The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Internal Promotion (Lead Innovation Strategist)
3-5 years as a Lead Innovation Strategist (L4)Skills to master
- Mastering portfolio management, architecting new innovation processes, consistently influencing senior stakeholders, and demonstrating strong team leadership.
You're ready to move on when
- Successfully launched 2-3 significant H2/H3 innovation projects from concept to pilot.
- Consistently received positive feedback on your ability to influence cross-functional VPs and SVPs.
- Developed and mentored multiple junior team members who have progressed in their careers.
- Owned and managed a significant innovation budget (£250K+) with strong financial acumen.
- 2
External Hire (Consultancy Background)
12-15 years in a top-tier management consultancy, specialising in innovation, strategy, or digital transformation (e.g., Senior Manager / Principal level).Skills to master
- Translating strategic frameworks into practical execution, client relationship management at executive levels, and a deep understanding of multiple industry sectors.
You're ready to move on when
- Led multiple strategic engagements for large corporate clients focused on innovation or new venture creation.
- Demonstrated ability to build and manage high-performing project teams.
- Strong track record of influencing C-suite clients and delivering measurable strategic impact.
- A clear understanding of the challenges and opportunities within a corporate innovation environment versus a pure consulting model.
- 3
External Hire (Startup Leadership / Venture Builder)
12-16 years, including significant experience (5-8 years) in a leadership role within a successful startup, scale-up, or corporate venture builder.Skills to master
- Rapid experimentation, fundraising, product-market fit, scaling new businesses, and managing ambiguity in high-growth environments.
You're ready to move on when
- Successfully launched and scaled a new product or business unit, ideally achieving significant revenue or user growth.
- Experience building and leading cross-functional teams in a fast-paced environment.
- Deep practical experience with Lean Startup, Design Thinking, and agile development methodologies.
- Ability to adapt entrepreneurial 'scrappiness' to a larger corporate context while navigating internal complexities.