The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Innovation Lab Associate (L1)
1-2 yearsSkills to master
- Conducting user interviews, building simple prototypes from templates, synthesising research findings, basic data collection and organisation.
You're ready to move on when
- Consistently delivers high-quality research and prototyping support.
- Demonstrates a strong understanding of basic innovation methodologies.
- Proactively identifies opportunities to contribute beyond assigned tasks.
- Receives positive feedback on collaboration and learning agility.
- 2
Product Analyst / Junior Product Manager (from another company)
2-3 yearsSkills to master
- User story mapping, backlog management, A/B testing, market research, stakeholder communication, understanding of product lifecycle.
You're ready to move on when
- Proven track record of contributing to product discovery and validation phases.
- Strong analytical skills with experience interpreting product usage data.
- Ability to translate user needs into testable features or experiments.
- Experience working with cross-functional teams (e.g., engineering, design).
- 3
Business Analyst / Management Consultant (junior level)
2-4 yearsSkills to master
- Problem definition, data analysis, process mapping, client communication, presentation skills, structured thinking.
You're ready to move on when
- Demonstrated ability to break down complex business problems.
- Experience in gathering requirements and analysing data to inform decisions.
- Strong presentation and communication skills, especially to senior audiences.
- An interest in moving from analysis to hands-on experimentation and venture building.