City and Guilds of London Institute · RQF Level 3
City & Guilds Level 3 Certificate In Travel and Tourism (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 3
- Total credits15
- Units in this qualification30
Awarded by City and Guilds of London Institute · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
These are the units City and Guilds of London Institute registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Ancillary Sales and ServicesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the nature and scope of ancillary products and services offered to travel and tourism customers.
- Understand the benefits of ancillary sales for both customers and travel and tourism businesses.
- Understand how to identify customer needs and preferences for ancillary products and services.
- Understand how to effectively provide ancillary products and services to customers.
- Understand the sales techniques and communication skills required to promote ancillary products and services.
- Understand the legal and ethical considerations related to the sale of ancillary products and services.
Arranging Business TravelReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the use of customer profiling in business travel
- Understand business travel promotional schemes
- Understand considerations for business travel throughout the world
- Plan business travel itineraries
- Arrange discounted airfares for the business traveller
- Arrange rail travel for the business traveller
- Arrange accommodation for the business traveller
- Understand travel services for the business traveller
- Understand ancillary travel support services for the business traveller
Conferences and EventsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to plan conferences and events
- Co-ordinate conferences and events
- Evaluate conferences and events
Developing People in Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how organisations plan training
- Understand mentoring and coaching skills
- Understand training plans for individual employees
- Plan, deliver and evaluate training sessions
- Understand leadership skills in human resource development
- Motivate and develop teams in travel and tourism organisations
Developing an Entertainment Programme in Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how a range of entertainment can satisfy different customer types
- Understand factors that contribute to a successful entertainment programme
- Understand how to develop an entertainment programme to meet the needs of a target audience
- Plan, prepare and deliver an entertainment activity to meet the needs of a target audience
- Evaluate an entertainment activity
Development of tour operators' products and servicesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand UK tour operators’ products and services
- Identify potential travel and tourism products and services
- Understand development schedules for new travel and tourism products and services
Farm and Rural Tourism in the UKReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the development of farm tourism
- Understand farm tourism products
- Understand the expansion of rural tourism
- Understand what motivates rural tourism visitors
Foreign ExchangeReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to prepare for foreign exchange transactions
- Calculate foreign exchange
Global Distribution SystemsReal unit · City and Guilds of London Institute
What you'll be able to do
- Apply full basic user security
- Create complex multiple sector air bookings
- Be able create itineraries applying Supplementary Passenger Services
- Apply changes to components within booking files
- Quote and analyse automated fare information and basic ticketing entries
- Use supplementary information held in the GDS
- Use a GDS queue system
Holiday Park HostsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the requirements for working in a holiday park
- Understand how to prepare and maintain holiday park accommodation
- Provide tourist related information
- Prepare and present a welcome event
Investigating the Cruise IndustryReal unit · City and Guilds of London Institute
What you'll be able to do
- Know the historical development of the cruise industry to the present day
- Understand different cruise experiences available
- Understand what motivates customers to take a cruise
- Select cruises to match customer expectations
- Know the employment opportunities available in the cruise industry within the UK
Overseas RepresentativesReal unit · City and Guilds of London Institute
What you'll be able to do
- Organise weekly excursion programmes for customers in resorts
- Train resort staff on weekly excursion programmes
- Understand how to evaluate excursion programmes
Overseas Resort OperationsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to monitor quality of in-resort operations
- Understand how feedback is used to improve the standard of supplied products and services
Package HolidaysReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand package holiday products
- Arrange package holidays on behalf of customers
Planning and Delivering Guided ToursReal unit · City and Guilds of London Institute
What you'll be able to do
- Plan guided tours
- Conduct guided tours
- Evaluate guided tours
Principles of Marketing for Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the role and importance of marketing within the travel and tourism industry.
- Understand the key marketing principles applicable to the travel and tourism sector.
- Understand the specific requirements of marketing travel and tourism products and services.
- Understand how to conduct effective market research to inform marketing decisions in the travel and tourism industry.
- Understand various market research methodologies and their application in the travel and tourism context.
- Understand the impact of internet marketing on the travel and tourism industry.
- Understand the different online marketing channels and their effectiveness.
- Develop a comprehensive marketing plan for a travel and tourism business or product.
- Implement and monitor a marketing plan, adapting it as necessary.
Principles of Supervising Customer Service Performance in Hospitality Leisure Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to develop a customer service culture within their business
- Understand how to build teams and motivate colleagues through techniques such as on-site coaching
- Understand how to effectively monitor and communicate levels of customer service performance
Promotions and Sales in Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the range of promotional activities used to market travel and tourism products and services.
- Understand the factors that influence the selection of appropriate promotional activities.
- Understand how to plan and implement effective promotional campaigns.
- Sell travel and tourism products and services effectively.
- Use appropriate sales techniques to meet customer needs and achieve sales targets.
- Understand how to handle customer enquiries and objections effectively.
- Understand how to close a sale for travel and tourism products and services.
- Understand the importance of securing commitment from the customer.
- Understand the procedures for finalising a sale and processing payment.
- Understand the importance of after sales service in travel and tourism.
- Understand how to provide excellent after sales support to ensure customer satisfaction and loyalty.
- Understand how to handle customer complaints and resolve issues effectively.
Respond to Emergency and Problem Situations in Tourism DestinationsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to manage emergencies and problem situations in resort
- Understand how to respond after emergency and problem situations
Ski Chalet HostsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand how to clean and service ski chalet accommodation
- Welcome ski chalet guests
- Provide ski chalet cuisine
Special interest holidays and independent travelReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand independent and special interest travel customers
- Plan and construct itineraries for travel and tourism customers
- Calculate the cost of special interest holidays
- Calculate the cost of independent travel
Tourism in the UKReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the structure of tourism in the UK
- Understand visitor trends in the UK
- Understand the appeal of the UK to visitors
- Provide information to visitors
Travel and Tourism Destinations - EnglandReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles affecting product management for destinations in England
- Understand England as a tourist destination
Travel and Tourism Destinations - IrelandReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles affecting product management for destinations in Ireland
- Understand Ireland as a tourist destination
Travel and Tourism Destinations - WalesReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles affecting product management for destinations in Wales
- Understand Wales as a tourist destination
Travel and Tourism LegislationReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand package travel, package holidays and package tours regulations
- Understand legislation that applies to the UK Travel and Tourism Industry
Travel and tourism destinations - ScotlandReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles affecting product management for destinations in Scotland
- Understand Scotland as a tourist destination
Work Placement in Travel and TourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Prepare for a work placement
- Know the organisation in which the work placement occurs
- Understand and demonstrate the required skills, attributes and behaviours for a successful work placement
- Evaluate the work placement undertaken to inform career choices
Worldwide Travel and Tourism DestinationsReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the principles affecting product planning to worldwide destinations
- Understand Europe as a tourist destination
- Understand the Americas as a tourist destination
- Understand Africa and the Middle East as a tourist destination
- Understand Australasia and Oceania as a tourist destination
- Understand Asia as a tourist destination
Worldwide adventure tourismReal unit · City and Guilds of London Institute
What you'll be able to do
- Understand the adventure tourism industry and its market
- Understand the adventure tourism experience
- Understand worldwide adventure tourism products
- Understand trends and developments in adventure tourism
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 3 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Complete foreign exchange transactions
- Contribute to business travel account management
- Respond to emergencies and major incidents during an expedition
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your own work
Learners will gain an understanding of ancillary products and services in travel and tourism, including their nature, scope, and benefits. The unit also covers how to identify customer needs and provide appropriate ancillary offerings.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for City & Guilds Level 3 Certificate In Travel and Tourism (QCF)
30 units in this credential, in the order it lists them, awarded by City and Guilds of London Institute.
- Ancillary Sales and Services
- Arranging Business Travel
- Conferences and Events
- Developing People in Travel and Tourism
- Developing an Entertainment Programme in Travel and Tourism
- Development of tour operators' products and services
and 24 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.