Excellence, Achievement & Learning Limited · RQF Level 2
EAL Level 2 Certificate In Principles of Sales (QCF)
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 2
- Total credits18
- Guided learning192 hours
- Units in this qualification13
Awarded by Excellence, Achievement & Learning Limited · on the Ofqual register
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See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
The EAL Level 2 Certificate in Principles of Sales is for individuals working, or intending to work, in sales roles. It includes customer service, presentation skills, and competitor analysis. Learners will gain an understanding of sales targets and personal responsibilities within the sales environment.
These are the units Excellence, Achievement & Learning Limited registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Competitor analysis in the sales environmentReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the use of sales-related information for decision-making, performance monitoring, and strategic planning.
- Understand the collection and storage requirements of sales-related information, including data protection and security considerations.
- Understand the use of tools and methods for analysing quantitative and qualitative sales-related information, such as statistical analysis and market research.
- Understand how the results of competitor analysis are used to inform sales strategies, identify opportunities, and improve competitive advantage.
Customer service in salesReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand how to build long-term relationships with customers, focusing on trust, communication, and mutual benefit.
- Understand approaches to managing customer accounts, including segmentation, targeting, and personalisation.
- Understand the importance of customer loyalty and how it contributes to business success.
- Understand the importance of the brand and organisational reputation in attracting and retaining customers.
- Understand how to meet the customers’ after-sales service needs, including handling queries, complaints, and providing support.
Principles of online sellingReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand how to plan online selling strategies, including target audience identification and marketing approaches.
- Understand implementation issues in online selling, such as website design, security, and payment processing.
- Understand evaluation processes for online selling, including website analytics and customer feedback mechanisms.
Principles of personal responsibilities and working in a business environmentReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Know the employment rights and responsibilities of the employee and employer, as defined by UK employment law.
- Understand the purpose of health, safety and security procedures in a business environment, and how to follow them.
- Understand how to communicate effectively with others in a business environment, including verbal, non-verbal, and written communication.
- Understand how to work with and support colleagues to achieve common goals.
- Plan own work and be accountable to others for completing tasks on time and to the required standard.
- Understand the purpose of improving own performance in a business environment and how to do so through training, feedback, and self-reflection.
- Understand the types of problems that may occur in a business environment and how to deal with them effectively, including conflict resolution and problem-solving techniques.
Principles of presentations and demonstrations in salesReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand how to prepare for a sales presentation or demonstration, including identifying objectives, researching the audience, and developing compelling content.
- Understand how to deliver a sales presentation or demonstration effectively, including using visual aids, engaging the audience, and handling questions.
- Understand the role of evaluating sales presentations/demonstrations to identify areas for improvement and measure success.
Principles of selling at trade fairs and exhibitionsReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the basis for deciding whether to participate in trade fairs and exhibitions as a sales strategy
- Understand how to prepare effectively for participation in trade fairs and exhibitions
- Understand various techniques for selling products or services at trade fairs and exhibitions
Understanding business awareness in salesReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand business issues in the sales environment, including market trends, competitor activity, and economic factors.
- Understand the importance of business news in the sales environment and how it can inform sales strategies.
- Understand the use of networking in sales to build relationships and generate leads.
Understanding customers’ creditworthiness for sales purposesReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the processes involved in assessing customers’ creditworthiness for sales purposes
- Understand how customers’ ongoing credit status is monitored within a sales environment
Understanding legal, regulatory and ethical requirements in sales or marketingReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing activities
- Understand the legal, regulatory and ethical limits of the sales or marketing role within an organisation
Understanding sales targetsReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand how sales targets are calculated within an organisation.
- Understand the use of sales targets to motivate staff and monitor performance.
- Understand how to collect sales-related data accurately and efficiently.
- Understand how to evaluate sales performance against set targets and identify areas for improvement.
Understanding sales techniques and processesReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the stages of the sales cycle and their importance.
- Understand the buyer decision-making process and how to influence it.
- Understand how to generate and qualify sales leads effectively.
- Understand how to sell by inbound telephone call, including handling enquiries and closing sales.
- Understand how to sell by outbound telephone call, including prospecting and appointment setting.
- Understand the principles of selling face to face, including building rapport and presenting solutions.
- Understand how to close a sale and overcome objections.
- Understand how to process sales orders accurately and efficiently.
Understanding the relationship between sales and marketingReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the impact of different organisational structures on the effectiveness of sales and marketing functions.
- Understand the interface between sales and marketing functions and how they can work together effectively.
- Understand the impact of sales and marketing activities on product development processes and innovation.
Understanding the sales environmentReal unit · Excellence, Achievement & Learning Limited
What you'll be able to do
- Understand the characteristics of the sales market and its dynamics
- Understand different types of business focus in sales and marketing strategies
- Manage time effectively in the sales environment to maximise productivity
- Understand the use of IT systems and software in sales operations
- Understand how to communicate information effectively in a sales environment, both internally and externally
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 2 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
Where this can lead
Associate Competitor Research Analyst
Your journey starts here, learning the ropes and building a strong foundation. We're committed to helping you grow, whether that's becoming a top-tier individual contributor or eventually leading a team. The future is pretty open, honestly.
See the whole journey →Showing 6 roles, drawn from 47 job records mapped to this qualification.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will develop an understanding of competitor analysis within sales, including the use, collection, and storage of sales-related information. The unit covers tools and methods for analysing data and applying results to inform sales strategies and improve competitive advantage.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for EAL Level 2 Certificate In Principles of Sales (QCF)
13 units in this credential, in the order it lists them, awarded by Excellence, Achievement & Learning Limited.
- Competitor analysis in the sales environment
- Customer service in sales
- Principles of online selling
- Principles of personal responsibilities and working in a business environment
- Principles of presentations and demonstrations in sales
- Principles of selling at trade fairs and exhibitions
and 7 more in the full unit list below.
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.