London Centre of Marketing · RQF Level 5
LCM Level 5 Diploma in Sales & Marketing Management
You don’t just earn this. You learn to use it, one-to-one, on your own real work.
- LevelRQF Level 5
- Total credits75
- Guided learning299 hours
- Units in this qualification5
Awarded by London Centre of Marketing · on the Ofqual register
Start here
See how this course maps onto your role
Ten quick questions, one per Future Fluency, asked against this qualification rather than a generic one.
About 5 minutes · No card · Nothing to commit to
What you’ll learn
What each unit actually teaches you to do
This Level 5 diploma is designed for individuals seeking advanced skills in sales and marketing management. The qualification covers public relations, business law, and principles of economics. Learners will also study marketing research and services marketing.
These are the units London Centre of Marketing registers against this qualification. It is a catalogue, not a syllabus. Which of them you take depends on the combination the qualification requires, and that is set by the awarding body rather than by us. Every unit here is regulated, and every one you earn is yours to keep.
Business LawReal unit · London Centre of Marketing
What you'll be able to do
- Understand the structure of the legal system and its sources of law
- Know the fundamental principles of contract law, including formation, breach, and remedies
- Apply business law principles to practical scenarios and case studies
- Understand company law and its implications for business operations and governance
- Analyse potential legal risks in business operations and develop mitigation strategies
Marketing ResearchReal unit · London Centre of Marketing
What you'll be able to do
- Understand the purpose of marketing research in informing marketing decisions
- Know different research methodologies, including qualitative and quantitative approaches
- Design a marketing research project, including defining objectives, selecting methods, and developing instruments
- Analyse and interpret research data to draw meaningful conclusions and insights
- Understand ethical considerations in marketing research and ensure responsible data collection and analysis
Principles of EconomicsReal unit · London Centre of Marketing
What you'll be able to do
- Understand basic economic principles, including supply and demand, scarcity, and opportunity cost
- Know key microeconomic and macroeconomic concepts, such as market equilibrium, inflation, and unemployment
- Analyse different market structures, including perfect competition, monopoly, and oligopoly
- Understand economic indicators and their significance in assessing economic performance
- Evaluate the impact of government policies on the economy, including fiscal and monetary policies
Public RelationsReal unit · London Centre of Marketing
What you'll be able to do
- Understand the role of public relations in organisational communication and reputation management
- Know different PR strategies and tactics for various communication objectives
- Plan a comprehensive PR campaign, including objectives, target audiences, and activities
- Evaluate the effectiveness of PR activities using appropriate measurement techniques
- Understand ethical considerations in PR practice and their implications
Services MarketingReal unit · London Centre of Marketing
What you'll be able to do
- Understand the key characteristics that differentiate services from products.
- Know the elements of the service marketing mix and how they are applied.
- Manage service quality to meet customer expectations.
- Understand the principles and importance of customer relationship management in services.
- Analyse service delivery processes to identify areas for improvement.
The honest bit
You’ve started things before
Most courses were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.
There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.
And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.
Your passport
Every credit is a stamp you keep
Level 5 credits are regulated. They don’t vanish when a subscription ends or a website closes. They travel to any employer, and Zavmo keeps the map of what you’ve earned and what’s next.
Each stamp is a real unit registered against this qualification.
Who’d teach you this
The Evidence Evaluator
Assessor
Helps you show what you can actually do, gathering the evidence that proves it as you learn.
Meet all twelve tutorsWhere this connects
Where these credits take you
A qualification is never a dead end here. See the jobs its credits open, the national occupational standards its units map to, and the future skills they quietly build.
- Analyse Marketing Research Data
- Collect and analyse marketing research data
- Collect marketing research data
- Create and develop a public relations strategy for an organisation
- Design and plan marketing research
- Develop an understanding of the organisational environment
- Develop public relations plans
- Implement public relations plans
Where this can lead
Marketing Research Manager
Your journey here is really what you make of it. We're committed to giving you the tools, opportunities, and support to grow, whether that's becoming a deep technical expert, a strategic advisor, or a leader of people. We'll have regular chats about your career aspirations and help you chart a path that excites you.
See the whole journey →Showing 6 roles, drawn from 460 job records mapped to this qualification.
Skills it covers
What the job actually needs. These are the standards the units are built against, in the words employers and awarding bodies already use for the work itself.
How you’ll actually learn this
One-to-one, on your own real work
A qualification is usually something done to you: sit the class, sit the exam, hope it sticks. Here it’s the opposite. You learn it one-to-one with a companion, on your own real work, and you keep going until you can use it, not just recall it.
Applied to your work in any of these jobs
Learners will gain an understanding of the UK legal system and fundamental business law principles. The unit covers contract law, company law, and legal risk analysis, enabling learners to apply legal concepts to practical business scenarios.
- Remember
- Understand
- Apply
- Analyse
- Evaluate
- Create
Built for LCM Level 5 Diploma in Sales & Marketing Management
5 units in this credential, in the order it lists them, awarded by London Centre of Marketing.
- Business Law
- Marketing Research
- Principles of Economics
- Public Relations
- Services Marketing
One to one, not one to many
No two people run this the same way
A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.
- Your actual work Every unit is taught against a live piece of your own work, not a worked example from a textbook.
- What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
- The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
- How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
- Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.
See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.
Why it sticks
Most courses stop at remembering
There’s a well-known ladder of how deeply you learn something, called Bloom’s Taxonomy. Most courses get you up the first two rungs: you remember some facts, you pass a test, you forget it. Real skill lives at the top. Judging, deciding, creating. And this isn’t a generic ladder: every rung has a named Zavmo tutor who walks you up it.
- 6CreateThe Creative Catalyst
- 5EvaluateThe Evidence Evaluator
- 4AnalyseThe Analyst
- 3ApplyThe Coach
- 2UnderstandThe Connector
- 1RememberThe Builder
Where most courses leave you Where Zavmo takes you
The value
Why the companion is worth £70 a month
You’re not paying for the units. They’re regulated, and the same wherever you earn them. You’re paying for the one thing that decides whether you actually get there: a companion that makes them stick, on your real work.
That is one-to-one on this qualification, every day, on the work you already do, for £70 a month. Your first module is free, so you can see the teaching before you pay for any of it. Billed monthly, cancel any time and billing stops.
Earned on your own work, taught to the top.
Everything you just read, learned one-to-one on the job you already do. Your first module is free, so you can see the teaching before you pay for any of it.
Build my plan, freeNo card. See how this qualification maps onto your role and meet the tutors who’d teach it, free. The learning begins when you subscribe. It’s £70 a month, billed monthly. Cancel any time and billing stops.