The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Customer Service Analyst
1-3 yearsSkills to master
- Mastering data extraction from CRM systems, building basic reports, understanding core contact centre metrics (AHT, FCR), and clearly communicating initial findings to team leads.
You're ready to move on when
- You're the go-to person for data in your current team.
- You're constantly asking 'why' when you see a trend in the numbers.
- You've started building your own dashboards or reports without being asked.
- 2
Junior Business Analyst / Operations Analyst
1-3 yearsSkills to master
- Understanding business processes, translating business requirements into data queries, basic project management, and identifying areas for operational efficiency.
You're ready to move on when
- You've successfully delivered a project that improved a business process.
- You're comfortable with SQL and can extract data from various sources.
- You're good at spotting inefficiencies and suggesting improvements.
- 3
Marketing Analyst / Product Analyst (with customer focus)
2-4 yearsSkills to master
- Understanding customer segmentation, A/B testing, interpreting user behaviour data, and connecting product features to customer satisfaction.
You're ready to move on when
- You've worked extensively with customer behaviour data (e.g., website analytics).
- You're familiar with customer feedback loops and how they influence product decisions.
- You can clearly articulate how product changes impact customer experience.