The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Creative Project Lead (L3) to Manager
3-5 years as an L3Skills to master
- Mastering end-to-end project ownership, demonstrating informal leadership by mentoring juniors, successfully navigating complex stakeholder landscapes, and consistently delivering validated innovation projects.
You're ready to move on when
- Successfully led 3+ complex innovation projects from concept to validation, with demonstrable impact.
- Consistently sought out opportunities to mentor and guide junior team members.
- Proactively managed project budgets and presented financial implications to senior stakeholders.
- Demonstrated strong influencing skills, gaining buy-in from cross-functional teams without direct authority.
- Actively contributed to improving innovation processes and methodologies within the team.
- 2
Product Manager / Senior Product Manager to Manager, Innovation Projects
4-7 years in Product Management rolesSkills to master
- A deep understanding of product lifecycle management, user research, market analysis, and agile development. You'll need to demonstrate experience with early-stage product development and a strong interest in venturing into highly ambiguous, unproven areas.
You're ready to move on when
- Experience launching new products or significant features from scratch, not just optimising existing ones.
- Strong track record of user-centric design and data-driven decision-making.
- Ability to articulate and defend product strategy to senior leadership.
- Demonstrated ability to lead cross-functional teams (even if not direct reports).
- A clear passion for exploring truly novel ideas and tolerating high levels of uncertainty.
- 3
Consultant (Innovation/Strategy) to Manager, Innovation Projects
5-8 years in a relevant consulting roleSkills to master
- Expertise in innovation methodologies, strategic problem-solving, client management, and delivering tangible outcomes. You'll need to show you can transition from advising to hands-on leadership within a corporate environment.
You're ready to move on when
- Led innovation strategy or implementation projects for multiple clients.
- Strong capabilities in Design Thinking, Lean Startup, and business model generation.
- Experience managing project teams and client relationships.
- Ability to translate strategic recommendations into actionable plans.
- A desire to build and lead internal capabilities rather than just advise.