The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Total Ecosystem Contribution to Revenue
The percentage of total company revenue that is directly sourced or significantly influenced by our global partner ecosystem.
Target · Increase from 25% to 35% within 2 yearsIf total company revenue is £100M, and £30M comes through partners, that's a 30% contribution. We want to see that number climb.
Partner Business Unit P&L
The overall profitability and financial health of the global alliances business unit, including partner programme costs, MDF ROI, and partner-driven revenue.
Target · Achieve a positive P&L contribution within 18 months, growing to £5M+ annuallyYou'll be accountable for a £2M budget for partner programmes and MDF, and your team needs to deliver £10M+ in revenue to make it a net positive for the company.
Growth Rate of Partner Business vs. Direct Sales
Comparing the year-over-year growth rate of partner-driven revenue against our direct sales revenue to ensure the ecosystem is scaling faster or at least on par.
Target · Partner business growth rate > 1.2x direct sales growth rateIf direct sales grew 20%, we'd expect partner business to grow at least 24%.
Strategic Integrations Launched & Adopted
The number of high-impact product integrations with strategic partners that are successfully launched and seeing measurable customer adoption.
Target · Launch 3-5 major integrations per year, with 70%+ adoption rate within 6 months of launchWe launched a new integration with Salesforce Service Cloud. Are 70% of our joint customers actually using it? That's what we'll be looking at.
Partner Retention & Satisfaction
Keeping our most valuable partners engaged and happy, measured through formal surveys and anecdotal feedback from your team.
Target · Maintain 90%+ retention of Tier 1 partners; achieve 8/10+ average partner satisfaction scoreWe don't just want partners; we want sticky partners who see real value in working with us.
Executive Relationship Strength
How deeply embedded you and your team are with C-suite and senior leadership at our most strategic partners, leading to truly joint initiatives.
- You're getting calls from partner CEOs for advice, not just sales updates. You're invited to their internal strategic planning sessions. Your team has established regular, productive QBRs at the executive level.
Strategic Influence on Product Roadmap
Your ability to shape our internal product development based on ecosystem needs and partner feedback, ensuring we build what's necessary for joint success.
- Product leadership actively seeks your input on new features. Partner-driven requirements appear on our product roadmap. We're building integrations that unlock entirely new market segments because you pushed for them.
Market Perception of Ecosystem
How our partner ecosystem is viewed by industry analysts, customers, and competitors—as a differentiator and a source of innovation.
- Analysts are writing positively about our partner programme. Customers are actively asking for our joint solutions. Competitors are trying to replicate our partner model. We're winning 'Partner Programme of the Year' awards.
Organisational Health & Talent Development
The effectiveness of your global alliances team, including talent retention, skill development, and creating a strong, collaborative culture.
- Low attrition rates within your team. Internal promotions and career growth for your direct reports. Your team is seen as a desirable place to work internally. You're a magnet for top talent in the alliances space.