Institute of Sales Management · RQF Level 6
ISM Level 6 Certificate In Strategic sales management (RQF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 6
- Total credits28
- Guided learning125 hours
- Units in this qualification8
Awarded by Institute of Sales Management · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
Aimed at sales professionals, the ISM Level 6 Certificate in Strategic Sales Management (RQF) focuses on key aspects of strategic sales. Learners explore managing sales-related change, developing customer insight, leadership in sales, and sales forecasting. It provides a foundation for strategic sales management within an organisation.
These are the units Institute of Sales Management registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Developing and using customer insightReal unit · Institute of Sales Management
What you'll be able to do
- Understand how customer insight can contribute to improved sales results within an organisation
- Analyse information from various sources to provide actionable customer insight
- Use customer insight effectively to support sales-related activities and improve performance
Developing strategic relationships with major customersReal unit · Institute of Sales Management
What you'll be able to do
- Understand the principles of developing strategic relationships with major customers to achieve mutual benefit.
- Identify major customers and develop major customer plans that are mutually beneficial and aligned with organisational goals.
- Develop and maintain strategic relationships with major customers to meet mutual objectives and enhance long-term partnerships.
- Evaluate the success of strategic relationship activities and plan for future activities to optimise customer value and organisational performance.
Leadership and management in salesReal unit · Institute of Sales Management
What you'll be able to do
- Understand the key principles of leadership in sales, including motivation, communication, and performance management.
- Understand the key principles of management in sales, including planning, organising, and controlling sales activities.
- Understand how to contribute to the direction of the organisation through effective sales leadership and management practices.
- Review own leadership and management skills in sales, identifying strengths, weaknesses, and areas for development.
Leading a culture for responsible sellingReal unit · Institute of Sales Management
What you'll be able to do
- Understand the impact of a culture for responsible selling on an organisation, including its effects on reputation, customer loyalty, and financial performance.
- Understand how to lead a culture for responsible selling, including setting ethical standards, providing training, and monitoring compliance.
- Respond to challenges when implementing a culture for responsible selling, including addressing resistance, resolving conflicts, and managing ethical dilemmas.
Managing sales-related changeReal unit · Institute of Sales Management
What you'll be able to do
- Understand the internal and external forces that drive sales-related change within an organisation.
- Understand the internal and external forces that drive sales-related change within an organisation.
- Understand how to secure support and buy-in from stakeholders for sales-related change initiatives.
- Understand how to effectively manage a sales-related change process to minimise disruption and maximise positive outcomes.
Planning and implementing sales and marketing strategyReal unit · Institute of Sales Management
What you'll be able to do
- Understand the key components of a sales and marketing strategy.
- Understand the processes involved in strategic sales and marketing planning.
- Understand how to implement a sales and marketing strategy effectively.
- Understand how to implement sales and marketing plans to achieve organisational objectives.
Sales forecasting and budgetingReal unit · Institute of Sales Management
What you'll be able to do
- Understand the impact of accurate sales forecasting on organisational planning and resource allocation.
- Understand the various factors that may affect sales trends and forecasting accuracy.
- Understand and apply qualitative and quantitative techniques for forecasting sales.
- Understand the importance of monitoring actual sales performance against forecast sales and taking corrective action.
- Understand different budgeting methods and their application to sales activities.
Salesforce organisationReal unit · Institute of Sales Management
What you'll be able to do
- Understand different approaches to organising a salesforce to maximise performance.
- Understand the impact of internal and external factors on the organisation of the salesforce.
- Use sales planning and sales trend analysis to inform salesforce resourcing decisions.
- Review salesforce structure and recommend improvements.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 6 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Develop Strategic Relationships with Major Clients
- Develop a customer insight strategy
- Develop and Manage Strategic Relationships with Major Customers
- Develop, implement and evaluate a customer insight strategy
- Implement and evaluate a customer insight strategy
Where this can lead
Customer Insight Manager
Your journey as a Customer Insight Manager here is just the beginning. We're not just offering a job; we're offering a career path where you can continually grow, learn, and make a significant impact on our business and the wider industry. We're excited to see where you'll take us.
See the whole journey →Showing 6 roles, drawn from 134 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
This unit enables learners to understand how customer insight contributes to sales performance. Learners will analyse data from various sources to provide actionable customer insight and apply this knowledge to support sales-related activities effectively.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for ISM Level 6 Certificate In Strategic sales management (RQF)
8 units in this credential, in the order it lists them, awarded by Institute of Sales Management.
- Developing and using customer insight
- Developing strategic relationships with major customers
- Leadership and management in sales
- Leading a culture for responsible selling
- Managing sales-related change
- Planning and implementing sales and marketing strategy
and 2 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.