The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Retail Assistant (with digital exposure)
0-2 yearsSkills to master
- Customer service, product knowledge, basic sales processes, understanding of inventory.
You're ready to move on when
- You've helped customers with online orders or website queries.
- You've used a POS system and understand basic sales transactions.
- You're comfortable with stock management and product displays.
- 2
Customer Service Representative
1-2 yearsSkills to master
- Complaint resolution, clear communication (written and verbal), using CRM systems, understanding customer needs.
You're ready to move on when
- You've handled a high volume of customer queries, including online ones.
- You're adept at using customer support software.
- You can de-escalate situations and provide helpful solutions.
- 3
Recent Graduate (Marketing/Business)
0-1 yearSkills to master
- Theoretical understanding of marketing principles, research skills, analytical thinking, project work.
You're ready to move on when
- You've completed relevant coursework in digital marketing or e-commerce.
- You've worked on group projects and can present findings clearly.
- You're eager to apply academic knowledge to a real-world commercial setting.
- 4
Administrative Assistant (supporting sales)
1-2 yearsSkills to master
- Organisation, data entry, scheduling, supporting a sales team, proficiency with office software.
You're ready to move on when
- You've managed databases or spreadsheets with sales data.
- You're used to supporting a busy team and managing multiple tasks.
- You have a keen eye for detail and can spot errors.