UK

United Kingdom · International Business Global · Entry Level (0-2 years)

Global BD Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toGlobal Business Development Manager
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Junior Business Development Assistant · Sales Support Coordinator, International · Market Research Assistant, Global

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Global BD Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting the groundwork done for our international sales teams. You'll be the person who makes sure our sales reps have the right data, the right contacts, and the right information to start conversations with potential clients across the globe. Think of it as being the engine room for our global growth, making sure everything is running smoothly behind the scenes.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Salesforce (Sales Cloud)Intermediate

Accurately entering and updating customer data, running pre-built reports, managing your lead queues and tasks, and generally keeping our CRM clean and useful.

LinkedIn Sales NavigatorIntermediate

Building targeted lead lists, finding direct contact information, and setting up account alerts to keep an eye on key prospects.

Microsoft Excel (Advanced)Intermediate

Using VLOOKUP/XLOOKUP, PivotTables, and complex formulas to clean, organise, and analyse data for reports and lead lists. You'll be using this a lot.

MS Teams / SharePointIntermediate

Collaborating on documents, participating in team channels, and managing your personal tasks. It's how we stay connected globally.

Outreach / SalesloftBasic

Enrolling contacts into pre-built email sequences, managing your tasks related to outreach, and logging calls and emails. You'll be supporting the sales reps here.

PitchBook / CB InsightsBasic

Navigating the platform to pull pre-existing company profiles, funding data, and basic market trends for research tasks.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Lead Qualification (Is this a good lead?)Follow established BANT/MEDDPICC criteria. If a lead doesn't clearly fit, escalate to your Manager for review. Don't guess.Independently qualify leads based on established criteria, using judgment for edge cases. Escalate only truly ambiguous situations.Define and refine lead qualification criteria. Train junior team members. Make final judgment calls on complex or strategic leads.
Market Research Scope (What should I research?)Execute research tasks based on clear instructions from your Manager. If you find something unexpected, flag it.Propose research scope for specific projects. Choose appropriate tools and methodologies. Get Manager approval for significant deviations.Design comprehensive market research programmes. Define research questions and deliverables. Influence strategic decisions based on findings.
Tool Selection (Which software should I use?)Use the tools you're trained on (Salesforce, LinkedIn Sales Navigator, Excel). Don't experiment with new tools without asking.Suggest new features or minor tools that could improve efficiency within existing workflows. Research and present options to Manager.Evaluate and recommend new core BD tools or platforms (e.g., a new market intelligence provider). Manage vendor relationships and implementation.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

CRM Data Accuracy
The percentage of owned CRM records (contacts, accounts) that are complete and correct.
Target · Greater than 98% accuracy on all new and updated records.

You've added 100 new contacts this week. If 99 have correct titles, company names, and contact details, that's 99% accuracy. We're aiming for near-perfection here.

Qualified Leads Generated
The number of new, sales-ready leads you've researched and added to the sales pipeline that meet our 'Ideal Customer Profile' (ICP).
Target · 25+ qualified leads per month for assigned sales reps.

You identified 30 potential clients in Germany, researched their key contacts, and added them to Salesforce. 28 of those were accepted by the German sales team as legitimate opportunities. That's a good month.

Report Delivery Punctuality
The percentage of standard weekly or monthly reports delivered on time.
Target · 100% on-time delivery for all recurring reports.

The Monday morning 'Pipeline Update' report for APAC sales needs to be in their inboxes by 9 AM GMT. If it's there every Monday for a quarter, you're hitting this metric.

Proactive Support & Initiative
How often you anticipate sales team needs or suggest improvements without being asked.
  • Sales reps giving unsolicited positive feedback about your help
  • you suggesting a new way to find contacts
  • you spotting a data discrepancy before anyone else.
Learning & Application
How quickly you pick up new tools, processes, and market knowledge, and then actually use it in your day-to-day.
  • Successfully completing training modules
  • consistently applying new research techniques
  • asking smart, insightful questions during team meetings
  • fewer repeat mistakes.
Team Collaboration & Communication
How effectively you work with sales reps, marketing, and your manager, keeping everyone in the loop.
  • Clear, concise written communication (emails, Slack)
  • actively participating in team discussions
  • responding promptly to requests
  • sharing useful information with colleagues.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Being the 'Go-To' Person

You love being the one who knows where to find that obscure piece of market data or how to pull a specific report. Sales reps will rely on you, and you'll get a kick out of being indispensable.

A sales rep needs a quick competitive analysis for a meeting in 30 minutes, and you're the one who can pull it together fast and accurately.

Seeing Your Work Directly Impact Revenue

While you're not directly closing deals, your research and lead generation directly feed the sales pipeline. You'll see your efforts contribute to real business growth.

A lead you identified and qualified turns into a £500K deal, and you get to see that win celebrated by the team.

Mastering New Tools and Data

You enjoy diving deep into CRM systems, market intelligence platforms, and Excel to extract insights. There's always a new trick to learn or a new data source to explore.

Spending an afternoon figuring out an advanced search query in LinkedIn Sales Navigator that uncovers a whole new segment of prospects.

What frustrates people
  • Being the 'CRM Janitor': Spending 30% of your week cleaning up duplicate records, correcting typos, and gently reminding reps to update their opportunities because 'garbage in, garbage out' directly impacts your work.
  • The Last-Minute Scramble: The constant stream of 'urgent' requests from reps for a pre-meeting brief for a call they've known about for three weeks, forcing you to drop everything else.
  • The Burned Lead: The soul-crushing feeling of spending two weeks meticulously researching the perfect target account, only to watch the assigned rep fumble the first call and get shut down.
  • The Sales vs. Marketing Crossfire: Being caught in the middle of the eternal battle where Sales claims Marketing's leads are junk, and Marketing claims Sales doesn't follow up on them.
What this role does not give you
  • Direct client interaction or closing deals (that's for the sales reps).
  • A completely predictable, routine day (expect urgent requests and shifting priorities).
  • Immediate, visible impact on every single piece of work you do (some research might not lead to anything right away).

6Who you work with

This role is absolutely foundational. You're directly responsible for the quality of the data that feeds our entire international sales machine. Get it right, and we're efficient, targeted, and growing. Get it wrong, and we're chasing dead ends, wasting valuable sales time, and potentially missing out on millions in new business. You're essentially the first line of defence for our sales teams, making sure they're armed with the best possible information.

Inside the business
  • Global Business Development Manager (your direct boss)
  • Regional Sales Representatives (who you'll support daily)
  • Marketing Team (for lead generation campaigns)
  • Sales Operations (for CRM best practices and reporting)
Outside the business
  • Potential clients (indirectly, through the data you provide)
  • Market research vendors (you'll use their tools)

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A solid grasp of written and spoken English (British English preferred).
  • Proven ability to learn new software and systems quickly.
  • Experience with data entry and maintaining accuracy in a database or spreadsheet.
  • A genuine interest in international business and sales.
  • The ability to organise your own workload and meet deadlines.

8What to practise next

Where the job is going, and what to do about it starting this week.

Prompt Engineering & LLM Integration

Competitors are already using tools like ChatGPT to draft reports in 10 minutes that used to take 2 hours. Analysts who figure this out will outproduce their peers significantly. Your value shifts to validating and interpreting the AI's output.

Context windows and token limits · Temperature settings for different tasks · Output validation and hallucination detection · Prompt chaining for complex analysis

  • This week: Set up an account with ChatGPT or Claude and use it to draft email summaries or code comments for *everything* you do.
  • This month: Experiment with using an LLM to summarise a long market research report or generate initial ideas for a lead list.
  • Month 2: Try to build one automated report or pre-meeting brief using an LLM API (even a simple one).
  • Month 3: Document the productivity gains you're seeing and share them with your team and manager.

Quick win: Start using Claude or ChatGPT to draft email summaries and code comments today—no approval needed, immediate benefit. It'll save you time and make your communications clearer.

Basic Data Scraping & Automation

Manually collecting data from websites is incredibly time-consuming. Tools that can automatically pull information will free you up for higher-value tasks, making your lead lists more comprehensive and up-to-date.

Web scraping principles (ethical use) · No-code automation tools (e.g., Zapier, Clay) · Data cleaning and standardisation · Regular expression basics (RegEx)

  • This month: Research a no-code automation tool like Zapier or Make.com and try to automate one small, repetitive task you do daily (e.g., adding a specific type of lead to a spreadsheet).
  • Next quarter: Look for online tutorials on basic web scraping with Python (if you're feeling ambitious) or a dedicated scraping tool.
  • Month 4: Propose one small project where automated data collection could save the team significant time.
  • Month 6: Start experimenting with tools like Clay.com to enrich your lead lists automatically.

Quick win: Identify one source of data you manually copy-paste regularly. Research if there's a Zapier integration or a simple browser extension that could automate that specific task. Even saving 15 minutes a day adds up.

9Staying current once you are in

What people here do to keep up
  • Attend webinars and online courses on sales enablement, market research, or CRM best practices (many are free!).
  • Read industry blogs and publications (e.g., Sales Hacker, HubSpot Blog) to stay up-to-date on trends.
  • Join relevant LinkedIn groups to network and learn from peers in the business development space.
  • Seek out mentorship opportunities, both formally and informally, within our team.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Data Storytelling for Sales

It's not enough to just present data; sales reps need to understand what it *means* for them and their pipeline. Being able to translate numbers into a compelling narrative helps them act on your insights.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Global BD Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Contribute to Business Travel Account ManagementiCan Qualifications Limited · covers 1 of 2 standardsLevel 3
  2. Arranging Business TravelCity and Guilds of London Institute · covers 1 of 2 standardsLevel 3
  3. Business Travel PlanningNCFE · covers 1 of 2 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Data Storytelling for Sales

It's not enough to just present data; sales reps need to understand what it *means* for them and their pipeline. Being able to translate numbers into a compelling narrative helps them act on your insights.

  • Audience-centric communication
  • Visualisation best practices
  • Identifying the 'so what?'
  • Simplifying complexity

What you’ll use

Skills this role draws on

Technical

  • Territory & Account Planning Fundamentals
  • Lead Qualification Frameworks (BANT/MEDDPICC)
  • Competitive Intelligence Analysis (Basic)
  • Go-to-Market (GTM) Support
  • Pipeline Management & Forecasting Awareness
  • Cross-Cultural Communication

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Administrative Assistant / Office Support

    1-2 years

    Skills to master

    • Organisation, data entry, scheduling, clear communication, managing multiple tasks.

    You're ready to move on when

    • You're the person who everyone relies on to keep things organised and accurate.
    • You've shown initiative in improving an administrative process.
    • You're eager to move into a role with more direct business impact.
  2. 2

    Customer Service Representative

    1-2 years

    Skills to master

    • Problem-solving, active listening, clear communication (written and verbal), managing customer expectations, data logging.

    You're ready to move on when

    • You're great at understanding customer needs and finding solutions.
    • You've handled complex queries and documented them meticulously.
    • You're interested in understanding the 'why' behind sales and business growth.
  3. 3

    Marketing Assistant / Intern

    0-1 year

    Skills to master

    • Market research, lead generation basics, campaign support, data analysis (basic), content creation (basic).

    You're ready to move on when

    • You've helped build lead lists or research target audiences for campaigns.
    • You understand the basics of how marketing funnels work.
    • You're keen to get closer to the sales process and direct revenue generation.

11Where this role leads

The long view:This role is a fantastic launchpad. Where you go from here is really up to you and your ambition. We're here to help you build the skills and experience to get there, whether that's becoming a deep subject matter expert or moving into leadership.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Global BD Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Global BD Analyst (Level 002)

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Contribute to Business Travel Account ManagementLevel 3

Applied to your work in Global BD Coordinator

By completing this unit, learners will understand business travel account management, monitor client travel usage, maintain travel information, and assist customers within travel policies.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Global BD Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • CRM Data AccuracyThe percentage of owned CRM records (contacts, accounts) that are complete and correct.You've added 100 new contacts this week. If 99 have correct titles, company names, and contact details, that's 99% accuracy. We're aiming for near-perfection here.Greater than 98% accuracy on all new and updated records.
  • Qualified Leads GeneratedThe number of new, sales-ready leads you've researched and added to the sales pipeline that meet our 'Ideal Customer Profile' (ICP).You identified 30 potential clients in Germany, researched their key contacts, and added them to Salesforce. 28 of those were accepted by the German sales team as legitimate opportunities. That's a good month.25+ qualified leads per month for assigned sales reps.
  • Report Delivery PunctualityThe percentage of standard weekly or monthly reports delivered on time.The Monday morning 'Pipeline Update' report for APAC sales needs to be in their inboxes by 9 AM GMT. If it's there every Monday for a quarter, you're hitting this metric.100% on-time delivery for all recurring reports.
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Global BD Coordinator to Global BD Analyst (Level 002), and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Global BD Analyst (Level 002)→ your design
Where this takes you

This role is a fantastic launchpad. Where you go from here is really up to you and your ambition. We're here to help you build the skills and experience to get there, whether that's becoming a deep subject matter expert or moving into leadership.

See Your Progress GrowIllustration
Global BD Coordinator
  • Territory & Account Planning Fundamentals
  • Lead Qualification Frameworks (BANT/MEDDPICC)
  • Competitive Intelligence Analysis (Basic)
  • Go-to-Market (GTM) Support
  • Pipeline Management & Forecasting Awareness
  • Cross-Cultural Communication
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Global BD Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Global BD Analyst (Level 002)

    2-3 years in the Coordinator role

    You'll move from executing assigned tasks to independently owning data integrity and reporting for a specific territory or sales team. More autonomy, more responsibility for outcomes.

    • Building custom reports and dashboards in Salesforce.
    • A/B testing messaging in sales engagement tools.
    • Deeper analysis of market trends and competitive landscapes.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of BD work can be repetitive. But what if you could offload the grunt work and focus on the really interesting stuff? This isn't about replacing you; it's about giving you superpowers.

We're not just talking about 'future tech' here. We're actively integrating AI tools into our daily workflow to make your job smoother, faster, and frankly, a lot more fun. Think of AI as your personal, tireless assistant, handling the tedious bits so you can focus on strategy and insight.

Automated Contact & Account Research

Imagine AI tools scraping LinkedIn, news sites, and company pages for you. They'll auto-populate and enrich CRM records with fresh data, job changes, and even intent signals. No more manual copy-pasting for hours on end.

AI-Powered Account Prioritisation

Our AI will analyse CRM and third-party data to score and rank target accounts based on their 'propensity to buy.' This goes way beyond simple demographics, looking at real-time intent signals like a company hiring for a specific role or a sudden spike in their web traffic. You'll know exactly who to focus on.

Generative Pre-Meeting Briefs

Use a GPT-based tool connected to our CRM and internal wikis to generate instant, comprehensive pre-meeting briefs. It'll summarise account history, key contacts, recent news, and even suggest potential talking points. Your sales reps will love you for this.

Personalised Outreach at Scale

AI can draft hyper-personalised email snippets for outreach sequences. It'll pull details from a prospect's LinkedIn profile, recent articles, and company reports, allowing for tailored messaging without you having to write every single one from scratch. Volume meets personalisation.

Common questions

Common questions

How do you become a Global BD Coordinator?

Common routes in include Administrative Assistant / Office Support (1-2 years), Customer Service Representative (1-2 years) and Marketing Assistant / Intern (0-1 year). Times vary with prior experience.

Where can a Global BD Coordinator progress to?

This role can lead on to Global BD Analyst (Level 002) (2-3 years in the Coordinator role), depending on the skills you build.

What level is a Global BD Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Global BD Coordinator?

Increasingly, Data Storytelling for Sales. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Global BD Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 2 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Global BD Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in International Business Global

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain here – data analysis, market research, CRM management, cross-cultural communication – are highly transferable. You could move into Sales Operations, Marketing Operations, Market Research, or even a pure Data Analyst role in almost any industry. International business experience is always in demand.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.