The pathway
How you actually get there, here
How you become one varies far more by country than what one does. This is the UK route. Most people take one of these ways in; the right one depends on where you're starting from.
- 1
Senior Business Concept Developer (L3)
2-4 years as an L3Skills to master
- Mastering end-to-end concept leadership, designing complex validation experiments, and effectively mentoring junior team members. You'd also need to get really good at presenting to various internal stakeholders.
You're ready to move on when
- Successfully led 3+ concepts from idea to a 'go/no-go' decision with clear data.
- Consistently received positive feedback on mentorship and team development from your reports and manager.
- Proactively identified and proposed new strategic innovation themes to leadership.
- 2
Product Manager (in a startup or large corporate)
5-8 years in Product ManagementSkills to master
- Transitioning from optimising existing products to building entirely new ones, often with ambiguous problem statements. You'd need to hone your market validation and business modelling skills, which might be less emphasised in a mature product role.
You're ready to move on when
- Experience launching 2+ new products or features, particularly those addressing new market segments.
- Demonstrated ability to conduct user research, define product strategy, and manage a product backlog.
- A strong understanding of unit economics and commercial viability beyond just feature delivery.
- 3
Strategy Consultant (with innovation focus)
3-5 years post-MBA or equivalentSkills to master
- Moving from advisory to execution. You'd need to get hands-on with validation, prototyping, and team leadership, rather than just delivering recommendations. Understanding corporate internal dynamics and building influence without formal authority is also key.
You're ready to move on when
- Led strategic projects focused on new market entry, business model innovation, or digital transformation.
- Experience developing detailed business cases and market analyses.
- A desire to move beyond PowerPoint and into the messy reality of building new ventures.