The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
VP, Strategic Alliances (Large Enterprise)
You'd typically spend 3-5 years as a VP of Strategic Alliances at a large enterprise, managing a significant portfolio of global partners and a sizeable team, before stepping into this Director role.Skills to master
- Mastering C-level executive engagement, complex contract negotiation, and driving multi-million-pound partner-sourced revenue.
You're ready to move on when
- Consistently exceeded partner revenue targets by 15%+ for multiple years.
- Successfully launched and scaled 2+ new strategic partner programmes.
- Received strong 360-degree feedback on leadership and team development.
- 2
Regional Director, Channel Sales (Global Company)
Around 4-6 years as a Regional Director of Channel Sales for a global company, where you owned the partner revenue for a specific large region (e.g., EMEA or APAC).Skills to master
- Deep expertise in regional market dynamics, building and motivating a regional channel team, and managing regional P&L.
You're ready to move on when
- Grew regional partner revenue by 20%+ year-on-year for 3+ consecutive years.
- Successfully navigated complex regional regulatory and cultural landscapes.
- Built strong relationships with regional sales leadership and internal stakeholders.
- 3
Principal Alliance Manager / Head of Alliances (Scale-up)
Roughly 5-7 years as a Principal Alliance Manager or Head of Alliances at a fast-growing scale-up, where you were responsible for building out the entire partner ecosystem from scratch.Skills to master
- Strategic programme design, rapid partner recruitment and enablement, and proving the ROI of partnerships to executive leadership in a high-growth environment.
You're ready to move on when
- Successfully established a partner ecosystem that contributed 20%+ of total company revenue.
- Demonstrated ability to operate with significant autonomy and strategic influence.
- Built and mentored a small, high-performing team.