City and Guilds of London Institute · RQF Level 3

City & Guilds Level 3 Diploma in Travel and Tourism (QCF)

You don’t just earn this. You learn to use it, one-to-one, on your own real work.

  • LevelRQF Level 3
  • Total credits54
  • Units in this qualification29

Awarded by City and Guilds of London Institute · on the Ofqual register

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What you’ll learn

What each unit actually teaches you to do

These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.

Air Fares and TicketingReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand airfare terms and definitions
  • Construct fares for journeys that include more than one class
  • Construct fares for journeys that are via a city which has a higher fare
  • Construct fares for journeys that include visiting the same city more than once
  • Construct Special Fares using the mileage system
  • Calculate backhaul and circle trip minimum checks
  • Construct fares using various breakpoints
Ancillary Sales and ServicesReal unit · City and Guilds of London Institute
This unit covers ancillary products and services in the travel and tourism sector. You'll understand the nature and scope of ancillary sales, identify customer needs, and develop skills to provide appropriate ancillary products and services to customers.

What you'll be able to do

  • Understand the nature and scope of ancillary products and services offered to travel and tourism customers.
  • Understand the benefits of ancillary sales for both customers and travel and tourism businesses.
  • Understand how to identify customer needs and preferences for ancillary products and services.
  • Understand how to effectively provide ancillary products and services to customers.
  • Understand the sales techniques and communication skills required to promote ancillary products and services.
  • Understand the legal and ethical considerations related to the sale of ancillary products and services.
Applied business travel skillsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Book business travel
  • Provide administrative services for business travel
  • Build and maintain effective working relationships in business travel
Arranging Business TravelReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the use of customer profiling in business travel
  • Understand business travel promotional schemes
  • Understand considerations for business travel throughout the world
  • Plan business travel itineraries
  • Arrange discounted airfares for the business traveller
  • Arrange rail travel for the business traveller
  • Arrange accommodation for the business traveller
  • Understand travel services for the business traveller
  • Understand ancillary travel support services for the business traveller
Conferences and EventsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to plan conferences and events
  • Co-ordinate conferences and events
  • Evaluate conferences and events
Developing People in Travel and TourismReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how organisations plan training
  • Understand mentoring and coaching skills
  • Understand training plans for individual employees
  • Plan, deliver and evaluate training sessions
  • Understand leadership skills in human resource development
  • Motivate and develop teams in travel and tourism organisations
Development of tour operators' products and servicesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand UK tour operators’ products and services
  • Identify potential travel and tourism products and services
  • Understand development schedules for new travel and tourism products and services
Farm and Rural Tourism in the UKReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the development of farm tourism
  • Understand farm tourism products
  • Understand the expansion of rural tourism
  • Understand what motivates rural tourism visitors
Foreign ExchangeReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to prepare for foreign exchange transactions
  • Calculate foreign exchange
Holiday Park HostsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the requirements for working in a holiday park
  • Understand how to prepare and maintain holiday park accommodation
  • Provide tourist related information
  • Prepare and present a welcome event
Investigating the Cruise IndustryReal unit · City and Guilds of London Institute

What you'll be able to do

  • Know about the cruise industry
  • Understand the cruise market
  • Select cruises that appeal to cruise customers and meet specific needs
  • Understand the effects of an expanding cruise industry
Overseas RepresentativesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Organise weekly excursion programmes for customers in resorts
  • Train resort staff on weekly excursion programmes
  • Understand how to evaluate excursion programmes
Overseas Resort OperationsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to monitor quality of in-resort operations
  • Understand how feedback is used to improve the standard of supplied products and services
Package HolidaysReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand package holiday products
  • Arrange package holidays on behalf of customers
Planning and Delivering Guided ToursReal unit · City and Guilds of London Institute

What you'll be able to do

  • Plan guided tours
  • Conduct guided tours
  • Evaluate guided tours
Principles of Marketing for Travel and TourismReal unit · City and Guilds of London Institute
This unit introduces marketing principles within the travel and tourism industry. You'll understand the role of marketing, conduct market research, assess the impact of internet marketing, and develop marketing plans tailored to travel and tourism businesses.

What you'll be able to do

  • Understand the role and importance of marketing within the travel and tourism industry.
  • Understand the key marketing principles applicable to the travel and tourism sector.
  • Understand the specific requirements of marketing travel and tourism products and services.
  • Understand how to conduct effective market research to inform marketing decisions in the travel and tourism industry.
  • Understand various market research methodologies and their application in the travel and tourism context.
  • Understand the impact of internet marketing on the travel and tourism industry.
  • Understand the different online marketing channels and their effectiveness.
  • Develop a comprehensive marketing plan for a travel and tourism business or product.
  • Implement and monitor a marketing plan, adapting it as necessary.
Promotions and Sales in Travel and TourismReal unit · City and Guilds of London Institute
This unit provides learners with knowledge and skills to promote and sell travel and tourism products and services. You'll explore promotional activities, factors influencing promotional choices, sales techniques, closing sales, and after-sales service.

What you'll be able to do

  • Understand the range of promotional activities used to market travel and tourism products and services.
  • Understand the factors that influence the selection of appropriate promotional activities.
  • Understand how to plan and implement effective promotional campaigns.
  • Sell travel and tourism products and services effectively.
  • Use appropriate sales techniques to meet customer needs and achieve sales targets.
  • Understand how to handle customer enquiries and objections effectively.
  • Understand how to close a sale for travel and tourism products and services.
  • Understand the importance of securing commitment from the customer.
  • Understand the procedures for finalising a sale and processing payment.
  • Understand the importance of after sales service in travel and tourism.
  • Understand how to provide excellent after sales support to ensure customer satisfaction and loyalty.
  • Understand how to handle customer complaints and resolve issues effectively.
Respond to Emergency and Problem Situations in Tourism DestinationsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to manage emergencies and problem situations in resort
  • Understand how to respond after emergency and problem situations
Ski Chalet HostsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand how to clean and service ski chalet accommodation
  • Welcome ski chalet guests
  • Provide ski chalet cuisine
Special interest holidays and independent travelReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand independent and special interest travel customers
  • Plan and construct itineraries for travel and tourism customers
  • Calculate the cost of special interest holidays
  • Calculate the cost of independent travel
Tourism in the UKReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the structure of tourism in the UK
  • Understand visitor trends in the UK
  • Understand the appeal of the UK to visitors
  • Provide information to visitors
Travel InsuranceReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand key features of travel insurance
  • Understand insurance policies
  • Understand the cover offered by specialist travel insurance
  • Understand information required before issuing a travel insurance policy
  • Calculate premiums for specialist travel insurance
Travel and Tourism Destinations - EnglandReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles affecting product management for destinations in England
  • Understand England as a tourist destination
Travel and Tourism Destinations - IrelandReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles affecting product management for destinations in Ireland
  • Understand Ireland as a tourist destination
Travel and Tourism Destinations - WalesReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles affecting product management for destinations in Wales
  • Understand Wales as a tourist destination
Travel and Tourism LegislationReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand package travel, package holidays and package tours regulations
  • Understand legislation that applies to the UK Travel and Tourism Industry
Travel and tourism destinations - ScotlandReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles affecting product management for destinations in Scotland
  • Understand Scotland as a tourist destination
Worldwide Travel and Tourism DestinationsReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the principles affecting product planning to worldwide destinations
  • Understand Europe as a tourist destination
  • Understand the Americas as a tourist destination
  • Understand Africa and the Middle East as a tourist destination
  • Understand Australasia and Oceania as a tourist destination
  • Understand Asia as a tourist destination
Worldwide adventure tourismReal unit · City and Guilds of London Institute

What you'll be able to do

  • Understand the adventure tourism industry and its market
  • Understand the adventure tourism experience
  • Understand worldwide adventure tourism products
  • Understand trends and developments in adventure tourism

The honest bit

You’ve started things before

Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

Your passport

Every credit is a stamp you keep

Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.

Air Fares and TicketingAncillary Sales and ServicesApplied business travel skillsArranging Business TravelConferences and EventsDeveloping People in Travel and TourismDevelopment of tour operators' products and servicesFarm and Rural Tourism in the UK

Each stamp is a real unit registered against this qualification.

Who’d teach you this

The Evidence Evaluator

Assessor

Helps you show what you can actually do, gathering the evidence that proves it as you learn.

Meet all twelve tutors

Where this connects

Where these credits take you

A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.

See Your Progress GrowIllustration
City & Guilds Level 3 Diploma in Travel and Tourism (QCF)
  • Arrange travel itineraries
  • Contribute to business travel account management
  • Respond to emergencies and major incidents during an expedition
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

Skills it covers

What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.

Arrange travel itinerariesContribute to business travel account managementRespond to emergencies and major incidents during an expedition

How you’ll actually learn this

One-to-one, on your own real work

A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.

One-to-one, on your real workNo lectures, no past-papers. Every unit is practised on the actual tasks your job throws at you, a tutor beside you, not a video in front of you.
Taught to the top, not the testMost courses stop at remembering. Your companion keeps climbing: analysing, judging, creating. That’s the part a machine can’t do for you.
Credits you keep, a map that continuesEvery unit is regulated and yours for good. The day you finish, Zavmo already knows the next role your new credits open.
Air Fares and TicketingLevel 3

Applied to your own work

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.
Your PlanIllustration

Built for City & Guilds Level 3 Diploma in Travel and Tourism (QCF)

29 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.

  1. Air Fares and Ticketing
  2. Ancillary Sales and Services
  3. Applied business travel skills
  4. Arranging Business Travel
  5. Conferences and Events
  6. Developing People in Travel and Tourism

and 23 more in the full unit list below.

These are the real units of this credential, in its own order. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

Why it sticks

Most courses stop at remembering

There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.

  1. 6CreateThe Creative Catalyst
  2. 5EvaluateThe Evidence Evaluator
  3. 4AnalyseThe Analyst
  4. 3ApplyThe Coach
  5. 2UnderstandThe Connector
  6. 1RememberThe Builder

Where most courses leave you Where Zavmo takes you

Why this matters: AI can already remember and understand for you. What it can’t do is take your real problem and judge the right call. So the only learning worth paying for is the learning that takes you to the top. That’s exactly what a tutor doing it with you, on your real work, is for.

The value

Why the companion is worth £70 a month

You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.

That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.

Earned on your own work, taught to the top.

Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.

Build my plan, free

No card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.