UK

United Kingdom · Technical roles · Senior (5-8 years)

Senior Cloud Strategist

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandSenior (5-8 years)
  • Direct reportsNo direct reports
  • Reports toCloud Strategy Manager
  • UK framework levelUsually a manager, or the deepest specialist in a team

Also advertised as Senior Cloud Consultant · Cloud Optimisation Lead · FinOps Lead

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Senior Cloud Strategist

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about technical solutions; it's about translating complex cloud capabilities into tangible business value. You'll be the bridge between our tech teams and the finance department, making sure our cloud spend is smart, efficient, and actually helps us hit our goals. Think of it as being a financial architect for our cloud estate, helping us build things better and cheaper.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cloud Platforms (AWS, Azure, GCP)Advanced

Designing new cloud architectures, reviewing existing deployments, troubleshooting cost anomalies, and advising on service selection across at least two major cloud providers.

FinOps/Cost Management Tools (CloudHealth by VMware, Apptio Cloudability)Expert

Generating detailed cost reports, setting up budget alerts, managing Reserved Instances/Savings Plans, and identifying underutilised resources for specific business units.

Infrastructure as Code (Terraform, CloudFormation)Advanced

Reviewing proposed infrastructure changes, contributing to landing zone templates, and ensuring compliance through automated checks.

Cloud Security Posture Management (Wiz, Prisma Cloud)Advanced

Implementing and configuring CSPM tools to proactively identify and remediate security and compliance risks within your cloud environments.

Architecture & Collaboration Tools (Lucidchart, Miro, Confluence)Expert

Leading design sessions using these tools to create target state architectures and owning the maintenance of central architecture repositories for your workstreams.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Technical Architecture Choices (e.g., specific cloud service, IaC tool for a project)Propose options, get approval from Senior/Lead.Recommend options, get approval from Senior/Lead.Make decisions within project scope; consult Lead/Manager on significant deviations from enterprise standards or high-risk choices.
Cloud Cost Optimisation Initiatives (e.g., right-sizing, reserved instance purchases for a specific team)Identify potential savings, escalate to Mid/Senior.Propose and implement small-scale optimisations (up to £5K monthly impact), inform Senior.Lead and implement medium-scale optimisations (up to £50K monthly impact); consult Manager on larger initiatives or those impacting multiple business units.
Vendor Engagement & Tool Selection (e.g., PoC for a new FinOps tool)Research vendor options, provide summary to Mid/Senior.Participate in vendor discussions, evaluate tools based on criteria set by Senior.Lead Proof of Concepts (PoCs), make recommendations for tool selection within a specific project; consult Manager on budget implications and potential for enterprise-wide adoption.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Cloud Waste Reduction
Reduce overall cloud waste (think idle virtual machines, unattached storage disks) across your assigned business units.
Target · 15% year-on-year reduction

You spot £50K of unused resources in Q1 and work with engineering to decommission them, hitting your target early. That's real money saved.

Strategic Project Delivery
Successfully lead the strategic planning and initial implementation for major application modernisation projects.
Target · 2 major projects per year

By the end of Q2, you've delivered a detailed cloud migration strategy for our legacy CRM system, including a full Total Cost of Ownership (TCO) analysis and a clear roadmap for the engineering teams.

Junior Analyst Mentorship
Mentor 1-2 junior cloud strategists, helping them grow and develop their skills.
Target · At least one mentee achieving a promotion within 24 months

Sarah, your mentee, was promoted to Cloud Strategist after 18 months, largely thanks to your guidance and support in their projects and learning.

Strategic Influence & Adoption
Your cloud strategy recommendations are consistently adopted by both engineering and finance teams, showing you're trusted and your ideas are valued.
  • Your proposed FinOps framework isn't just a document
  • it's fully implemented and being used daily across two business units, with teams actively engaging and providing positive feedback. You're seen as a go-to expert.
Documentation Clarity & Utility
Cloud strategy documents – like landing zone designs or FinOps playbooks – are clear, comprehensive, and genuinely useful for others, not just shelf-ware.
  • New engineering hires can quickly understand our cloud governance and cost allocation rules by just reading your documentation, without needing constant hand-holding. It's practical, not just pretty.
Proactive Stakeholder Engagement
You're regularly sought out by product and engineering teams for advice on cloud best practices, cost optimisation, and architectural decisions, even before formal requests are made.
  • You're invited to early-stage architecture reviews for new projects, often before formal requests are even made, showing your value is recognised and your input is considered essential from the start.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Solving Complex Puzzles

You love unpicking why a cloud bill is higher than expected, digging into the data, and finding the root cause. It's like being a detective for our infrastructure.

Spending a whole afternoon tracing a specific data egress charge through multiple services to find the single misconfigured Lambda function that was costing us a fortune.

Seeing Direct Impact

You get a real buzz from knowing your recommendations directly led to a £100K saving or enabled a new product launch. Your work isn't theoretical; it's tangible.

The satisfaction of seeing the monthly FinOps report show a clear reduction in waste thanks to a policy you designed and helped implement.

Continuous Learning & Growth

The cloud world changes constantly, and you're excited to learn about new services, frameworks, and optimisation techniques. Stagnation isn't in your vocabulary.

Spending your lunch break reading up on the latest AWS re:Invent announcements and thinking about how they apply to our business, then sharing your insights with the team.

What frustrates people
  • The 'Sticker Shock' Meeting: Explaining to the CFO why the cloud bill is variable and consumption-based, and why it's a feature, not a bug... that costs a lot of money.
  • Resume-Driven Development: Battling engineering teams who want to use the 'coolest' new service (or an entire second cloud provider) for their CV, not for a legitimate business need.
  • 'But it worked on-prem!': Getting blamed for application performance issues post-migration, when the root cause is legacy code never designed for a distributed cloud environment.
  • The Pace of 'Innovation': Trying to maintain a coherent 3-year strategy when your primary cloud provider releases hundreds of new services every quarter, forcing constant re-evaluation.
What this role does not give you
  • A predictable, unchanging set of tasks – every day is a bit different.
  • A quiet, heads-down coding environment (you'll be talking to people a lot, trust us).
  • Seeing every single piece of your work make it to production (some ideas just don't fly, and that's okay).

6Who you work with

You'll directly influence how we spend millions on cloud, making sure it's not just a cost centre but a real enabler for the business. Get it right, and we're agile and efficient. Get it wrong, and we're just throwing money away, which nobody wants.

Inside the business
  • Cloud Strategy Manager
  • Engineering Leads
  • Product Owners
  • Finance Business Partners
  • CISO's team (they care about security, obviously)
Outside the business
  • Key cloud vendors (AWS, Azure, GCP account teams)
  • FinOps tool providers

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • You should already be comfortable with basic cloud architecture principles and have a solid grasp of financial concepts (like OpEx vs CapEx).
  • You must be able to present complex technical information clearly and concisely to various audiences, from engineers to executives.
  • You'll have experience leading smaller cloud projects or workstreams, showing you can take an idea from concept to execution.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Multi-Cloud/Hybrid Architecture Patterns

While we might have a primary cloud, the reality is most enterprises run a mix. You'll need to go beyond basic understanding to architect intentional multi-cloud strategies for specific use cases, like data sovereignty, best-of-breed services, or genuine vendor negotiation leverage. It's about smart choices, not just using everything.

Cross-cloud identity management · Hybrid cloud networking and connectivity · Data replication and synchronisation across clouds · Workload portability and containerisation

  • This week: Research a specific multi-cloud use case (e.g., disaster recovery) and how it's implemented across two major providers.
  • This month: Design a conceptual hybrid cloud network diagram for a specific business requirement, considering security and cost.
  • Month 2: Explore a multi-cloud management platform (e.g., VMware Aria, Google Anthos) and understand its capabilities.
  • Month 3: Present your findings on a multi-cloud strategy to your manager, including pros, cons, and recommendations.

Quick win: Start thinking about the 'blast radius' of a single cloud provider failure and how a multi-cloud approach could mitigate it for a critical application. What's our plan B?

9Staying current once you are in

What people here do to keep up
  • Regularly attend industry conferences (e.g., AWS re:Invent, Azure Summit, FinOps X) to stay current with the latest trends and network with peers. It's a great way to learn and connect.
  • Participate in online communities and forums focused on cloud strategy, FinOps, and cloud architecture. Share your knowledge, ask questions, and learn from others.
  • Dedicate time each quarter to hands-on experimentation with new cloud services or features. Theory is good, but practice is better.
  • Read relevant books and whitepapers on cloud economics, governance, and security. Keep your brain fed.
  • Seek out opportunities to mentor junior colleagues and share your knowledge internally. Teaching is one of the best ways to learn.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Prompt Engineering & LLM Integration for Cloud Ops

Honestly, competitors are already using Large Language Models (LLMs) to draft cloud reports in 10 minutes that used to take 2 hours. Analysts who figure this out will outproduce peers 3:1. Your value shifts from just generating reports to validating, interpreting, and knowing when NOT to trust the AI's output.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Senior Cloud Strategist

2 units that map to this job, from the qualifications that cover it.

  1. Lead the work of teams and individuals to enhance performance 3City and Guilds of London Institute · covers 1 of 13 standardsLevel 4
  2. Leading a team in EngineeringExcellence, Achievement & Learning Limited · covers 1 of 13 standardsLevel 2
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Prompt Engineering & LLM Integration for Cloud Ops

Honestly, competitors are already using Large Language Models (LLMs) to draft cloud reports in 10 minutes that used to take 2 hours. Analysts who figure this out will outproduce peers 3:1. Your value shifts from just generating reports to validating, interpreting, and knowing when NOT to trust the AI's output.

  • Context windows and token limits
  • Temperature settings for different tasks
  • RAG (Retrieval Augmented Generation) architectures for proprietary data
  • Output validation and hallucination detection
  • Prompt chaining for complex analysis

Sustainable Cloud Architecture & Green FinOps

As regulation tightens and corporate responsibility becomes a bigger deal, optimising for energy efficiency and carbon footprint will be just as critical as cost. It's not just about saving money; it's about saving the planet too, and our customers care about it.

  • Cloud carbon footprint metrics
  • Green software engineering principles
  • Energy-efficient cloud services
  • Reporting standards for environmental impact

What you’ll use

Skills this role draws on

Technical

  • Cloud Adoption Frameworks (CAF) Expertise
  • FinOps & Cloud Financial Management
  • TCO & Business Case Modelling
  • Cloud Governance & Landing Zones
  • Well-Architected Frameworks Application

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Cloud Strategist (Level 2)

    2-3 years in the role

    Skills to master

    • Owning cost optimisation analyses, contributing to TCO models, and presenting findings to internal teams. You've been doing the groundwork.

    You're ready to move on when

    • Consistently identifying and actioning cost savings within your scope.
    • Taking ownership of analysis tasks and delivering high-quality outputs.
    • Showing initiative in learning new cloud services and their commercial implications.
  2. 2

    Solutions Architect (Mid-Level)

    3-5 years in the role

    Skills to master

    • Designing cloud solutions, understanding various architectural patterns, and translating business requirements into technical designs. You know how to build things in the cloud.

    You're ready to move on when

    • Successfully designed and overseen the implementation of multiple cloud solutions.
    • Strong grasp of cloud security principles and best practices.
    • Ability to communicate complex technical designs clearly to both technical and non-technical audiences.
  3. 3

    FinOps Analyst

    3-4 years in the role

    Skills to master

    • Deep dive into cloud billing data, managing Reserved Instances/Savings Plans, and implementing cost allocation models. You're a wizard with cloud finances.

    You're ready to move on when

    • Proven track record of reducing cloud spend through proactive management.
    • Expert use of FinOps tools and reporting platforms.
    • A strong understanding of cloud economics and vendor pricing models.

11Where this role leads

The long view:Your journey here is what you make it. We'll give you the tools, the challenges, and the opportunities, but your drive, curiosity, and willingness to learn will ultimately define how far you go. We're excited to see what you achieve.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Cloud Strategist is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

The record names a next step, but the catalogue has no page for it yet:

  • Lead Cloud Architect / Principal Strategist (Level 4)

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Lead the work of teams and individuals to enhance performance 3Level 4

Applied to your work in Senior Cloud Strategist

This unit aims to provide learners with an understanding of effective team leadership principles and the ability to plan and monitor team activities. Learners will be able to provide constructive feedback and motivate team members to enhance performance, aligning with organisational objectives.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Senior Cloud Strategist

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • Cloud Waste ReductionReduce overall cloud waste (think idle virtual machines, unattached storage disks) across your assigned business units.You spot £50K of unused resources in Q1 and work with engineering to decommission them, hitting your target early. That's real money saved.15% year-on-year reduction
  • Strategic Project DeliverySuccessfully lead the strategic planning and initial implementation for major application modernisation projects.By the end of Q2, you've delivered a detailed cloud migration strategy for our legacy CRM system, including a full Total Cost of Ownership (TCO) analysis and a clear roadmap for the engineering teams.2 major projects per year
  • Junior Analyst MentorshipMentor 1-2 junior cloud strategists, helping them grow and develop their skills.Sarah, your mentee, was promoted to Cloud Strategist after 18 months, largely thanks to your guidance and support in their projects and learning.At least one mentee achieving a promotion within 24 months
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Senior Cloud Strategist to Lead Cloud Architect / Principal Strategist (Level 4), and whatever you decide comes after.

Level 5 · in progressAI Fluency→ Lead Cloud Architect / Principal Strategist (Level 4)→ your design
Where this takes you

Your journey here is what you make it. We'll give you the tools, the challenges, and the opportunities, but your drive, curiosity, and willingness to learn will ultimately define how far you go. We're excited to see what you achieve.

See Your Progress GrowIllustration
Senior Cloud Strategist
  • Cloud Adoption Frameworks (CAF) Expertise
  • FinOps & Cloud Financial Management
  • TCO & Business Case Modelling
  • Cloud Governance & Landing Zones
  • Well-Architected Frameworks Application
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Cloud Strategist is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Lead Cloud Architect / Principal Strategist (Level 4)

    2-4 years

    You'll move from leading specific initiatives to designing complex, cross-functional cloud solutions and governance frameworks for the entire organisation. You'll also start leading a small team of strategists, guiding their work and development.

    • Enterprise cloud architecture design, setting standards and patterns for the whole company.
    • Defining multi-cloud strategy at an organisational level, not just for specific projects.
    • Advanced vendor negotiation for large enterprise agreements (often multi-million pound deals).
    • Cloud security policy definition and enforcement across the entire cloud estate.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a big chunk of a cloud strategist's job involves sifting through data, drafting reports, and keeping up with an endless stream of updates. But what if you could offload a significant portion of that to AI?

We're building an AI Hub here at Zavmo specifically for technical roles like yours. It's designed to free you up from the tedious, repetitive tasks, letting you focus on the truly strategic, high-impact work that only a human can do. Imagine getting back hours every week to dive deeper into complex problems or explore new cloud innovations. That's the goal.

Cost Anomaly Detective

Use AI-powered tools (like those built into CloudHealth or native cloud services) to automatically detect and alert you to unusual spikes in cloud spend. This means catching budget overruns hours after they happen, not weeks later when the report finally lands. No more manually sifting through spreadsheets trying to find that rogue server; AI flags it for you.

TCO Model Generator

Use AI assistants to rapidly build initial Total Cost of Ownership (TCO) and Return on Investment (ROI) models. You'll feed it workload specifications, traffic patterns, and on-premise costs, and it'll spit out a detailed draft comparison across AWS, Azure, and GCP. Get a solid first draft of your financial models in minutes, not days, letting you focus on the strategic adjustments and nuanced arguments.

Cloud Service Summariser

Use AI to ingest and summarise the hundreds of weekly blog posts, service updates, and pricing changes from AWS, Azure, and GCP. You can then ask it specific questions, like 'Summarise the key security implications of the latest S3 update.' Stay on top of the ever-changing cloud landscape without drowning in documentation; get the critical info you need, fast.

Executive Summary Drafter

After you've completed a complex quarterly cloud strategy review, feed the key data points, charts, and conclusions into an AI model. It'll generate a polished, concise executive summary suitable for the CFO or even a board presentation. Cut down hours of wordsmithing and ensure your key messages are clear and impactful, every time.

Common questions

Common questions

How do you become a Senior Cloud Strategist?

Common routes in include Cloud Strategist (Level 2) (2-3 years in the role), Solutions Architect (Mid-Level) (3-5 years in the role) and FinOps Analyst (3-4 years in the role). Times vary with prior experience.

Where can a Senior Cloud Strategist progress to?

This role can lead on to Lead Cloud Architect / Principal Strategist (Level 4) (2-4 years), depending on the skills you build.

What level is a Senior Cloud Strategist in the UK?

This role aligns to RQF Level 5 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Senior Cloud Strategist?

Increasingly, Prompt Engineering & LLM Integration for Cloud Ops and Sustainable Cloud Architecture & Green FinOps. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Senior Cloud Strategist, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 13 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Senior Cloud Strategist: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 5

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Technical roles

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you gain here are highly transferable across almost any industry. Every company uses cloud, and every company needs to get it right. You could move into consulting, work for a cloud provider, or join a completely different sector – your expertise will be in demand everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.