United Kingdom · Marketing · Director/VP Level (16-20 years)

Director of User Acquisition

Here is the whole job, in plain words. What it is, a real day, what you decide, how you're judged, how people get here and where they go next. Then the part no course gives you: twelve AI tutors who learn your work.

Experience bandDirector/VP Level (16-20 years)
Direct reports5-10 reports
Reports toVP of Marketing or Chief Marketing Officer
UK framework levelUsually a director, accountable for a division and its numbers

Also advertised as VP of Growth Marketing · Head of Performance Marketing (Mobile) · Director of Mobile Growth

Built on an analysis of 43,079 real UK job descriptions · grounded in qualifications employers recognise

Start with a free Future Fluency check, tuned to Director of User Acquisition

Ten quick questions, one per Future Fluency, asked against this role rather than a generic one. About five minutes, and no card.

Start the check, free

1What this role really is

This isn't just about managing campaigns; it's about shaping the entire user acquisition strategy for our mobile products. You'll own the multi-million pound budget, lead a team of talented specialists, and ultimately drive the growth engine that keeps our business thriving. Think of yourself as the architect of our customer base, constantly looking for new ways to bring in high-quality users profitably.

2What you'd actually use

The tools this job runs on, and how well you'd need to know each one.

AppsFlyer, Adjust, Kochava, Singular (Mobile Measurement Partners)Strategic

Leading the evaluation and selection of MMPs, designing enterprise-wide attribution strategies, negotiating contracts, and ensuring data integrity across all measurement platforms. You'll define how we use these tools, not just use them.

Meta Ads, Google Ads (App Campaigns), Apple Search Ads (ASA), TikTok AdsStrategic

Setting platform-level investment strategies, managing top-tier partner relationships (e.g., with Google and Meta account teams), and beta testing new ad products and features. You'll be influencing the platforms, not just running ads on them.

ironSource, Unity Ads, AppLovin, The Trade Desk (DSPs & Programmatic)Strategic

Defining the role of programmatic in the overall media mix, allocating multi-million pound budgets to DSPs, assessing new programmatic partners, and driving innovation in automated buying strategies.

Tableau, Looker Studio, Mixpanel, Domo (Analytics & Visualisation)Strategic

Architecting the marketing data visualisation stack, defining key business metrics for executive dashboards, and ensuring all reporting provides actionable insights for strategic decision-making. You'll be the one asking for the right dashboards to be built.

Jira, Asana, Slack (Collaboration & Project Management)Advanced

Implementing and refining the marketing operations processes across UA, creative, and data teams. Ensuring these tools facilitate seamless cross-functional collaboration and efficient workflow management for your entire department.

3What you get to decide, and how that grows

Power in a job isn't your title. It's what you're allowed to decide. Here's how it grows as you move up.

The choice	Coming in	Where you are now	The step above
Annual UA Budget Allocation	No involvement, just follows instructions.	Provides data and recommendations for specific channels.	Proposes channel-specific budgets and defends them to Director.
New Ad Platform/MMP Evaluation & Selection	No involvement.	Researches potential platforms, gathers basic info.	Leads technical evaluation, runs pilot tests, provides detailed recommendations.
Hiring & Team Structure	No involvement.	Participates in interviews as a peer.	Interviews junior candidates, provides feedback.

4How you'll be judged

The scoreboard, honestly: the hard targets, how often each one is actually looked at, and the quiet human signals that never make it onto a dashboard.

LTV:CAC Ratio

The ratio of a user's lifetime value to the cost of acquiring them, measured across our entire portfolio.

Target · Maintain a blended portfolio ratio of >3:1 consistently.

If our average user brings in £300 over their lifetime and costs £100 to acquire, that's a 3:1 ratio. You'll be looking to improve this, perhaps to 3.5:1, by finding more efficient channels or higher-LTV users.

Contribution Margin from New Users

The profit generated by newly acquired users after accounting for their acquisition cost and direct operating expenses.

Target · Grow new user contribution margin by 20% year-on-year.

If last year's new users contributed £5M to our margin, you'd be aiming for £6M this year, showing real, profitable growth, not just vanity metrics.

Portfolio Diversification

Reducing our reliance on any single ad channel to mitigate risk and ensure sustainable growth.

Target · Reduce reliance on the top acquisition channel from 70% to <50% of total spend within 18 months.

If Meta Ads currently accounts for 70% of our spend, you'd devise a strategy to grow other channels (like TikTok, Google, or programmatic) so that Meta's share drops to, say, 45% over the next year and a half, spreading our risk.

Return on Ad Spend (ROAS) at Payback

Ensuring our ad spend generates a positive return within a defined payback period (e.g., 90 days), across all channels.

Target · Achieve >100% ROAS within 90 days for 90% of active campaigns.

If we spend £100 on a campaign, we expect to see at least £100 back in revenue from those users within 90 days. You'd be driving the strategy to hit this across the board, identifying underperforming campaigns and channels.

Strategic Influence & Thought Leadership

Your ability to shape the overall marketing and growth strategy, not just within UA, but across the business.

Invited to C-suite strategy sessions, sought out for opinions on market shifts (e.g., Apple's ATT changes), recognised internally and externally as an expert in mobile growth. You're presenting to the board, not just your direct manager, on the future of acquisition.

Team Development & Retention

Building and nurturing a high-performing user acquisition team, ensuring they're growing and staying engaged.

Low team turnover, high scores on internal engagement surveys, clear progression paths for your direct reports, and a reputation for developing talent. Your team feels supported and challenged, not just managed.

Vendor & Partner Relationship Management

Effectively managing relationships with our key ad network partners, MMPs, and agencies to secure favourable terms and access to beta programmes.

Regular strategic meetings with senior contacts at Google, Meta, AppsFlyer. Early access to new platform features. Demonstrable improvements in commercial terms or support levels due to your relationships. They see you as a key partner, not just a customer.

5Would you like it

The honest version. What people enjoy, and what grinds them down.

What people enjoy

Strategic Impact & Business Growth

You'll spend your days defining the future of our user acquisition, making decisions that directly influence millions of new users and our company's overall financial health. This isn't about small wins; it's about moving the entire business forward.

Leading the charge on a new market entry, seeing your strategy bring in hundreds of thousands of new users, and then presenting those results to the board with pride.

Building & Mentoring High-Performing Teams

A significant part of your role is coaching, developing, and empowering your managers and specialists. You'll get a kick out of seeing your team members grow, take on more responsibility, and deliver incredible results under your guidance.

Helping a Manager navigate a tricky budget negotiation, seeing a Senior Specialist successfully launch a complex incrementality test, and celebrating their promotions.

Solving Complex, Evolving Challenges

The mobile growth landscape is never static. You'll be constantly grappling with new privacy regulations, algorithm changes, and emerging ad platforms. If you love dissecting complex problems and devising innovative solutions, you'll thrive here.

Developing a novel SKAdNetwork strategy that maintains performance post-ATT, or figuring out how to profitably scale in a highly competitive market without relying on traditional identifiers.

What frustrates people

Having to constantly explain complex attribution models and privacy limitations (like SKAN delays) to non-technical C-suite members who just want 'the numbers now'.
Dealing with the 'black box' nature of major ad platforms, where you have limited control over algorithms that dictate millions in spend.
The sheer pace of change in the industry – what worked last quarter might be obsolete next month, requiring constant re-evaluation and strategic pivots.
Resource constraints, whether it's budget for new tools or headcount for your team, forcing tough prioritisation decisions.

What this role does not give you

A quiet, predictable 9-to-5 job with minimal external pressures. This role is high-stakes and highly visible.
The chance to be a lone wolf. You'll be leading a team and collaborating extensively; individual contributor work is minimal.
Complete autonomy without accountability. You'll have significant authority, but with that comes direct responsibility for multi-million pound outcomes.

6Who you work with

You'll be directly responsible for the strategic growth of our mobile user base, which means a huge impact on our revenue, profitability, and overall market share. Your decisions will shape how we allocate multi-million pound budgets and how we react to shifts in the mobile advertising ecosystem. Get it right, and you're a hero; get it wrong, and the consequences are felt across the entire business.

Inside the business

VP of Product
Head of Data & Analytics
Finance Director
Head of Creative
CEO and other C-suite executives

Outside the business

Major Ad Network Partners (Google, Meta, Apple)
Mobile Measurement Partners (AppsFlyer, Adjust)
Creative Agencies
Industry Bodies and Regulators

7What you need before you start

Not a wish list. The things you would be expected to already have.

Proven track record (12-15+ years) of managing multi-million pound mobile user acquisition budgets and delivering significant, profitable growth.
Extensive leadership experience, including managing managers and building high-performing teams in a fast-paced environment.
Deep, demonstrable expertise in all major mobile ad platforms (Meta, Google, Apple Search Ads, TikTok) and programmatic buying.
Strategic understanding of mobile attribution, LTV modelling, and incrementality measurement, especially in privacy-centric environments.
Exceptional analytical skills, capable of translating complex data into clear, concise strategic recommendations for executive leadership.
Strong commercial acumen, with a clear understanding of how UA impacts the wider business P&L.
A history of successfully navigating and adapting to major industry shifts (e.g., ATT, new privacy regulations).

8What to practise next

Where the job is going, and what to do about it starting this week.

Advanced Data Clean Rooms & Privacy-Enhancing Technologies (PETs)

Critical within 6-12 months. With the deprecation of third-party cookies and identifiers, data clean rooms (like those offered by Google, Meta, or independent vendors) are becoming essential for secure, privacy-preserving data collaboration and advanced measurement. You'll need to define our strategy for using these.

Secure Multi-Party Computation (MPC) · Differential Privacy · Homomorphic Encryption · Data Clean Room Architectures

This month: Research the major data clean room providers (e.g., InfoSum, Habu, Google Ads Data Hub).
Next quarter: Engage with our data and legal teams to understand the technical and compliance implications of clean rooms.
Within 6 months: Initiate pilot programmes with one or two key partners using a data clean room for advanced measurement or targeting.
Within 9 months: Develop a clear roadmap for integrating clean room capabilities into our overall UA strategy.

Quick win: Schedule introductory calls with sales representatives from leading data clean room vendors to understand their offerings and capabilities.

Web3 & Metaverse Marketing Strategy

Important within 12-18 months. While still nascent, the rise of decentralised platforms, NFTs, and virtual worlds presents new user acquisition opportunities. You'll need to assess the strategic relevance of these channels and guide your team in early experimentation.

Blockchain & NFTs for Engagement · Decentralised Autonomous Organisations (DAOs) · Virtual Economies & In-Metaverse Advertising · Identity in Web3

This quarter: Follow key Web3 marketing thought leaders and industry publications.
Next quarter: Allocate a small 'innovation budget' for your team to experiment with a low-cost Web3 marketing initiative (e.g., a small NFT drop, a presence in a virtual world).
Within 6 months: Present a strategic overview of Web3/metaverse opportunities and risks to the C-suite.
Within 12 months: Develop a pilot programme for a specific Web3 acquisition channel if strategic relevance is proven.

Quick win: Encourage your team to explore popular metaverse platforms (e.g., Roblox, Decentraland) to understand the user experience and potential for advertising.

9Staying current once you are in

What people here do to keep up

Regularly attending major industry conferences (e.g., Mobile World Congress, App Growth Summit, MAU Vegas) to stay abreast of trends and network with peers.
Active participation in relevant industry associations or working groups focused on mobile advertising, privacy, or growth marketing.
Subscribing to and critically analysing leading mobile marketing publications, newsletters, and research reports.
Mentoring junior talent within the industry or through formal programmes, which helps solidify your own knowledge and leadership skills.
Pursuing executive education programmes focused on digital transformation, strategic leadership, or advanced analytics.

10How the AI economy is changing work like this

Before we ask anything of you, here's what we can already say about AI and work of this kind:

The new skill this role is being asked for: Ethical AI & Algorithmic Transparency in Advertising

Critical within 12 months. Regulators and consumers are increasingly scrutinising how AI is used in advertising, especially around targeting, bias, and data usage. We need to ensure our AI-driven strategies are not only effective but also ethical and transparent, or we risk major reputational damage and fines.

We'll only ever tell you what we can actually back up. No hype, no scare tactics.

The rising capability

Zavmo analysis

What's rising in its place

This is where the work is heading, and the higher pay with it. Get fluent here and the shift stops being a threat and starts being your edge.

Ethical AI & Algorithmic Transparency in Advertising

Critical within 12 months. Regulators and consumers are increasingly scrutinising how AI is used in advertising, especially around targeting, bias, and data usage. We need to ensure our AI-driven strategies are not only effective but also ethical and transparent, or we risk major reputational damage and fines.

AI Bias Detection & Mitigation
Explainable AI (XAI) in Marketing
Privacy-Preserving AI Techniques
Consumer Trust & AI

What you’ll use

Skills this role draws on

Technical

Attribution Modelling & Privacy-Centric Measurement
Performance Marketing Economics & Financial Modelling
Media Mix Modelling (MMM) & Budget Optimisation
Creative Strategy & Optimisation Frameworks

The pathway

How you actually get there, here

How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.

1
Head of User Acquisition (from a smaller/mid-sized company)
3-5 years in previous role
Skills to master
- Scaling multi-million pound budgets, building and managing a full UA team, developing comprehensive channel strategies, presenting to C-suite.
You're ready to move on when
- Successfully grew a mobile app's user base by 50%+ year-on-year in a previous role.
- Managed a team of 5+ UA specialists/managers.
- Developed and implemented a new attribution model or privacy-centric measurement strategy.
- Consistently delivered LTV:CAC ratios above target for 2+ years.
2
Senior User Acquisition Manager (from a larger, more complex organisation)
5-8 years in previous role, with increasing scope
Skills to master
- Navigating complex organisational structures, influencing without direct authority, managing a significant portion of a multi-million pound budget, deep specialisation in a critical channel (e.g., programmatic mobile).
You're ready to move on when
- Successfully led a major channel (e.g., Meta Ads or Google UAC) to deliver £1M+ monthly spend with strong ROI.
- Mentored 3+ junior/mid-level UA specialists.
- Led cross-functional projects that significantly improved UA performance (e.g., creative pipeline, data integration).
- Demonstrated ability to present strategic insights to VPs or Directors.

11Where this role leads

The long view:Ultimately, this Director role is a launchpad. You'll gain invaluable experience in leading a critical function, managing significant budgets, and influencing at the highest levels of the organisation. Where you go from here is really up to you and your ambition. We're here to help you build the skills and network to achieve whatever your long-term career vision might be.

Pay & demand

Pay and demand for this role will appear here, each figure traced to a named authoritative source (e.g. the ONS Annual Survey of Hours and Earnings, under the Open Government Licence). We don’t show numbers we can’t attribute.

The ten Future Fluencies

Zavmo analysis

The credential is what you can do today. These are what keep you valuable.

A qualification proves you can do the job as it's defined today. These ten are what decide whether you're still the obvious person for it in five years. They're the capabilities employers are now writing into senior roles faster than people are learning them. Zavmo weaves them through whatever you study, so you come out with both: the credential and the fluency.

The highlighted ones are the Fluencies your role leans on hardest, from how Director of User Acquisition is actually changing. In about two minutes, the free confidence check asks where you stand on each of the ten. That's the whole check, and it's what makes the plan yours rather than generic.

12The team that's yours

No two people are taught the same way. This is one-to-one, not one-to-many.

Zavmo is a hyper-personalised AI learning platform. Twelve virtual tutors, each with a different way of teaching, and one orchestration agent that picks the right one for the moment. So every single lesson is shaped around you, your role, and the way you learn. Not a course everyone sits through. A conversation built for you, and no one else.

…and nine more, matched to you after your first chat. Meet all twelve

Start free and meet yours

13What it feels like

A conversation, not a course

Because your tutor knows your role, your projects and your last session, learning sounds like this. And it's different for every single person:

Digital AnalyticsLevel 4

Applied to your work in Director of User Acquisition

This unit aims to provide learners with a comprehensive understanding of digital analytics principles, tools, and techniques. Learners will develop the skills to collect, analyse, and interpret digital data from various sources, enabling them to measure the effectiveness of digital marketing campaigns, improve strategies, and report findings to stakeholders, while adhering to data protection regulations.

How the thinking builds

Remember
Understand
Apply
Analyse
Evaluate
Create

An illustration of a Zavmo lesson, built from this role’s own route. The unit, its objective and every criterion above are the awarding body’s own words, not an example.

One to one, not one to many

No two people run this the same way

A course is written once and handed to everyone. This is assembled around you, and keeps changing as it learns you. Five things it reads, and what each one changes.

Your actual work Every lesson is taught against a live piece of your own work, not a worked example from a textbook.
What you already know The first conversation finds your starting point, so you skip what you can already do and spend the time on what you cannot.
The conditions you learn under Not a learning-styles quiz. The evidence does not support those. The dimensions the research does back, read once and used to shape the plan.
How far you got last time It picks up mid-thought. The tutor knows what you said, what you struggled with, and what it asked you to try.
Which tutor suits the moment Twelve of them, each for a different kind of thinking. The one who walks you through a first idea is not the one who stress-tests it.

See how you learn, free. Eight questions, no sign-up. A directional taster; the diagnostic inside Zavmo goes deeper and keeps adapting.

DemonstrateIllustration

Evidenced on your work in Director of User Acquisition

You do not finish by watching something. You finish by showing it on the work you already do, against the measures this job is judged on.

LTV:CAC RatioThe ratio of a user's lifetime value to the cost of acquiring them, measured across our entire portfolio.If our average user brings in £300 over their lifetime and costs £100 to acquire, that's a 3:1 ratio. You'll be looking to improve this, perhaps to 3.5:1, by finding more efficient channels or higher-LTV users.Maintain a blended portfolio ratio of >3:1 consistently.
Contribution Margin from New UsersThe profit generated by newly acquired users after accounting for their acquisition cost and direct operating expenses.If last year's new users contributed £5M to our margin, you'd be aiming for £6M this year, showing real, profitable growth, not just vanity metrics.Grow new user contribution margin by 20% year-on-year.
Portfolio DiversificationReducing our reliance on any single ad channel to mitigate risk and ensure sustainable growth.If Meta Ads currently accounts for 70% of our spend, you'd devise a strategy to grow other channels (like TikTok, Google, or programmatic) so that Meta's share drops to, say, 45% over the next year and a half, spreading our risk.Reduce reliance on the top acquisition channel from 70% to <50% of total spend within 18 months.
Return on Ad Spend (ROAS) at PaybackEnsuring our ad spend generates a positive return within a defined payback period (e.g., 90 days), across all channels.If we spend £100 on a campaign, we expect to see at least £100 back in revenue from those users within 90 days. You'd be driving the strategy to hit this across the board, identifying underperforming campaigns and channels.Achieve >100% ROAS within 90 days for 90% of active campaigns.

These are this job's own measures, with its own targets. Nothing is marked evidenced, because nobody has started this yet. Yours would fill in from the work you bring.

Your passport

This isn't a certificate you file away. It's a passport to the life you're designing.

Every credit you earn and every fluency you build adds up: evidence where it counts, carried with you. Zavmo keeps the map: where you are, where you're heading, and the next step, at your pace, around your life. From Director of User Acquisition to VP of Marketing / VP of Growth, and whatever you decide comes after.

Level 7 · in progressAI Fluency→ VP of Marketing / VP of Growth→ your design

Where this takes you

Ultimately, this Director role is a launchpad. You'll gain invaluable experience in leading a critical function, managing significant budgets, and influencing at the highest levels of the organisation. Where you go from here is really up to you and your ambition. We're here to help you build the skills and network to achieve whatever your long-term career vision might be.

See Your Progress GrowIllustration

Director of User Acquisition

Attribution Modelling & Privacy-Centric Measurement
Performance Marketing Economics & Financial Modelling
Media Mix Modelling (MMM) & Budget Optimisation
Creative Strategy & Optimisation Frameworks

This is your Mind Palace on learn.zavmo.ai. Every skill above comes from this role's own record, not an example borrowed from another job. A node lights up when you evidence it, and what you build stays yours between jobs. That is the part a course cannot do.

14The detail, folded away

Everything else the record holds

The career branches in full, how AI is already showing up in the day-to-day, and the questions people ask about this job. Here when you want them, out of the way while you decide.

Where it leads next, rung by rung

Where it leads

The career path, and where it branches

Director of User Acquisition is a start, not a ceiling. Each step below asks for new skills and hands back more autonomy.

VP of Marketing / VP of Growth
3-5 years in Director role
From Level 6 to Level 7 (C-Suite equivalent)
- Brand strategy and management (integrating UA with brand perception)
- Product marketing leadership (go-to-market strategy for new products)
- Customer lifecycle management (beyond acquisition to retention and loyalty)
- Broader marketing technology stack ownership (CRM, CDP, MarTech)

Working with AI on the job

Working with AI

Where AI is starting to help

Let's be real, as a Director, your time is precious. You're paid to think strategically, lead your team, and drive growth, not get bogged down in manual data crunching or drafting endless reports. The good news is, AI isn't just for junior analysts anymore; it's a powerful strategic partner that can free you up to do what you do best.

Imagine if you could cut down the time spent on routine reporting, predictive analysis, and even creative ideation for your team. AI tools, when used smartly, can automate the tedious, accelerate decision-making, and give you deeper insights faster. This isn't about replacing human judgment; it's about augmenting it, giving you a competitive edge in a fast-moving market. We're already seeing our top performers use these tools to transform their output.

Automated Strategic Reporting

Use AI to instantly generate comprehensive weekly or monthly reports for the C-suite and board. Feed in raw performance data, and AI can summarise key trends, highlight anomalies, and even suggest strategic implications, saving you hours of manual slide building and narrative crafting.

Predictive Growth Modelling

Leverage AI to build more accurate LTV and ROAS prediction models. This allows you to forecast the impact of strategic budget reallocations, identify future growth opportunities, and spot potential risks long before they materialise, giving you a significant advantage in planning.

Generative Creative Direction

Guide your creative teams by using generative AI to explore new ad creative concepts and themes at scale. Input performance data from past campaigns, and AI can suggest novel visual styles, copy angles, or even entire campaign narratives that are likely to resonate with target audiences.

Market & Competitor Intelligence

Automate the scanning of industry news, competitor campaigns, and regulatory updates. AI can summarise key developments, identify emerging threats or opportunities, and provide concise briefings, ensuring you're always informed and ready to adapt your strategy.

Common questions

How do you become a Director of User Acquisition?

Common routes in include Head of User Acquisition (from a smaller/mid-sized company) (3-5 years in previous role) and Senior User Acquisition Manager (from a larger, more complex organisation) (5-8 years in previous role, with increasing scope). Times vary with prior experience.

Where can a Director of User Acquisition progress to?

This role can lead on to VP of Marketing / VP of Growth (3-5 years in Director role), depending on the skills you build.

What level is a Director of User Acquisition in the UK?

This role aligns to RQF Level 7 on the UK framework, a guide to the depth of qualification it maps to, not a hard entry bar.

What new skills matter most for a Director of User Acquisition?

Increasingly, Ethical AI & Algorithmic Transparency in Advertising. These are the areas where the higher-paid, future-proof work is heading.

The honest bit

You’ve started things before

Most of them were built for a room full of people who aren’t you. A cohort moves on whether or not your week allowed it, and by the third week the thing you’re behind on becomes the reason you stop opening it.

There’s no cohort here, and no timetable to fall behind. Before anything starts, Zavmo asks when you’re sharpest and how long you can realistically sit down for, then builds the sessions around those answers. A bad fortnight changes your pace. It doesn’t put you behind.

And you only pay once you start learning. Searching and planning are free, and you can cancel any time — so the cost of finding out is an afternoon, not a year.

What it costs

Less than one coaching session. Every month.

A single career-coaching hour costs more than a month of this, and it ends when the hour does. Zavmo doesn't. It's £70 a month, about £2.30 a day, for a companion that knows a Director of User Acquisition, works on the job you actually do, and keeps going at your pace rather than a timetable's.

Searching and planning stay free. You only pay when you start learning.
Your credits are yours. Regulated, and they don't vanish when a subscription ends.
Cancel any time and billing stops. No notice period, no minimum term.

Your path, personalised

You have the map. Walking it is the part we do together.

This route runs to 1 national skill standard. That is a real journey.

Zavmo shapes a learning experience as unique as you are. It fits how you learn, your pace and the work you already do. Every step stays benchmarked to recognised national standards. That’s the plan for becoming a Director of User Acquisition: personal to you, and it still counts. The first steps are free.

Independent research finds well-designed intelligent tutoring performs nearly as well as one-to-one human tutoring: VanLehn (2011), Educational Psychologist.

A private tutor in the UK averages £35–40 an hour . Zavmo is £70/month.

A Zavmo curriculum screen: a three-month plan built for a customer support lead, five Ofqual-regulated units and a hundred and ninety-six credits. — A real plan on learn.zavmo.ai: Ofqual-regulated units, credits, and a three-month run at your own pace.

Start free No commitment. See your first steps free.

15Where to go from here

Other roles at Level 7

Same depth of qualification, different job. Useful if the work appeals but this particular role does not.

Other roles in Marketing

Stay in the field you know and move sideways rather than up.

If you leave this industry

Your expertise in mobile user acquisition, data-driven growth, and strategic leadership is highly transferable across various industries within the digital and tech sectors, especially those with a strong mobile presence (e.g., e-commerce, FinTech, EdTech, SaaS, media). The core principles of acquiring profitable users remain consistent, even if the products change.

Not sure this is the right direction?

Work out what you actually want from work first, then come back and see which roles fit it. Takes about ten minutes.

You're not behind. You're right on time. The shift is only just beginning. Your role won't look the same in two years. Be the one who leads the change, not the one it happens to. Build my plan, free Here's the first ten minutes: a 2-minute confidence check → your personalised roadmap → meet the tutors matched to you. No card, cancel any time. No card. Build your plan, see your roadmap and meet the twelve tutors matched to you. All free. When you're ready to start learning, it's £70 a month, billed monthly. Cancel any time and billing stops.

Director of User Acquisition

What's rising in its place

Ethical AI & Algorithmic Transparency in Advertising

Skills this role draws on

Technical

How you actually get there, here

Head of User Acquisition (from a smaller/mid-sized company)

Senior User Acquisition Manager (from a larger, more complex organisation)

The credential is what you can do today. These are what keep you valuable.

Roles this leads to

No two people are taught the same way. This is one-to-one, not one-to-many.

A conversation, not a course

No two people run this the same way

This isn't a certificate you file away. It's a passport to the life you're designing.

Everything else the record holds

The career path, and where it branches

VP of Marketing / VP of Growth

Where AI is starting to help

Automated Strategic Reporting

Predictive Growth Modelling

Generative Creative Direction

Market & Competitor Intelligence

Common questions

You’ve started things before

Less than one coaching session. Every month.

You have the map. Walking it is the part we do together.