The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Knowledge Management Specialist (L2)
2-3 yearsSkills to master
- Mastering content lifecycle management, designing simple taxonomies, leading user training sessions, and becoming proficient in core KM platforms like Confluence and SharePoint.
You're ready to move on when
- Successfully managed a specific knowledge base or content area independently.
- Consistently delivered high-quality documentation and training materials.
- Demonstrated ability to identify and propose solutions for knowledge gaps.
- Received positive feedback from internal clients on support and problem-solving.
- 2
Information Architect / UX Designer (Mid-Level)
3-4 yearsSkills to master
- Developing strong user research skills (interviews, surveys), designing intuitive navigation and search experiences, creating wireframes and prototypes, and understanding user behaviour analytics.
You're ready to move on when
- Proven ability to translate user needs into effective information structures.
- Successfully designed and implemented UX improvements for digital platforms.
- Strong portfolio of IA artefacts (sitemaps, wireframes, user flows).
- Demonstrated ability to collaborate effectively with technical and non-technical teams.
- 3
Content Strategist / Content Manager (Mid-Level)
3-4 yearsSkills to master
- Developing content strategies, managing content creation workflows, understanding content performance metrics, and ensuring brand consistency across various content types.
You're ready to move on when
- Successfully managed content for a significant business area or product.
- Developed and implemented content governance policies.
- Demonstrated ability to align content with business objectives.
- Strong understanding of content lifecycle and optimisation.