The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Venture Associate (L2) to Senior New Ventures Director (L3)
2-3 years as an L2Skills to master
- Mastering independent execution of customer discovery, building robust initial financial models, and successfully managing a significant workstream within a larger venture. You'll need to show you can take ownership and propose solutions, not just execute tasks.
You're ready to move on when
- Consistently delivering high-quality, validated insights from customer interviews.
- Successfully managing a complex workstream (e.g., GTM planning, MVP build) with minimal supervision.
- Proactively identifying and proposing solutions to venture challenges.
- Demonstrating informal mentorship of new joiners or junior colleagues.
- 2
Product Manager (Startup/SME) to Senior New Ventures Director (L3)
5-7 years experience as a Product ManagerSkills to master
- Translating core product management skills (roadmap, backlog, user stories) into the highly ambiguous, pre-product-market-fit environment of a new venture. You'll need to adapt to less structured processes and a heavier emphasis on hypothesis testing over feature delivery.
You're ready to move on when
- Proven track record of taking products from concept to launch in a lean environment.
- Strong customer empathy and experience with user research.
- Ability to operate with limited resources and high ambiguity.
- Experience building and owning product strategy and roadmaps.
- 3
Management Consultant (Innovation focus) to Senior New Ventures Director (L3)
3-5 years experience as a Consultant (post-MBA or equivalent)Skills to master
- Shifting from advisory to hands-on execution. While you'll have strong analytical and strategic skills, you'll need to get comfortable with the 'messiness' of building and validating, rather than just recommending. This means getting your hands dirty with customer interviews and experiment design.
You're ready to move on when
- Experience leading client engagements focused on innovation or new product development.
- Strong analytical, problem-solving, and communication skills.
- Ability to structure ambiguous problems and develop actionable plans.
- A clear desire to move into a more operational, 'builder' role.