The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
From Innovation Analyst (L1)
1.5 - 3 yearsSkills to master
- Moving from executing tasks to owning entire workstreams, independently designing experiments, and taking responsibility for delivering validated insights. You'll need to master stakeholder communication and basic influencing.
You're ready to move on when
- Consistently delivering high-quality research and analysis with minimal supervision.
- Proactively identifying opportunities for new experiments or improvements to existing processes.
- Successfully leading small, defined tasks or sub-projects from start to finish.
- Receiving positive feedback on your ability to communicate findings clearly and concisely.
- 2
From Management Consulting (Junior Consultant)
2 - 4 yearsSkills to master
- Adapting from a client-service model to an internal execution role, building deep organisational knowledge, and getting comfortable with the 'messiness' of internal politics. You'll need to learn how to drive change without the external consultant's mandate.
You're ready to move on when
- Experience leading specific work packages or modules within consulting engagements.
- Strong analytical and problem-solving skills, with a focus on practical, implementable solutions.
- Demonstrated ability to manage client relationships and present findings effectively.
- A genuine desire to 'build' and 'own' solutions, rather than just 'advise'.
- 3
From Product Management (Associate Product Manager)
2 - 4 yearsSkills to master
- Shifting focus from feature delivery to broader business model innovation and early-stage validation. You'll need to broaden your understanding beyond a single product to explore new markets and customer segments. It's about 'what *should* we build?' rather than 'how do we build this feature?'
You're ready to move on when
- Experience with user research, A/B testing, and defining MVPs for product features.
- A strong understanding of product lifecycle management and agile methodologies.
- Ability to articulate customer needs and translate them into product requirements.
- A curiosity for exploring entirely new business opportunities beyond existing product lines.