The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (PR/Comms/Marketing)
0-1 year post-graduationSkills to master
- Applying theoretical knowledge to real-world tasks, understanding corporate brand guidelines, mastering our internal tech stack, and developing professional communication habits.
You're ready to move on when
- Consistently accurate and timely delivery of tasks.
- Proactive engagement in learning new processes and tools.
- Positive feedback from colleagues on collaboration and support.
- Ability to draft content that requires minimal edits.
- 2
Internship Conversion
6-12 months as an internSkills to master
- Deep understanding of our company's specific communications strategy, building relationships with internal stakeholders, taking on more complex support tasks, and demonstrating initiative beyond assigned duties.
You're ready to move on when
- Successfully managing a small, defined project (e.g., an internal newsletter from start to finish).
- Consistently identifying and flagging relevant media trends without being prompted.
- Becoming the 'go-to' person for specific administrative or data-related comms tasks.
- Showing a clear desire to grow within the company.
- 3
Transfer from Administrative/Support Role
1-2 years in a previous support role (e.g., Executive Assistant, Office Manager)Skills to master
- Learning PR-specific terminology and processes, understanding media dynamics, adapting existing organisational skills to comms workflows, and developing content drafting skills.
You're ready to move on when
- Strong organisational and administrative skills already in place.
- Demonstrable interest in comms (e.g., personal projects, relevant courses).
- Excellent attention to detail and ability to manage multiple priorities.
- Quickly picking up new software and industry knowledge.