The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Associate International Market Analyst (L1)
1-2 yearsSkills to master
- Data gathering, basic Excel modelling, understanding core market research methodologies, clear report writing.
You're ready to move on when
- Consistently delivers accurate data pulls and updates standard reports on time.
- Can explain the 'what' of market trends without significant guidance.
- Demonstrates a strong eagerness to learn and take on more responsibility.
- 2
Data Analyst (Generalist)
2-3 yearsSkills to master
- Advanced SQL, Python (pandas), dashboarding in Tableau/Power BI, strong data cleaning and manipulation skills across various datasets.
You're ready to move on when
- Proficient in SQL and a BI tool, able to build complex queries and dashboards independently.
- Has experience working with diverse datasets and can spot data quality issues.
- Shows an interest in applying analytical skills to business strategy, not just operational reporting.
- 3
Business Analyst (with international exposure)
2-4 yearsSkills to master
- Requirements gathering, process mapping, stakeholder management, translating business needs into data requirements, understanding of business operations.
You're ready to move on when
- Has worked closely with business units to define problems and deliver data-driven solutions.
- Can communicate effectively with both technical and non-technical audiences.
- Demonstrates an understanding of commercial drivers and how data supports them.