, direct ownership of a large budget or a team of people.
  • The ability to make high-stakes strategic decisions on your own.
  • A guarantee that every single project you touch will eventually launch and be a massive success.

6Who you work with

You're essentially the grease in the innovation machine. Your work ensures that the creative teams can spend more time actually creating and less time on admin. This means our new ventures get off the ground faster and with fewer hiccups, which ultimately helps the company find new ways to grow.

Inside the business
  • Senior Creative Project Managers (your direct team)
  • Innovation Strategists (the folks coming up with the big ideas)
  • Designers (who you'll help organise user research for)
  • Product Owners (who you'll help keep updated on project progress)
  • Legal & Compliance teams (you'll help with basic paperwork)
Outside the business
  • External research participants (for user testing)
  • Vendor support teams (for software tools like Miro or Asana)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in innovation, new technologies, and how businesses grow.
  • Excellent organisational skills – you're the sort of person who keeps a tidy to-do list and loves a good spreadsheet.
  • Strong written and verbal communication skills in English. You can get your point across clearly and concisely.
  • A proactive attitude; you don't wait to be told what to do if you see something that needs doing (after checking with your manager, of course!).
  • Proficiency with standard office software (Google Workspace or Microsoft Office).
  • Ability to work effectively in a team, supporting others and contributing positively to the group dynamic.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Asana Project Architecture

As you take on more responsibility, you'll move from just updating tasks to actually designing how projects are managed. Being able to build complex project plans, automate workflows, and create custom dashboards in Asana will be crucial for efficiency.

Custom Fields & Rules · Portfolio Management · Reporting & Dashboards · Integrations

  • This week: Explore Asana's advanced features in the help centre. Just click around and see what's there.
  • This month: Try to build a small, personal project plan in Asana using custom fields and a simple rule.
  • Month 2: Ask your manager if you can shadow a Senior Project Manager when they're setting up a new project in Asana.
  • Month 3: Offer to create a simple report or dashboard for a project you're supporting.

Quick win: Set up a recurring task in Asana for something you do weekly, and add a simple rule to automatically assign it to yourself.

Basic Financial Modelling for Business Cases

Innovation projects eventually need money, and getting money means showing how they'll make money. While you won't be building full P&Ls yet, understanding the basics of a business case and how to pull relevant financial data will be a big step up.

Revenue Streams · Cost Structures · Unit Economics · Basic ROI (Return on Investment)

  • This week: Ask your manager if you can see an example of a simple business case for a past project.
  • This month: Read up on basic financial concepts for startups (e.g., 'What is a P&L?'). There are great free resources online.
  • Month 2: Try to estimate the potential costs and revenues for a very simple, hypothetical new product idea.
  • Month 3: Offer to help gather data for a business case being prepared by a senior colleague.

Quick win: When you're doing market research, try to find examples of how similar new products have made money or what their main costs were.

9Staying current once you are in

What people here do to keep up
  • Attending industry webinars or online courses on innovation, design thinking, or lean startup methodologies.
  • Reading books or articles about new business models, emerging technologies, or future trends.
  • Participating in internal company training programmes on project management or communication skills.
  • Seeking out mentorship opportunities with senior colleagues in the innovation team.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering for Research & Synthesis

AI tools like ChatGPT and Claude are getting incredibly good at summarising information and generating ideas. If you can ask the right questions (write good 'prompts'), you can get hours of research done in minutes. This is already happening, not just a future thing.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Associate Creative Project Coordinator

5 units that map to this job, from the qualifications that cover it.

  1. Creative Media industry awarenessAIM Qualifications · covers 5 of 10 standardsLevel 3
  2. Working in the Creative Media IndustryPearson Education Ltd · covers 3 of 10 standardsLevel 3
  3. Professional Behaviour in the Creative IndustriesAIM Qualifications · covers 2 of 10 standardsLevel 2
  4. Work effectively with other people in a creative and cultural contextPearson EDI · covers 2 of 10 standardsLevel 3
  5. Working with ColleaguesOCN London · covers 2 of 10 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering for Research & Synthesis

AI tools like ChatGPT and Claude are getting incredibly good at summarising information and generating ideas. If you can ask the right questions (write good 'prompts'), you can get hours of research done in minutes. This is already happening, not just a future thing.

  • Context Windows & Token Limits
  • Temperature Settings
  • Output Validation
  • Prompt Chaining

Data Storytelling (Basic Visualisation)

Even at your level, you'll be helping to present information. Being able to turn raw data (like survey results or market trends) into a simple, compelling story with a clear visual is becoming super important. People remember stories, not just numbers.

  • Audience-Centric Communication
  • Visual Hierarchy
  • Narrative Structure
  • Choosing the Right Chart

What you’ll use

Skills this role draws on

Technical

  • Design Thinking (Basic Understanding)
  • Lean Startup Methodology (Basic Understanding)
  • Jobs-to-be-Done (JTBD) Framework (Awareness)
  • Business Model Canvas (Exposure)
  • Agile for Creatives (Basic Participation)

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Administrative Assistant / Coordinator

    1-2 years

    Skills to master

    • Organisation, scheduling, basic reporting, clear communication, managing multiple small tasks.

    You're ready to move on when

    • You're consistently reliable with administrative tasks and often anticipate needs.
    • You've shown initiative in improving small processes or taking on extra responsibilities.
    • You've expressed a clear interest in moving into project-based work or innovation.
  2. 2

    Graduate Scheme (Business/Design/Tech)

    0-1 year (post-scheme)

    Skills to master

    • Structured problem-solving, presentation skills, cross-functional exposure, foundational business acumen.

    You're ready to move on when

    • You've rotated through different departments and have a broad understanding of how a business works.
    • You've successfully completed projects during your scheme, demonstrating organisational and communication skills.
    • Your final project or thesis showed an interest in innovation or new product development.
  3. 3

    Startup Operations / Support

    1-2 years

    Skills to master

    • Adaptability, resourcefulness, wearing multiple hats, understanding of lean operations, customer empathy.

    You're ready to move on when

    • You're comfortable with ambiguity and fast-paced environments.
    • You've had to figure things out on your own and get creative with limited resources.
    • You've seen how new products or services are built and launched, even if on a small scale.

11Where this role leads

The long view:This Associate role is your foot in the door to a really exciting and impactful career. We're looking for someone with raw talent, a hunger to learn, and a genuine interest in shaping the future. If that sounds like you, we'd love to chat.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Associate Creative Project Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Creative Media industry awarenessLevel 3

Applied to your work in Associate Creative Project Coordinator

By completing this unit, learners will understand the structure of the Creative Media sector and a specific project life cycle. Learners will also understand team roles and responsibilities within an organisation.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Associate Creative Project Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Task Completion RatePercentage of assigned administrative and project support tasks completed on time.If you're given 20 tasks in a week (like scheduling meetings, updating Asana, preparing Miro boards), you'd aim to get 19 or 20 of them done by their deadline.95%+ on-time completion
  • Documentation AccuracyError rate in meeting notes, project logs, and research summaries.If you document 10 sets of meeting notes, we'd expect no more than one minor factual error or missed action item across all of them. Spelling and grammar count too!<5% error rate
  • Meeting Organisation EfficiencyHow smoothly meetings you've organised run, including timely invites, correct attendees, and pre-read distribution.Everyone gets the invite on time, the right room is booked, the agenda is attached, and the video call link works first time. No one's scrambling because you missed a detail.Zero complaints about meeting logistics
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Associate Creative Project Coordinator to Creative Project Coordinator (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Creative Project Coordinator (Level 002)→ your design
Where this takes you

This Associate role is your foot in the door to a really exciting and impactful career. We're looking for someone with raw talent, a hunger to learn, and a genuine interest in shaping the future. If that sounds like you, we'd love to chat.

See Your Progress GrowIllustration
Associate Creative Project Coordinator
  • Design Thinking (Basic Understanding)
  • Lean Startup Methodology (Basic Understanding)
  • Jobs-to-be-Done (JTBD) Framework (Awareness)
  • Business Model Canvas (Exposure)
  • Agile for Creatives (Basic Participation)
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Associate Creative Project Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Creative Project Coordinator (Level 002)

    1.5 - 3 years in current role

    You'll move from supporting tasks to owning significant workstreams within a larger project. You'll operate with much more autonomy and start making routine decisions.

    • Advanced Asana Project Management: Building and managing complex project plans from scratch.
    • Basic User Research Design: Designing simple user interview guides and conducting initial interviews.
    • MVP Definition: Helping to define what a Minimum Viable Product actually looks like for a given idea.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, even at the entry level, there's a fair bit of grunt work. But what if you could offload some of that to a smart assistant? We're big believers in using AI to free up your time for the more interesting, human-centric parts of innovation.

You won't be coding AI models, don't worry. This is about using readily available tools to make your day-to-day tasks quicker and more efficient, letting you focus on learning and contributing more meaningfully to our projects. Think of AI as your super-powered intern.

Automated Trend & Patent Scouting

Imagine AI agents constantly sifting through industry news, academic papers, and patent filings. You'll use these to get a curated 'Innovation Briefing' each week, highlighting emerging threats and opportunities that would take you hours to find manually. You'll help refine the prompts to get the best results.

Concept Viability Scoring Support

When a new idea pops up, you'll feed its basic details into a custom AI that's been trained on our past project successes and failures. The AI gives an initial 'score' on how desirable, viable, and feasible the concept looks, pointing out the riskiest assumptions. You'll help format the inputs and interpret the outputs.

Cross-Cultural Persona Generation

Need to understand a new international market? You'll use generative AI to create detailed user personas. Just tell it: 'Give me a persona for a 40-year-old small business owner in Lagos, Nigeria, focusing on their banking habits and tech use.' It saves you loads of initial desk research time.

Multi-Audience Stakeholder Comms

Got some meeting notes you need to share? Feed them into an AI assistant and ask it to write three versions: a quick, bulleted summary for your manager; a slightly more detailed update for the project team; and a concise email for an external partner. It's a huge time-saver for tailoring your messages.

Common questions

Common questions

How do you become an Associate Creative Project Coordinator?

Common routes in include Administrative Assistant / Coordinator (1-2 years), Graduate Scheme (Business/Design/Tech) (0-1 year (post-scheme)) and Startup Operations / Support (1-2 years). Times vary with prior experience.

Where can an Associate Creative Project Coordinator progress to?

This role can lead on to Creative Project Coordinator (Level 002) (1.5 - 3 years in current role), depending on the skills you build.

What level is an Associate Creative Project Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for an Associate Creative Project Coordinator?

Increasingly, Prompt Engineering for Research & Synthesis and Data Storytelling (Basic Visualisation). These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows an Associate Creative Project Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming an Associate Creative Project Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Innovation Intrapreneurship

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in innovation and intrapreneurship are incredibly transferable. You could move into product management, strategic consulting, startup operations, or even launch your own venture. The ability to bring new ideas to life is valued everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.