UK

United Kingdom · Marketing · Entry Level (0-2 years)

Shopper Marketing Coordinator

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

  • Experience bandEntry Level (0-2 years)
  • Direct reportsNo direct reports
  • Reports toShopper Marketing Specialist
  • UK framework levelUsually someone starting out, or keeping a process running

Also advertised as Shopper Marketing Assistant · Junior Shopper Marketing Specialist · Retail Marketing Coordinator

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Shopper Marketing Coordinator

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This role is all about getting stuck in and learning the ropes of shopper marketing. You'll be the backbone for the team, making sure our campaigns run smoothly behind the scenes. Think of it as the foundational piece – without you, the bigger, flashier campaigns just wouldn't happen. You'll be handling the nitty-gritty details that make a real difference to how our products look and sell in stores and online. It's a fantastic spot to kick off your career if you're keen to understand how brands actually win over shoppers.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

Retailer Data Portals (e.g., Tesco Partner Hub, Sainsbury's Supplier Net)Intermediate

Navigating these portals to pull standard weekly sales (POS) reports, checking inventory levels, and downloading raw data files for analysis. You'll follow a checklist to make sure you get all the right data.

Syndicated Data (e.g., Circana, NielsenIQ)Basic

Pulling pre-defined reports and understanding top-line metrics like market share or sales volume. You'll be able to explain what these numbers generally mean.

Digital Rebate/Coupon Platforms (e.g., Ibotta, Checkout 51)Intermediate

Setting up campaigns based on a provided brief, monitoring basic performance metrics like redemption rates, and pulling post-campaign reports. You'll be making sure the offers are live and correct.

Microsoft ExcelIntermediate

Using basic formulas (SUM, AVERAGE, VLOOKUP), formatting data, creating simple charts and pivot tables from exported data. This is your bread and butter for data organisation.

Microsoft PowerPointIntermediate

Creating and editing slides for 'sell-in decks' and internal presentations, making sure they look professional and are easy to understand. You'll be following templates, but making them your own.

Digital Shelf Analytics (e.g., Salsify, Profitero)Intermediate

Monitoring dashboards for out-of-stocks, content errors, and negative reviews on retailer websites. You'll be executing content updates based on clear direction from the team.

Project Management Software (e.g., Asana, Monday.com)Intermediate

Updating tasks, tracking your personal deadlines, and attaching relevant files within a pre-defined project plan. This helps keep everyone on the same page.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choiceComing inWhere you are nowThe step above
Campaign Setup & ExecutionExecutes tasks based on detailed briefs. Flags any discrepancies or questions to manager. No independent changes to offers or dates.Independently sets up campaigns within established guidelines. Proposes minor optimisations. Escalates significant issues.Designs campaign mechanics and offers. Approves creative assets. Makes in-flight optimisation decisions within budget.
Budget Allocation & TrackingTracks actual spend against allocated budget for specific programmes. Highlights variances to manager. Does not approve spend.Manages programme budgets up to £10K. Reconciles invoices. Proposes budget shifts within a programme.Manages account-level budgets up to £100K. Approves agency spend. Makes recommendations for budget re-allocation across programmes.
Retailer CommunicationDrafts emails for manager review. Responds to basic internal queries. No direct external retailer communication without approval.Communicates directly with junior retailer contacts for information gathering. Drafts and sends routine external communications.Leads communication with key retailer contacts on programme specifics. Negotiates minor adjustments to plans.
Data Analysis & ReportingPulls raw data and populates standard report templates. Highlights obvious trends or anomalies for manager review.Conducts initial analysis to identify key insights. Creates custom reports and dashboards using existing templates.Performs deep-dive analysis, identifies root causes, and translates data into actionable recommendations for sales and brand teams.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

On-Time Reporting
Delivering weekly Point-of-Sale (POS) data reports to the team.
Target · 98% of reports delivered by Monday 10 AM

You pull the Tesco and Sainsbury's POS data every Monday morning and have the summary ready for the team meeting, missing only one deadline across the quarter due to an unforeseen portal outage.

Budget Tracking Accuracy
Ensuring the budgets for specific promotional programmes you're tracking are correct.
Target · Less than 2% variance in managed programme budgets

You've been tracking the budget for a new product launch promotion. At month-end, your figures show a £1,500 discrepancy on a £100,000 budget, which is well within our 2% target.

Project Milestone Adherence
Completing assigned tasks for shopper marketing programmes by their due dates.
Target · 95% of assigned tasks completed by the due date

Over a two-week period, you had 20 tasks in Asana, like setting up a coupon code or requesting creative assets. You completed 19 of them on time, hitting our 95% target.

Promotional Setup Accuracy
Correctly setting up digital coupons or rebates on retailer platforms.
Target · Zero errors in coupon codes or offer mechanics

You've set up five different digital coupon campaigns this quarter. All codes are correct, the discount amounts are right, and the redemption dates match the brief perfectly. No shopper complaints due to incorrect offers.

Proactive Support
Anticipating team needs and offering help before being asked.
  • You're often asking, 'Is there anything else I can help with?' or 'I noticed X, should I start Y?' You might spot a missing piece of information for a 'sell-in deck' and pull it together without prompting. Your manager mentions you're always a step ahead, making their life easier.
Learning & Development
Actively seeking to understand shopper marketing principles and tools.
  • You're asking thoughtful questions about 'why' we do things, not just 'how'. You're taking notes, trying out new features in our data portals, and offering to take on tasks that stretch your knowledge. You might even share an interesting article about shopper behaviour you've read.
Organisational Contribution
Keeping shared resources tidy and accessible for the whole team.
  • Our shared folders are well-organised, templates are easy to find, and your documentation is clear. Colleagues find it easy to pick up where you left off on a task because your files are logically named and stored.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy
Seeing Your Work in the Real World

You get a kick out of walking into a supermarket and seeing a display or a promotion that you helped set up. It's that tangible connection between your desk work and actual shopping experiences.

You helped coordinate the delivery of a new end-cap display for a product. A few weeks later, you see it in your local Tesco, full of stock, and you know you played a part in making that happen.

Learning a Complex, Dynamic Industry

You're genuinely interested in how retail works, how shoppers make decisions, and what makes a product fly off the shelves. You enjoy piecing together the puzzle of consumer behaviour and market trends.

You're always asking questions about why certain promotions perform better than others, or how our competitors are doing things. You're keen to understand the 'why' behind the 'what'.

Being a Reliable Team Player

You enjoy being the person the team can count on to get things done accurately and on time. You like knowing your contributions, even if they're behind the scenes, are essential to the team's overall success.

Your manager trusts you with important data pulls and budget updates, knowing you'll get them right. You feel good knowing your colleagues rely on you for accurate information.

What frustrates people
  • Spending hours cleaning up 'dirty' retailer data before you can even start analysing it.
  • Getting an 'urgent' request for a report or asset at 4 PM for a meeting the next morning.
  • Having to chase multiple people for small pieces of information to complete a task.
  • Working on a campaign brief that changes several times before it's finalised.
  • The feeling that your work is sometimes a 'black hole' – you do the setup, but don't always see the final execution or impact directly.
What this role does not give you
  • High-level strategic decision-making from day one.
  • A lot of direct creative input on major campaigns (you'll be executing, not designing).
  • A predictable, unchanging daily routine – priorities can shift quickly.
  • A role where every single piece of your work makes it to market exactly as planned.

6Who you work with

This role directly supports the execution of shopper marketing programmes, ensuring they're delivered on time and within budget. Your accuracy and efficiency mean the sales team has the tools they need to succeed, and our marketing spend actually translates into sales. Simply put, you help keep the commercial engine running smoothly, making sure our products are visible and attractive to shoppers where it matters most.

Inside the business
  • Shopper Marketing Team (your direct colleagues)
  • Sales Team (especially Account Managers)
  • Brand Team (who set the overall campaign direction)
  • Finance Team (for budget tracking)
Outside the business
  • Retailer Junior Contacts (for basic queries)
  • Agency Partners (for creative assets and production)
  • Coupon/Rebate Platform Contacts

7What you need before you start

Not a wish list. The things you would be expected to already have.

  • A genuine interest in marketing, retail, and how people shop.
  • Strong organisational skills – you're the kind of person who keeps a tidy desk (or desktop!).
  • Excellent attention to detail; you spot things others miss.
  • Proficiency with Microsoft Excel and PowerPoint (Intermediate level).
  • A positive, 'can-do' attitude and eagerness to learn.
  • Ability to work effectively both independently and as part of a team.

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Visualisation & Storytelling

Simply presenting numbers isn't enough anymore. You'll need to turn complex data into clear, compelling visual stories that persuade sales teams and retailers. This means moving beyond basic charts to interactive dashboards that highlight key insights.

Dashboard Design Principles · Data Storytelling Techniques · Interactive Visualisations · Audience-Specific Visualisation

  • This week: Pay close attention to how your manager and senior colleagues present data. What works well?
  • This month: Take an online course on Tableau or Power BI fundamentals. Try to recreate one of our existing dashboards.
  • Month 2: Propose one new chart or visualisation for a recurring report that you think tells the story better.
  • Month 3: Start building a simple, interactive dashboard for an internal project, getting feedback from colleagues.

Quick win: When you're putting together a PowerPoint, spend an extra 10 minutes thinking about how you can make one key chart clearer or more impactful. Small changes make a big difference.

9Staying current once you are in

What people here do to keep up
  • Follow key retail and marketing industry publications (e.g., The Grocer, Marketing Week, Retail Week) to stay on top of trends.
  • Take online courses in Excel, PowerPoint, or basic data visualisation (e.g., via LinkedIn Learning, Coursera).
  • Attend internal training sessions on our products, brands, and sales processes.
  • Shadow colleagues in the Sales or Brand teams to understand their day-to-day challenges and how shopper marketing fits in.
  • Actively seek feedback on your work and use it as a chance to improve.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: AI-Assisted Data Processing & Reporting

Competitors are already using AI to automate the tedious parts of data pulling and basic report generation. Those who learn to use these tools will be able to handle more data, faster, and spend more time on actual insights rather than manual work.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

Your PlanIllustration

Built for Shopper Marketing Coordinator

3 units that map to this job, from the qualifications that cover it.

  1. Digital MarketingGateway Qualifications Limited · covers 5 of 10 standardsLevel 2
  2. Digital Marketing for the Digital and Creative IndustriesGateway Qualifications Limited · covers 4 of 10 standardsLevel 2
  3. Maximise sales in a food retail environmentFDQ Limited · covers 1 of 10 standardsLevel 3
These are the real units behind this job, in the order they rank for it. Nothing here is marked done, because this plan has not been started by anyone yet. Yours would fill in as you go.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

AI-Assisted Data Processing & Reporting

Competitors are already using AI to automate the tedious parts of data pulling and basic report generation. Those who learn to use these tools will be able to handle more data, faster, and spend more time on actual insights rather than manual work.

  • Data Ingestion & Cleaning with AI
  • Automated Report Generation
  • Prompt Engineering for Data Queries
  • Output Validation

What you’ll use

Skills this role draws on

Technical

  • Path to Purchase Awareness
  • Category Management Principles (Basic)
  • Promotional Lift & ROI Fundamentals
  • In-Store Execution & Merchandising Basics

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

  1. 1

    Marketing Internship/Assistant

    6-18 months

    Skills to master

    • Basic office software, project coordination, communication, understanding marketing campaign basics, data entry and organisation.

    You're ready to move on when

    • Successfully managed small projects or tasks independently.
    • Consistently delivered accurate work on time.
    • Demonstrated a proactive attitude and eagerness to learn.
    • Received positive feedback on organisational and communication skills.
  2. 2

    Retail Operations/Store Management

    1-2 years

    Skills to master

    • Understanding of store operations, merchandising, customer behaviour at the point of sale, inventory management, problem-solving in a fast-paced environment.

    You're ready to move on when

    • Experience with visual merchandising and display setup.
    • Demonstrated understanding of sales drivers in a retail environment.
    • Ability to manage multiple priorities and unexpected challenges.
    • Strong customer service and communication skills.
  3. 3

    Administrative Assistant (with data focus)

    1-2 years

    Skills to master

    • Advanced Excel, data organisation, report generation, scheduling, stakeholder support, attention to detail.

    You're ready to move on when

    • Regularly created reports or managed data for senior staff.
    • Proactively identified and resolved administrative inefficiencies.
    • Managed complex calendars or project schedules.
    • Received commendation for accuracy and reliability in data handling.

11Where this role leads

The long view:Your journey here starts with getting the basics right, but the potential for growth is huge. We're committed to helping you build a rewarding career, whether that's climbing the management ladder or becoming a recognised specialist in your field. It's really up to you to grab the opportunities.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Shopper Marketing Coordinator is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

Where it leads

Roles this leads to

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital MarketingLevel 2

Applied to your work in Shopper Marketing Coordinator

This unit aims to provide learners with an understanding of digital marketing approaches and their application in different sectors. Learners will analyse the advantages and disadvantages of various strategies, evaluate successful and unsuccessful campaigns, and understand how to measure the effectiveness of digital marketing efforts.

How the thinking builds
  1. Remember
  2. Understand
  3. Apply
  4. Analyse
  5. Evaluate
  6. Create
An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

  1. Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
  2. What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
  3. The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
  4. How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
  5. Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Shopper Marketing Coordinator

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

  • On-Time ReportingDelivering weekly Point-of-Sale (POS) data reports to the team.You pull the Tesco and Sainsbury's POS data every Monday morning and have the summary ready for the team meeting, missing only one deadline across the quarter due to an unforeseen portal outage.98% of reports delivered by Monday 10 AM
  • Budget Tracking AccuracyEnsuring the budgets for specific promotional programmes you're tracking are correct.You've been tracking the budget for a new product launch promotion. At month-end, your figures show a £1,500 discrepancy on a £100,000 budget, which is well within our 2% target.Less than 2% variance in managed programme budgets
  • Project Milestone AdherenceCompleting assigned tasks for shopper marketing programmes by their due dates.Over a two-week period, you had 20 tasks in Asana, like setting up a coupon code or requesting creative assets. You completed 19 of them on time, hitting our 95% target.95% of assigned tasks completed by the due date
  • Promotional Setup AccuracyCorrectly setting up digital coupons or rebates on retailer platforms.You've set up five different digital coupon campaigns this quarter. All codes are correct, the discount amounts are right, and the redemption dates match the brief perfectly. No shopper complaints due to incorrect offers.Zero errors in coupon codes or offer mechanics
These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Shopper Marketing Coordinator to Shopper Marketing Specialist, and whatever you decide comes after.

Level 2 · in progressAI Fluency→ Shopper Marketing Specialist→ your design
Where this takes you

Your journey here starts with getting the basics right, but the potential for growth is huge. We're committed to helping you build a rewarding career, whether that's climbing the management ladder or becoming a recognised specialist in your field. It's really up to you to grab the opportunities.

See Your Progress GrowIllustration
Shopper Marketing Coordinator
  • Path to Purchase Awareness
  • Category Management Principles (Basic)
  • Promotional Lift & ROI Fundamentals
  • In-Store Execution & Merchandising Basics
This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Shopper Marketing Coordinator is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

  1. Shopper Marketing Specialist

    2-3 years

    From Entry (001) to Mid (002)

    • Advanced Retailer Data Portal usage: Building custom queries, troubleshooting data.
    • Promotional ROI Analysis: Conducting full post-promo analysis.
    • Digital Rebate/Coupon Optimisation: Developing strategic briefs and optimising campaigns in-flight.
Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, a lot of shopper marketing involves repetitive tasks, especially when you're just starting out. Imagine if you could cut down on the grunt work and spend more time on the interesting stuff. Well, you can.

We're big believers in using AI to make our lives easier and our work smarter. For a Shopper Marketing Coordinator, that means turning tedious data pulls and basic report generation into quick wins. You won't be replaced by AI; you'll be empowered by it, freeing you up to learn and grow faster.

Automated POS Reporting

Use AI tools to automatically pull, clean, and format weekly sales data from multiple retailer portals. It'll flag significant week-over-week changes for you, saving you hours of manual data wrangling. Think of it as having a super-fast, super-accurate data assistant.

Initial Data Trend Spotting

Feed your cleaned POS data into an AI tool and ask it to highlight the biggest sales increases or decreases by product, retailer, or region. It won't do the deep analysis, but it'll point you to where to start looking, saving you time sifting through spreadsheets.

First Draft Email & Summary Generator

Got a bunch of data points or a meeting summary? Use an AI assistant to draft a concise email to the team or summarise key takeaways from a long document. You'll still need to review and refine it, but it gets you 80% of the way there in minutes.

Campaign Setup Checklist Creator

Give an AI tool your campaign brief and ask it to generate a detailed checklist of all the assets, data points, and approvals you'll need. It helps ensure you don't miss any crucial steps when setting up a new promotion.

Common questions

Common questions

How do you become a Shopper Marketing Coordinator?

Common routes in include Marketing Internship/Assistant (6-18 months), Retail Operations/Store Management (1-2 years) and Administrative Assistant (with data focus) (1-2 years). Times vary with prior experience.

Where can a Shopper Marketing Coordinator progress to?

This role can lead on to Shopper Marketing Specialist (2-3 years), depending on the skills you build.

What level is a Shopper Marketing Coordinator in the UK?

This role aligns to RQF Level 2 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Shopper Marketing Coordinator?

Increasingly, AI-Assisted Data Processing & Reporting. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Shopper Marketing Coordinator, works on the job you actually do, and keeps going at your pace rather than a timetable's.

  • Searching and planning stay free. You only pay when you start learning.
  • Your credits are yours. Regulated, and they don't vanish when a subscription ends.
  • Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 10 national skill standards. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Shopper Marketing Coordinator: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.
Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 2

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

The skills you'll gain in shopper marketing are highly transferable across the FMCG (Fast-Moving Consumer Goods) sector, retail, and even into agencies specialising in retail marketing. You could move into broader brand marketing, sales strategy, category management, or even into data and analytics roles within retail organisations.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

This role profile is © 2026Growth Engineering Technologies Ltd. Built from UK occupational standards and regulated qualification data, and written for Zavmo.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.