United Kingdom · Public Relations Communications · Mid-Level (2-5 years)

Media Relations Assistant

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandMid-Level (2-5 years)
Direct reportsNo direct reports
Reports toSenior Media Relations Specialist
UK framework levelUsually a coordinator, or early in a professional job

Also advertised as PR Specialist · Communications Specialist · Junior Media Executive

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Media Relations Assistant

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting our story out there. You'll be the one building bridges with journalists, spotting opportunities for us to shine in the news, and making sure our messages land clearly. It's less about the big strategic picture and more about the day-to-day hustle of making media magic happen. You'll be a key player in turning our company's news into compelling stories that reporters actually want to cover.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Cision or Muck Rack (Media Database & Outreach)Intermediate

Building targeted media lists, sending out personalised pitches, logging all interactions, and managing journalist profiles.

Meltwater or Brandwatch (Media Monitoring & Analytics)Intermediate

Setting up keyword alerts, pulling daily 'clipping' reports, categorising coverage by sentiment, and tracking competitor mentions.

Cision PR Newswire or Business Wire (Press Release Distribution)Basic

Formatting press releases according to AP style, uploading them, and distributing approved releases via the wire service.

Asana or Monday.com (Collaboration & Project Management)Intermediate

Managing your personal tasks, updating project cards with status reports, and tracking deadlines for various media campaigns.

Google Workspace (Docs, Sheets, Slides) or Microsoft 365 (Word, Excel, PowerPoint)Intermediate

Drafting pitches and press releases, creating basic coverage trackers, analysing simple coverage data, and building internal presentations.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Media List Creation & Targeting	Builds lists from predefined criteria and templates, all reviewed by a senior team member.	Independently creates segmented media lists based on specific campaign objectives. Consults Senior Specialist for approval on new, high-priority targets or significant changes.	Designs and refines comprehensive media list architecture for entire campaigns, including strategic targets. Approves lists for junior team members.
Pitch Content & Strategy	Drafts basic pitches for review, following strict templates and messaging guidelines. Cannot send pitches without approval.	Independently crafts and sends tailored pitches to Tier 2/3 media. Consults Senior Specialist on sensitive topics or pitches for Tier 1 outlets. Can adapt messaging within approved frameworks.	Develops overall pitching strategy for campaigns, including key messages, angles, and target media. Provides final approval on pitches for complex announcements.
Handling Inbound Media Inquiries	Screens all inbound inquiries and immediately escalates to a senior team member for response.	Responds to routine inbound inquiries (e.g., asking for a boilerplate, images) independently. Escalates complex, sensitive, or high-profile inquiries to Senior Specialist or Manager.	Manages and triages all inbound inquiries, assigning to appropriate team members or responding directly to complex requests. Acts as first point of contact for urgent matters.
Press Release Distribution	Formats and uploads approved press releases to wire services. Cannot initiate distribution without explicit approval.	Manages the distribution of approved press releases, including selecting target regions and timing. Consults Senior Specialist on any non-standard distribution requests.	Oversees the entire press release distribution process, including strategic timing and targeting. Makes recommendations on whether a wire service is necessary or if direct pitching is sufficient.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

Media Placements Secured

The number of articles, interviews, or mentions we get in relevant Tier 2 and Tier 3 media outlets.

Target · 15-20+ placements per quarter

You secured 18 articles in Q2, including pieces in 'Tech Weekly' and 'Business Insights Magazine', hitting your target.

Media List Accuracy & Growth

How up-to-date and relevant your media contact lists are, and how much they've grown with quality contacts.

Target · 98% accuracy; add 10-15 new, relevant contacts monthly

Your list for the upcoming product launch had zero bounced emails and included 12 new journalists who recently covered our competitors.

Pitch Response Rate (Positive/Neutral)

The percentage of your pitches that receive a positive (interest shown) or neutral (acknowledgement, but no immediate interest) response, rather than outright rejection or silence.

Target · 10%+ positive/neutral response rate

Out of 100 pitches sent last month, 12 journalists replied showing interest or asking for more info, which is a great sign.

Coverage Report Timeliness

Ensuring daily media monitoring reports are compiled and distributed to key internal stakeholders on time.

Target · Daily reports distributed by 9 AM, 5 days a week

Every morning, the 'Daily Clips' email landed in everyone's inbox before 9 AM, giving them a head start on the news.

Quality of Pitches & Storytelling

How well you translate complex company news into compelling, concise, and newsworthy pitches that align with AP Style.

Feedback from senior team members on pitch drafts
journalists responding positively to your story angles
minimal edits required on press releases you've drafted.

Journalist Relationship Building

Your ability to establish and maintain genuine, respectful relationships with journalists, making them more receptive to our stories over time.

Journalists reaching out to you directly for comments or stories
positive feedback from reporters about your professionalism
a growing network of media contacts who recognise your name.

Proactive Opportunity Identification

Spotting relevant news trends or breaking stories where our company can offer a valuable perspective or comment, without being asked.

You regularly bring new, relevant pitching ideas to the team based on your media monitoring
you suggest spokespeople for trending topics before the senior team does.

Internal Stakeholder Collaboration

How effectively you work with internal teams (e.g., Marketing, Product) to gather information and align on messaging for media outreach.

Internal teams proactively sharing information with you
positive feedback from colleagues about your communication and ability to get what you need
smooth information flow for media requests.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Seeing Your Stories in Print/Online

That rush you get when you see an article published that you pitched, knowing your words helped shape it. It's a tangible reward for your persistence.

You spot our CEO quoted in 'The Guardian' about the latest tech trend, and you know that was all down to your pitch and follow-up work.

Building Meaningful Relationships

You enjoy the banter with journalists, understanding their beats, and becoming a trusted source for them. It's about networking and connecting.

A journalist you've built a rapport with calls you directly for a comment on a breaking story, rather than waiting for a press release.

Being at the Forefront of News

You love being 'in the know' about what's happening in the industry and finding ways to insert our company into those conversations. It's about relevance and timeliness.

You spot a trending topic on Twitter and quickly draft a pitch suggesting our expert for comment, landing us a spot in a major news roundup.

What frustrates people

The sheer volume of ignored pitches, despite your best efforts.
Managing internal expectations when a story doesn't get picked up by top-tier media.
The repetitive nature of follow-up emails and media list maintenance.
Dealing with urgent, reactive media requests that derail your planned work.
The difficulty in directly attributing sales or leads to earned media coverage.

What this role does not give you

A predictable 9-to-5 routine with no urgent requests.
Guaranteed success for every pitch you send.
Direct control over what journalists choose to publish.
A quiet, solitary work environment (it's often fast-paced and collaborative).
Immediate, easily quantifiable ROI for all your efforts.

6Who you work with

This role directly impacts our brand's visibility and reputation in the market. By securing positive media coverage, you help build trust, increase brand awareness, and ultimately support our sales and marketing efforts. Your day-to-day work directly contributes to our public perception and how our company is understood by customers, partners, and potential talent.

Inside the business

Marketing Team (for campaign alignment)
Product Team (for new feature announcements)
Sales Team (for customer success stories)
Legal Team (for review of sensitive statements)
Senior Leadership (for reporting on coverage)

Outside the business

Journalists (primarily Tier 2 & 3)
Editors and Producers
Industry Bloggers and Influencers
Media Database Providers

7What you need before you start

Not a wish list. The things you would be expected to already have.

At least 2-3 years of proven experience in a media relations or public relations role, either in-house or at an agency, where you were actively pitching journalists.
A demonstrable portfolio of secured media placements (even if it's just a few good clips) from previous roles.
A solid understanding of the UK media landscape, including key publications and journalists.
Excellent written and verbal communication skills, with a strong grasp of grammar and spelling (British English, naturally).
Experience using at least one major media database (e.g., Cision, Muck Rack) and a media monitoring tool (e.g., Meltwater, Brandwatch).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Prompt Engineering for PR

AI language models (like ChatGPT or Claude) are already here. People who can 'talk' to them effectively – giving precise instructions to get exactly what they need – will seriously outproduce their peers. It's about getting AI to draft pitches, summarise articles, or even brainstorm angles in minutes.

Crafting clear, specific prompts for pitch generat · Using 'roles' (e.g., 'Act as a journalist...') in · Iterative prompting: refining your requests to get · Understanding AI's limitations and how to fact-che · Using AI for tone and style adjustments (e.g., 'ma

This week: Start using ChatGPT or Claude daily for simple tasks like drafting email summaries or brainstorming subject lines.
This month: Experiment with using AI to draft a first pass of a press release or a pitch, then refine it yourself.
Month 2: Learn about prompt chaining – breaking down complex tasks into smaller AI prompts.
Month 3: Document how much time AI is saving you and share your best prompts with the team.

Quick win: Use an AI tool to summarise a long news article you need to read. It's a simple start that saves time immediately.

Automated Media Monitoring & Sentiment Analysis

Manually sifting through hundreds of articles for sentiment is incredibly time-consuming. Next-gen monitoring tools will use AI to do this much more accurately and quickly, letting you focus on *interpreting* the insights, not just collecting the data.

Setting up advanced boolean search queries for pre · Training AI models to recognise specific brand men · Automating daily/weekly report generation from mon · Identifying false positives and negatives in AI se · Integrating monitoring data with other analytics t

This month: Explore the advanced search features in Meltwater/Brandwatch. Can you make your alerts more precise?
Next month: Look into any AI sentiment features your current tools offer. How accurate are they? Where do they fall short?
Month 3: Research alternative AI-powered monitoring tools and their capabilities.
Month 4: Propose an improvement to our current monitoring setup that leverages more automation.

Quick win: Refine your current monitoring keywords. Even small changes can significantly improve the relevance of your daily clips.

9Staying current once you are in

What people here do to keep up

Regularly reading industry publications (e.g., PRWeek, Campaign, The Drum) to stay on top of trends and best practices.
Attending webinars or online courses on advanced media pitching techniques or digital PR strategies.
Networking with other PR professionals and journalists (virtually or in-person) to expand your contacts and learn from peers.
Taking courses on specific tools like advanced Excel for data analysis or new AI writing assistants.
Seeking out mentorship opportunities within the team or through industry associations.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Data Storytelling for Media Impact

Simply reporting 'we got 10 articles' isn't enough anymore. Leadership wants to know the *impact* of that coverage. Connecting media mentions to web traffic, sentiment shifts, or even lead generation is becoming crucial to prove PR's value.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Data Storytelling for Media Impact

Simply reporting 'we got 10 articles' isn't enough anymore. Leadership wants to know the *impact* of that coverage. Connecting media mentions to web traffic, sentiment shifts, or even lead generation is becoming crucial to prove PR's value.

Correlating media mentions with Google Analytics d
Visualising sentiment trends over time using simpl
Quantifying key message pull-through in coverage
Presenting data clearly and concisely to non-techn
Understanding basic statistical significance (e.g.

Influencer Relations & Creator Economy Nuances

Traditional media isn't the only game in town. Influencers, podcasters, and content creators are increasingly powerful. Understanding how to work with them, beyond just traditional journalists, is becoming essential for broader reach.

Identifying relevant influencers/creators for our
Understanding different compensation models (paid
Crafting pitches specifically for creator audience
Measuring engagement and reach of influencer conte
Navigating disclosure requirements and ethical con

What you’ll use

Skills this role draws on

Technical

Media Pitching & Narrative Crafting
Crisis Communications Protocols (Basic)
PESO Model Application (Basic)
Media List Architecture & Management
Coverage Analysis & Impact Measurement (Basic)
Associated Press (AP) Style Mastery

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Media Relations Coordinator (L1)
1-2 years
Skills to master
- Mastering media list building, basic media monitoring, drafting simple pitches for review, understanding AP Style, and meticulous logging of activities.
You're ready to move on when
- Consistently accurate media lists and daily coverage reports.
- Ability to draft pitches that require minimal edits from senior team members.
- Demonstrated understanding of the news cycle and relevant media outlets.
- Proactive in identifying basic media opportunities.
2
Journalism / Editorial Background
2-4 years
Skills to master
- Understanding the 'other side' of the media, strong writing and interviewing skills, meeting tight deadlines, and a natural nose for a story.
You're ready to move on when
- A portfolio of published articles or editorial work.
- Ability to quickly grasp new subjects and explain them clearly.
- Understanding of what makes a story newsworthy from a reporter's perspective.
- Strong existing network of media contacts (even if on the editorial side).
3
Marketing or Communications Assistant
2-3 years
Skills to master
- Understanding brand messaging, content creation, project management, and basic campaign execution.
You're ready to move on when
- Experience supporting marketing campaigns with communications elements.
- Strong organisational skills and ability to manage multiple tasks.
- Good understanding of brand guidelines and messaging.
- Demonstrated ability to write clear, compelling copy.

11Where this role leads

The long view:Your journey starts here, but where it goes is really up to you. We're looking for someone who sees this not just as a job, but as a stepping stone to a truly impactful career in communications. We'll give you the tools and the opportunities; you bring the drive and the talent. Let's get our stories out there.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Media Relations Assistant is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Produce promotional material for the music industryLevel 3

Applied to your work in Media Relations Assistant

By completing this unit, learners will be able to plan, develop, produce, distribute, and administer promotional material for the music industry, whilst adhering to resource and time constraints.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Media Relations Assistant

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

Media Placements SecuredThe number of articles, interviews, or mentions we get in relevant Tier 2 and Tier 3 media outlets.You secured 18 articles in Q2, including pieces in 'Tech Weekly' and 'Business Insights Magazine', hitting your target.15-20+ placements per quarter
Media List Accuracy & GrowthHow up-to-date and relevant your media contact lists are, and how much they've grown with quality contacts.Your list for the upcoming product launch had zero bounced emails and included 12 new journalists who recently covered our competitors.98% accuracy; add 10-15 new, relevant contacts monthly
Pitch Response Rate (Positive/Neutral)The percentage of your pitches that receive a positive (interest shown) or neutral (acknowledgement, but no immediate interest) response, rather than outright rejection or silence.Out of 100 pitches sent last month, 12 journalists replied showing interest or asking for more info, which is a great sign.10%+ positive/neutral response rate
Coverage Report TimelinessEnsuring daily media monitoring reports are compiled and distributed to key internal stakeholders on time.Every morning, the 'Daily Clips' email landed in everyone's inbox before 9 AM, giving them a head start on the news.Daily reports distributed by 9 AM, 5 days a week

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Media Relations Assistant to Senior Media Relations Specialist (L3), and whatever you decide comes after.

Level 3 · in progressAI Fluency→ Senior Media Relations Specialist (L3)→ your design

Where this takes you

Your journey starts here, but where it goes is really up to you. We're looking for someone who sees this not just as a job, but as a stepping stone to a truly impactful career in communications. We'll give you the tools and the opportunities; you bring the drive and the talent. Let's get our stories out there.

See Your Progress GrowIllustration

Media Relations Assistant

Media Pitching & Narrative Crafting
Crisis Communications Protocols (Basic)
PESO Model Application (Basic)
Media List Architecture & Management
Coverage Analysis & Impact Measurement (Basic)
Associated Press (AP) Style Mastery

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Media Relations Assistant is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

Senior Media Relations Specialist (L3)
3-5 years in current role
You'll move from owning individual pitches to leading entire announcement campaigns and managing more complex narratives. You'll also start mentoring junior team members.
- Advanced Media List Architecture: Developing highly targeted, bespoke lists for niche campaigns.
- Executive Briefing: Preparing and coaching spokespeople for high-stakes media interviews.
- Measurement & Reporting (Advanced): Creating detailed quarterly insight reports for leadership, connecting PR to business goals.
- Agency Management (Basic): Liaising with external PR agencies on specific projects.

Working with AI on the job

Working with AI

Where AI is starting to help

Imagine spending less time on the tedious bits of media relations and more time on what you're brilliant at: building relationships and crafting killer stories. That's exactly what AI can do for you.

We're not talking about replacing your brain; we're talking about giving you a seriously powerful co-pilot. AI tools can handle the grunt work, freeing you up to focus on the strategic thinking and human connections that truly drive earned media success. Think of it as having a super-efficient assistant who never sleeps.

Pitch Personalisation at Scale

Use generative AI to create 10-15 unique variations of your core pitch. It'll automatically tailor each one to a journalist's specific beat and recent articles, moving way beyond a simple mail merge to genuine, impactful personalisation. This means more relevant pitches, and hopefully, more responses.

Trend Spotting for Reactive Pitching

An AI-powered monitoring tool can chew through thousands of news articles in real-time, summarising emerging industry trends and instantly flagging journalists covering them. You'll get a daily brief of 'right now' pitching opportunities, making you super reactive and always ahead of the curve.

Journalist & Podcast Discovery

Forget hours of manual searching. Imagine asking an AI tool, 'Find me 20 tech podcasters who've discussed AI ethics in the last 90 days with an audience over 10,000.' It'll spit out a targeted research list in minutes, saving you loads of time on list building.

Press Release & Copy Refinement

After you've drafted a press release, use an AI writing assistant to instantly check it against AP Style guidelines, suggest more powerful headlines, and simplify any jargon-filled sentences. It's like having an extra pair of expert eyes, but way faster, ensuring your copy is always polished and professional.

Common questions

How do you become a Media Relations Assistant?

Common routes in include Media Relations Coordinator (L1) (1-2 years), Journalism / Editorial Background (2-4 years) and Marketing or Communications Assistant (2-3 years). Times vary with prior experience.

Where can a Media Relations Assistant progress to?

This role can lead on to Senior Media Relations Specialist (L3) (3-5 years in current role), depending on the skills you build.

What level is a Media Relations Assistant in the UK?

This role aligns to RQF Level 3 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Media Relations Assistant?

Increasingly, Data Storytelling for Media Impact and Influencer Relations & Creator Economy Nuances. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Media Relations Assistant, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Media Relations Assistant: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 3

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Public Relations Communications

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll pick up here – persuasive communication, relationship building, strategic thinking, and understanding the news cycle – are highly transferable. You could easily move into broader marketing roles, investor relations, public affairs, or even journalism (if you fancy switching sides!). The core ability to tell a compelling story and get it heard is valuable everywhere.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Media Relations Assistant

What's rising in its place

Data Storytelling for Media Impact

Influencer Relations & Creator Economy Nuances

Skills this role draws on

Technical

How you actually get there, here

Media Relations Coordinator (L1)

Journalism / Editorial Background

Marketing or Communications Assistant

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

Senior Media Relations Specialist (L3)

Where AI is starting to help

Pitch Personalisation at Scale

Trend Spotting for Reactive Pitching

Journalist & Podcast Discovery

Press Release & Copy Refinement

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.