United Kingdom · Public Relations Communications · Senior Level (5-8 years)

Senior Public Affairs Officer

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandSenior Level (5-8 years)
Direct reportsNo direct reports
Reports toPublic Affairs Manager
UK framework levelUsually a professional owning their own work, or leading a small team

Also advertised as Senior Government Relations Specialist · Policy & Advocacy Lead · Senior External Affairs Executive

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

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1What this role really is

This isn't just about sending emails; it's about building real relationships and shaping policy. You'll be the person on the ground, making sure our voice is heard in the corridors of power. It's a role for someone who can navigate complex political landscapes and translate our business needs into compelling arguments for policymakers. Essentially, you're our eyes, ears, and voice in the political arena, working to protect and advance our interests.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Quorum / FiscalNote / Bloomberg GovernmentAdvanced

Building custom alerts and dashboards for specific policy areas, conducting complex searches to identify legislative trends, and training junior staff on how to use the platforms effectively.

Meltwater / Cision / Critical MentionExpert

Using advanced Boolean logic to refine media searches, setting up crisis monitoring dashboards, analysing share of voice, and reporting on message pull-through for campaigns.

Phone2Action (Capitol Canary) / Salsa LabsAdvanced

Designing multi-stage advocacy campaigns, segmenting audiences for targeted messaging, and analysing campaign conversion rates to optimise future efforts.

Asana / Monday.com / MS TeamsAdvanced

Designing project plans and workflows for complex policy initiatives, managing team workload, and allocating resources effectively within the tool for your workstreams.

Tableau / Power BIIntermediate

Connecting data sources (like Quorum or Meltwater) to create custom dashboards that show campaign reach, legislative risk, or media sentiment trends for your policy areas.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Policy Position Development	Draft initial research and summaries for review. No independent decision.	Propose initial policy positions based on research, subject to manager approval.	Design and recommend comprehensive policy positions, consulting with Legal and Manager before finalising.
Stakeholder Engagement Strategy	Identify potential contacts and draft outreach emails for manager review.	Develop engagement plans for routine stakeholders, with manager sign-off on key meetings.	Define and execute engagement strategies for critical legislative staff and coalition partners, informing manager of progress and key developments.
Budget Allocation (within workstream)	No budget authority. Escalate all expenditure requests.	Recommend expenditure for specific campaign materials (e.g., printing £200), requiring manager approval.	Approve minor expenses up to £500 for events or materials. Consult manager for anything over £5K, or for any significant deviation from approved workstream budget.
External Representation	Attend meetings with senior colleagues; speak only when prompted.	Represent the organisation at lower-level stakeholder meetings, following approved talking points.	Independently represent the organisation at key legislative and industry events, articulating approved policy positions and handling Q&A.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Legislative Engagement Reach

Number of unique legislative offices engaged on priority issues.

Target · 30+ unique offices per quarter (MPs, Peers, key staffers)

In Q1, you met with or briefed 35 different legislative offices on the proposed data protection bill, ensuring our position was heard by a broad group.

Policy Briefing Production

Volume and quality of policy briefs, talking points, and leave-behinds produced.

Target · 8-10 high-quality briefing documents per month

You drafted 9 detailed policy briefs last month, each receiving positive feedback from internal legal teams for accuracy and clarity, and were used in external meetings.

Media Message Pull-Through

How often our key policy messages appear in relevant media coverage.

Target · 75% of relevant media mentions include our key message

After a major policy announcement, 8 out of 10 news articles discussing the issue also quoted or referenced our official position, indicating strong message penetration.

Advocacy Campaign Participation

Number of internal or external advocates mobilised for specific campaigns.

Target · 100+ grassroots emails/calls per campaign

For the recent 'Digital Economy Bill' campaign, you helped generate 120 emails from our employee network to their local MPs, significantly exceeding the target.

Stakeholder Trust & Credibility

How much legislative staff and coalition partners rely on you for accurate information and sound advice.

You're regularly invited to informal policy discussions, staff call you directly for input, and coalition partners ask you to lead specific workstreams. They see you as a reliable, honest broker, not just a lobbyist.

Internal Policy Expertise

Your ability to clearly explain complex policy issues and their business implications to internal teams.

Business unit leads seek your input on new product launches, legal asks you to review draft policy responses, and you're seen as the 'go-to' person for your assigned policy areas. Your briefings are always clear and actionable.

Proactive Issue Identification

Spotting potential policy threats or opportunities before they become major issues.

You bring emerging legislative trends to your manager's attention before they hit the headlines, suggesting mitigation strategies or engagement plans. You're not just reacting
you're anticipating.

Mentorship & Team Contribution

Your willingness and effectiveness in helping junior team members learn and grow.

You regularly offer to review junior colleagues' work, answer their questions, and share insights from your experience. They feel comfortable coming to you for advice, and your input genuinely helps them improve.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Influencing Policy & Strategy

You'll spend your days engaging with officials, drafting policy positions, and seeing your input directly shape government thinking. You're not just observing; you're actively trying to change outcomes.

You helped draft a key amendment to a bill that passed, directly protecting a core part of our business. That's a tangible win you can point to.

Building Relationships & Networks

A big part of this job is meeting new people, nurturing existing contacts, and becoming a trusted source of information. You'll be expanding your network constantly, both inside and outside Westminster.

You successfully connected our CEO with a key government minister, leading to a productive dialogue about future industry regulation.

Solving Complex Political Puzzles

Every day brings a new challenge – a tricky legislative vote, a new regulatory proposal, or a shifting political narrative. You'll be constantly analysing, strategising, and finding creative ways to navigate these issues.

When a surprise 'rider' was added to an unrelated bill, you quickly analysed its impact and helped craft a rapid response strategy to mitigate the risk.

What frustrates people

The pace mismatch between government and business.
Having your carefully planned agenda hijacked by an unexpected news cycle.
The 'defensive win' that's hard to quantify internally.
Internal colleagues misunderstanding the realities of political influence.
Frequent 'fire drills' for minor, fleeting political events.
The constant need to rebuild relationships due to staff turnover.

What this role does not give you

Immediate, highly visible 'wins' on every project.
A predictable, routine work schedule free from urgent, last-minute requests.
A clear, linear path where every effort directly translates into a measurable outcome.
An environment where all stakeholders immediately understand and appreciate the value of public affairs.

6Who you work with

This role directly influences our regulatory environment and market access. Your work helps to mitigate political risks, shape favourable legislation, and protect our company's licence to operate. Get it wrong, and we could be looking at significant operational constraints or even financial penalties. Get it right, and you'll clear the path for business growth and innovation.

Inside the business

Public Affairs Manager and Director
Legal & Compliance teams
Product & Business Unit Leads
Communications & PR teams

Outside the business

Legislative staff (MPs, Peers, local councillors)
Government agency officials (e.g., Ofcom, FCA, ICO)
Trade association representatives
Coalition partners (NGOs, other businesses)
Industry experts and academics

7What you need before you start

Not a wish list. The things you would be expected to already have.

At least 5 years of experience in a dedicated public affairs, government relations, or policy role, either in-house, at a consultancy, or within government.
Demonstrable experience managing specific policy workstreams and engaging directly with legislative staff or government officials.
A proven track record of drafting high-quality policy briefs, talking points, and external communications.
Experience using legislative tracking and media monitoring tools (e.g., Quorum, Meltwater) to inform strategy.
A strong understanding of the UK political system and parliamentary processes, or equivalent experience in another major jurisdiction.
The ability to work independently, manage multiple priorities, and deliver under pressure.

8What to practise next

Where the job is going, and what to do about it starting this week.

AI-Powered Policy Analysis & Forecasting

AI tools are rapidly improving their ability to analyse vast amounts of legislative text, predict voting patterns, and even forecast policy outcomes. Public affairs professionals who can use these tools will gain a significant competitive advantage, moving from reactive to predictive.

Natural Language Processing (NLP) for Legislative Text · Predictive Analytics for Policy Outcomes · AI-Assisted Scenario Modelling · Ethical AI in Public Affairs

This week: Experiment with free LLMs (like ChatGPT or Claude) to summarise complex policy documents or draft initial arguments.
This month: Explore how existing legislative intelligence platforms (like Quorum) are integrating AI features and try them out.
Month 2: Take an introductory online course on data science or machine learning basics, focusing on predictive modelling concepts.
Month 3: Work with a data analyst (if available) to explore how internal data could be combined with external political data for basic forecasting.

Quick win: Use AI to generate quick summaries of daily news briefings or competitor policy statements. It's a low-risk way to get started and see immediate time savings.

9Staying current once you are in

What people here do to keep up

Regularly attend parliamentary events, party conferences, and industry-specific policy briefings to stay informed and expand your network.
Join relevant trade associations or professional bodies (e.g., PRCA, CIPR) and participate in their special interest groups.
Subscribe to political newsletters and think tank publications to deepen your understanding of key policy debates.
Seek out opportunities to mentor junior colleagues or take on leadership roles in internal projects.
Actively participate in internal training programmes on communication, negotiation, or strategic planning.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Advanced Digital Advocacy & Mobilisation

Traditional lobbying still matters, but digital channels are becoming increasingly powerful for mobilising supporters, shaping public opinion, and directly engaging policymakers. The ability to run sophisticated online campaigns is no longer a 'nice-to-have'; it's essential for impact.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Advanced Digital Advocacy & Mobilisation

Traditional lobbying still matters, but digital channels are becoming increasingly powerful for mobilising supporters, shaping public opinion, and directly engaging policymakers. The ability to run sophisticated online campaigns is no longer a 'nice-to-have'; it's essential for impact.

Micro-targeting & Personalisation
Social Listening & Influence Mapping
A/B Testing for Advocacy Messaging
Integrated Digital Storytelling

What you’ll use

Skills this role draws on

Technical

Legislative & Regulatory Process
Stakeholder Mapping & Engagement
Coalition Building & Management
Policy Communications
Political Risk Analysis

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Public Affairs Officer (Internal Promotion)
2-3 years at Officer level
Skills to master
- Independently managing a specific policy portfolio, drafting initial policy positions, taking ownership of routine stakeholder relationships, and consistently delivering accurate monitoring and reporting.
You're ready to move on when
- Successfully managed 2-3 policy issues from start to finish with minimal supervision.
- Consistently received positive feedback on the quality and clarity of your written communications.
- Proactively identified and flagged emerging policy issues to your manager.
- Demonstrated strong initiative in building new stakeholder relationships.
2
Government / Political Staffer
5-8 years experience in Parliament, a government department, or a political party.
Skills to master
- Deep understanding of legislative processes, direct experience with political decision-making, strong network within government, and the ability to operate effectively in a fast-paced political environment.
You're ready to move on when
- Managed a legislative portfolio for an MP or Minister.
- Drafted policy advice or parliamentary questions.
- Built a strong network of contacts across different political offices.
- Demonstrated the ability to navigate complex political dynamics.
3
Public Affairs Consultancy
5-8 years experience at an agency, working with multiple clients.
Skills to master
- Client management, developing and executing multi-faceted public affairs strategies for diverse sectors, strong presentation skills, and the ability to quickly grasp new policy areas.
You're ready to move on when
- Successfully managed client accounts and delivered measurable results.
- Developed and implemented public affairs strategies for 3+ different industries.
- Proven ability to manage multiple projects and deadlines simultaneously.
- Strong track record of business development or client retention.

11Where this role leads

The long view:Your journey in public affairs is a dynamic one, full of opportunities to learn, grow, and make a real impact. We're here to support you every step of the way, helping you build a career that's both challenging and incredibly rewarding.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Senior Public Affairs Officer is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Politics for JournalistsLevel 5

Applied to your work in Senior Public Affairs Officer

By completing this unit, learners will understand the UK's national and local political institutions and processes, enabling them to analyse news stories within their historical and political contexts and create journalistic copy.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Senior Public Affairs Officer

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Legislative Engagement ReachNumber of unique legislative offices engaged on priority issues.In Q1, you met with or briefed 35 different legislative offices on the proposed data protection bill, ensuring our position was heard by a broad group.30+ unique offices per quarter (MPs, Peers, key staffers)
Policy Briefing ProductionVolume and quality of policy briefs, talking points, and leave-behinds produced.You drafted 9 detailed policy briefs last month, each receiving positive feedback from internal legal teams for accuracy and clarity, and were used in external meetings.8-10 high-quality briefing documents per month
Media Message Pull-ThroughHow often our key policy messages appear in relevant media coverage.After a major policy announcement, 8 out of 10 news articles discussing the issue also quoted or referenced our official position, indicating strong message penetration.75% of relevant media mentions include our key message
Advocacy Campaign ParticipationNumber of internal or external advocates mobilised for specific campaigns.For the recent 'Digital Economy Bill' campaign, you helped generate 120 emails from our employee network to their local MPs, significantly exceeding the target.100+ grassroots emails/calls per campaign

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Senior Public Affairs Officer to Lead Public Affairs Strategist (L4), and whatever you decide comes after.

Level 4 · in progressAI Fluency→ Lead Public Affairs Strategist (L4)→ your design

Where this takes you

Your journey in public affairs is a dynamic one, full of opportunities to learn, grow, and make a real impact. We're here to support you every step of the way, helping you build a career that's both challenging and incredibly rewarding.

See Your Progress GrowIllustration

Senior Public Affairs Officer

Legislative & Regulatory Process
Stakeholder Mapping & Engagement
Coalition Building & Management
Policy Communications
Political Risk Analysis

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Senior Public Affairs Officer is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Lead Public Affairs Strategist (L4)
3-5 years as a Senior Public Affairs Officer
This is a jump to leading multiple workstreams or a small team, becoming an architect of campaigns rather than just executing them. You'll move from owning issues to owning strategy.
- Advanced Political Forecasting: Developing sophisticated models to predict policy outcomes.
- Crisis Communications (Policy-related): Managing the public affairs response during a policy-driven crisis.
- Cross-Sector Coalition Leadership: Building and leading large, complex coalitions involving diverse partners.
- Vendor Management: Selecting and overseeing external public affairs agencies or consultants.

Working with AI on the job

Working with AI

Where AI is starting to help

Imagine cutting down on the tedious parts of public affairs work, freeing you up for more strategic thinking and relationship building. That's exactly what AI can do for you. We're not talking about replacing your job, but giving you a seriously powerful co-pilot.

In public affairs, you're constantly sifting through dense documents, researching stakeholders, and drafting communications. Many of these tasks are ripe for AI assistance, letting you focus on the nuanced human elements that truly drive influence. Think of it as having an incredibly fast, tireless research assistant and first-draft writer at your fingertips.

Legislative Summariser

Use AI to ingest a 500-page bill or a lengthy regulatory filing and get a concise, 2-page summary. It'll highlight sections relevant to our specific business interests (e.g., 'data privacy,' 'supply chain,' 'taxation') in minutes, not hours. This means you spend less time reading and more time strategising.

Stakeholder Intel Generator

Before a crucial meeting, feed an AI tool details about the official. It can instantly compile a dossier: their voting record on our key issues, recent public statements, top donors, staffer backgrounds, and relevant local press coverage. What used to take an hour of digging, now takes minutes, letting you walk in fully prepared.

Draft Communications Assistant

Need a first draft of a tricky email to our grassroots network urging them to oppose a specific bill? Or talking points for an internal briefing on a new policy? AI can generate a solid starting point in seconds. You'll still add the human touch and strategic nuance, but it cuts out a huge chunk of the initial writing time.

Sentiment & Trend Analyser

Point AI at social media, online news, and parliamentary transcripts to analyse real-time public and policymaker sentiment on a developing issue. It helps you identify emerging narratives and key influencers driving the conversation before they become mainstream, turning reactive work into proactive insight.

Common questions

How do you become a Senior Public Affairs Officer?

Common routes in include Public Affairs Officer (Internal Promotion) (2-3 years at Officer level), Government / Political Staffer (5-8 years experience in Parliament, a government department, or a political party.) and Public Affairs Consultancy (5-8 years experience at an agency, working with multiple clients.). Times vary with prior experience.

Where can a Senior Public Affairs Officer progress to?

This role can lead on to Lead Public Affairs Strategist (L4) (3-5 years as a Senior Public Affairs Officer), depending on the skills you build.

What level is a Senior Public Affairs Officer in the UK?

This role aligns to RQF Level 4 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Senior Public Affairs Officer?

Increasingly, Advanced Digital Advocacy & Mobilisation. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Senior Public Affairs Officer, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 7 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Senior Public Affairs Officer: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 4

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll build here are highly transferable. You could move into in-house public affairs roles in almost any regulated industry (e.g., tech, finance, pharma, energy), join a leading public affairs consultancy, or even return to government in a senior policy advisory capacity. Your network and understanding of political processes will be valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Senior Public Affairs Officer

What's rising in its place

Advanced Digital Advocacy & Mobilisation

Skills this role draws on

Technical

How you actually get there, here

Public Affairs Officer (Internal Promotion)

Government / Political Staffer

Public Affairs Consultancy

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Your journey in public affairs is a dynamic one, full of opportunities to learn, grow, and make a real impact. We're here to support you every step of the way, helping you build a career that's both challenging and incredibly rewarding.

Everything else the record holds

The career path, and where it branches

Lead Public Affairs Strategist (L4)

Where AI is starting to help

Legislative Summariser

Stakeholder Intel Generator

Draft Communications Assistant

Sentiment & Trend Analyser

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.