The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
University Graduate (Marketing/Business)
0-1 year post-graduationSkills to master
- Applying theoretical marketing knowledge to real-world campaigns, understanding corporate processes, developing professional communication skills.
You're ready to move on when
- Completed a relevant degree with a strong academic record.
- Undertook internships or placements in marketing or a related field.
- Can demonstrate a proactive approach to learning and problem-solving.
- 2
Marketing Apprenticeship Graduate
0-1 year post-apprenticeshipSkills to master
- Translating practical apprenticeship experience into our specific financial services context, mastering our internal systems and compliance workflows.
You're ready to move on when
- Successfully completed a Level 3 or 4 Marketing Apprenticeship.
- Has hands-on experience with digital marketing tools and content creation.
- Shows a strong work ethic and ability to follow instructions.
- 3
Administrative / Office Support Role
1-2 years in a support roleSkills to master
- Transferring strong organisational and detail-oriented skills to marketing tasks, learning marketing automation platforms, understanding campaign lifecycle.
You're ready to move on when
- Proven track record of accuracy and reliability in a previous role.
- Demonstrated interest in moving into marketing (e.g., through self-study, internal projects).
- Excellent communication and interpersonal skills.