The scoreboard, honestly: the hard targets, how often each one is actually looked at,
and the quiet human signals that never make it onto a dashboard.
Event Technology ROI
The return on investment for our overall event technology spend, looking at cost savings, operational efficiencies, and attributed business value (e.g., pipeline generated, customer retention).
Target · Achieve a minimum 3:1 ROI on event tech investments annually.After implementing a new global virtual platform, we reduced per-attendee tech costs by 20% while increasing engagement metrics by 15%, leading to a £2M increase in attributed pipeline, demonstrating a strong ROI.
Platform Consolidation & Optimisation
Reducing the number of disparate event technology platforms and optimising existing licences to drive cost efficiencies and improve data flow.
Target · Reduce primary event tech vendors by 20% within 18 months; achieve 90% utilisation of enterprise platform features.Successfully migrated three regional event platforms onto our global enterprise solution, saving £500K in annual licence fees and streamlining data integration processes.
Event Data Quality & Speed to CRM
The accuracy, completeness, and speed at which event-generated data (e.g., attendee registrations, session attendance, lead scans) is integrated into our CRM and marketing automation systems.
Target · Achieve 98% data accuracy for key event fields; reduce lead-to-CRM sync time from 48 hours to 4 hours post-event.Implemented a new data integration strategy that cut lead processing time by 90% for our flagship conference, allowing sales to follow up on hot leads within hours, not days.
Strategic Initiative Delivery
The successful planning, execution, and adoption of new event technology capabilities or major platform upgrades as defined in the annual roadmap.
Target · Deliver 90% of strategic roadmap initiatives on time and within budget, with at least 80% user adoption.Successfully launched our new hybrid event framework and associated tech stack across 5 major events in Q2, hitting all key delivery milestones and achieving strong positive feedback from event teams and attendees.
Strategic Influence & Thought Leadership
Your ability to influence C-suite and senior leadership on the strategic direction of event technology, positioning yourself as a trusted advisor and industry expert.
- Regularly invited to present to the Executive Leadership Team on event tech trends and recommendations
- sought out by other departments for tech advice
- recognised externally through speaking engagements or publications.
Team Leadership & Development
How effectively you lead, mentor, and develop your team of managers and lead technologists, fostering a culture of innovation, accountability, and continuous improvement.
- High team retention rates (above 85%)
- positive feedback in 360-degree reviews regarding leadership and coaching
- demonstrable career progression paths for direct reports
- successful delegation of strategic projects.
Vendor Partnership Management
The quality of our relationships with key event technology vendors, ensuring we get the best service, support, and strategic input from our partners.
- Regular strategic review meetings with top-tier vendors resulting in improved service levels or new feature development
- favourable contract negotiations
- vendors proactively bringing us innovative solutions
- strong references from vendor account managers.
Risk Management & Business Continuity
Your proactive approach to identifying, mitigating, and planning for potential technology risks across our event portfolio, ensuring business continuity.
- Robust disaster recovery plans in place for critical event systems
- zero major tech-related event disruptions over a 12-month period
- regular security audits with no critical findings
- clear escalation paths for high-severity incidents.